Episode 7 looks at the marketing essential brand safety. If you're using audio ads, how can you ensure the reputation of your brand? 

Key time stamps: 

• 2mins: We discuss how advertisers should carefully consider the use of contextual transcripts for better control over content alignment.
• 5mins 38 secs: Why you should vet hosts more than shows. 

A 2022 survey found 83% of those they surveyed ranked podcasts as the most brand-safe, over other visual and social platforms. So when it comes to reputation, your brand is in safe hands with this medium!

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