Ensightium

024: 5 Insanely Simple Questions to Boost Your Marketing 024: 5 Insanely Simple Questions to Boost Your Marketing024: 5 Insanely Simple Questions to Boost Your MarketingWhether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.

Read More 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results023: 10 Knucklehead Marketing Mistakes to Avoid for Better ResultsMarketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.

Read More 022: Win Buyers and Influence Sales with Client Segmentation 022: Win Buyers and Influence Sales with Client Segmentation022: Win Buyers and Influence Sales with Client SegmentationToday, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact...

Read More 021: Ignoring Business Etiquette Will Cost You Time and Sales 021: Ignoring Business Etiquette Will Cost You Time and Sales021: Ignoring Business Etiquette Will Cost You Time and SalesToday, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly...

Read More 020: Boost Your Communications with these Expert Tips 020: Boost Your Communications with these Expert Tips020: Boost Your Communications with these Expert TipsIt’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes...

Read More 019: Achieve Greater Success with a Coach, Consultant or Mentor 019: Achieve Greater Success with a Coach, Consultant or Mentor019: Achieve Greater Success with a Coach, Consultant or MentorLet me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor...

Read More 018: Everything You Need to Know about Referrals 018: Everything You Need to Know about Referrals018: Everything You Need to Know about ReferralsReferrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some...

Read More 017: How to Make Money with a Surefire Pricing Strategy 017: How to Make Money with a Surefire Pricing Strategy017: How to Make Money with a Surefire Pricing StrategyIt’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to...

Read More 016: Boss Up: How to Transition from Business Owner to CEO 016: Boss Up: How to Transition from Business Owner to CEO016: Boss Up: How to Transition from Business Owner to CEODo you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of presid...

024: 5 Insanely Simple Questions to Boost Your Marketing 024: 5 Insanely Simple Questions to Boost Your Marketing024: 5 Insanely Simple Questions to Boost Your MarketingWhether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.

Read More 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results023: 10 Knucklehead Marketing Mistakes to Avoid for Better ResultsMarketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.

Read More 022: Win Buyers and Influence Sales with Client Segmentation 022: Win Buyers and Influence Sales with Client Segmentation022: Win Buyers and Influence Sales with Client SegmentationToday, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact...

Read More 021: Ignoring Business Etiquette Will Cost You Time and Sales 021: Ignoring Business Etiquette Will Cost You Time and Sales021: Ignoring Business Etiquette Will Cost You Time and SalesToday, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly...

Read More 020: Boost Your Communications with these Expert Tips 020: Boost Your Communications with these Expert Tips020: Boost Your Communications with these Expert TipsIt’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes...

Read More 019: Achieve Greater Success with a Coach, Consultant or Mentor 019: Achieve Greater Success with a Coach, Consultant or Mentor019: Achieve Greater Success with a Coach, Consultant or MentorLet me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor...

Read More 018: Everything You Need to Know about Referrals 018: Everything You Need to Know about Referrals018: Everything You Need to Know about ReferralsReferrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some...

Read More 017: How to Make Money with a Surefire Pricing Strategy 017: How to Make Money with a Surefire Pricing Strategy017: How to Make Money with a Surefire Pricing StrategyIt’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to...

Read More 016: Boss Up: How to Transition from Business Owner to CEO 016: Boss Up: How to Transition from Business Owner to CEO016: Boss Up: How to Transition from Business Owner to CEODo you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of presid...

021: Ignoring Business Etiquette Will Cost You Time and Sales 021: Ignoring Business Etiquette Will Cost You Time and Sales021: Ignoring Business Etiquette Will Cost You Time and SalesToday, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly...

Read More 016: Boss Up: How to Transition from Business Owner to CEO 016: Boss Up: How to Transition from Business Owner to CEO016: Boss Up: How to Transition from Business Owner to CEODo you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your...

Read More 015: Excellent Customer Service Should Be Your First Focus 015: Excellent Customer Service Should Be Your First Focus015: Excellent Customer Service Should Be Your First FocusCustomer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In...

Read More 011: Capacity, Cash Flow and Calculated Risks 011: Capacity, Cash Flow and Calculated Risks011: Capacity, Cash Flow and Calculated RisksGrowing or managing your business can be a daunting challenge. Keeping customer acquisition and opportunity costs low is extremely important for sustainable business growth and revenue generation. Today, we will unpack how to assess business opportunities and...

Read More 010: 10 Awesome Lessons from the Best Global Brands Part 2 010: 10 Awesome Lessons from the Best Global Brands Part 2010: 10 Awesome Lessons from the Best Global Brands Part 2I hope you have been able to incorporate lessons from last week’s episode. Today, we will continue to examine lessons from the 10 Best Global Brands. As a reminder, the 100 Best Global Brand valuations by Interbrand, a global branding consultancy, are distributed...

Read More 009: 10 Awesome Lessons from the Best Global Brands Part 1 009: 10 Awesome Lessons from the Best Global Brands Part 1009: 10 Awesome Lessons from the Best Global Brands Part 1In today’s episode, we will examine lessons from the 10 Best Global Brands as valuated by Interbrand, a global branding agency. The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners. The lessons will help you...

Read More 004: Supercharge Your Executive Brand 004: Supercharge Your Executive Brand004: Supercharge Your Executive BrandToday, we will explore the executive brand strategies used by influential CEOs to increase their top-line revenue, gain access to more deal flow and bring in bigger dollars. When you think of branded CEOs, many come to mind, including Steve Jobs (Apple), Richard...

Read More 003: How to Attract Awesome Talent with a Powerful Employer Brand 003: How to Attract Awesome Talent with a Powerful Employer Brand003: How to Attract Awesome Talent with a Powerful Employer BrandGrowing your business is no small feat and requires several critical resources. And chief among them is highly qualified talent that can help address new client demands, new marketplace realities and modify internal processes to cost-effectively deliver new...

Read More 002: Everything You Need to Know for Successful Branding 002: Everything You Need to Know for Successful Branding002: Everything You Need to Know for Successful BrandingIn today’s highly competitive marketplace, differentiating your company, products and services is a business imperative. Oftentimes, small business owners and entrepreneurs struggle to develop sound strategies to successfully compete. Here’s where a proactive and...

024: 5 Insanely Simple Questions to Boost Your Marketing 024: 5 Insanely Simple Questions to Boost Your Marketing024: 5 Insanely Simple Questions to Boost Your MarketingWhether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.

Read More 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results023: 10 Knucklehead Marketing Mistakes to Avoid for Better ResultsMarketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.

Read More 022: Win Buyers and Influence Sales with Client Segmentation 022: Win Buyers and Influence Sales with Client Segmentation022: Win Buyers and Influence Sales with Client SegmentationToday, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact...

Read More 021: Ignoring Business Etiquette Will Cost You Time and Sales 021: Ignoring Business Etiquette Will Cost You Time and Sales021: Ignoring Business Etiquette Will Cost You Time and SalesToday, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly...

Read More 020: Boost Your Communications with these Expert Tips 020: Boost Your Communications with these Expert Tips020: Boost Your Communications with these Expert TipsIt’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes...

Read More 019: Achieve Greater Success with a Coach, Consultant or Mentor 019: Achieve Greater Success with a Coach, Consultant or Mentor019: Achieve Greater Success with a Coach, Consultant or MentorLet me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor...

Read More 018: Everything You Need to Know about Referrals 018: Everything You Need to Know about Referrals018: Everything You Need to Know about ReferralsReferrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some...

Read More 017: How to Make Money with a Surefire Pricing Strategy 017: How to Make Money with a Surefire Pricing Strategy017: How to Make Money with a Surefire Pricing StrategyIt’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to...

Read More 016: Boss Up: How to Transition from Business Owner to CEO 016: Boss Up: How to Transition from Business Owner to CEO016: Boss Up: How to Transition from Business Owner to CEODo you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of presid...