Sound Advice

More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic. 

In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z. 

It all starts with a marketing objective! In this 2 part series learn how to use audio advertising to drive up the success of awareness campaigns, customer retention, and customer acquisition. 

1m 15 sec: Awareness

4m 39 sec: Customer Acquisition 

9m 30 sec: Customer Retention Campaigns 

Social media is a strong promotional channel because of its reach, appeal, simplicity: but standing out is difficult. When digital audio is layered with social you're addressing this weakness and amplifying your campaign.

Three common mistakes you should avoid in programmatic podcast advertising: 

At 45-seconds hear mistake one: Running an ad just once or for one day! 

At 4-mis hear mistake two: Cherry picking shows based just on listener numbers, cost, or your preference 

At 6-mins 17-secs mistake three: Not creating a unique offer or ad for podcast environment 

Branded podcasts can help businesses communicate values, take a social stance, build awareness, increase loyalty, sell more...and so many more benefits! 

We first look at a case study, of Dish by Waitrose to see what's possible and how they did it. 

A look at 6 benefits achieved from creating a branded podcasts. 

Then the crucial first steps to take when launching your own business show. 

Visit nextbroadcast.media to learn more. 

In episode 14 I look at a new YouGov report, that states South Africa and MENA are the top podcast listening markets. 

After deep diving into the YouGov report, I look at Saudi Arabia as an example for time spent listening vs media spend. 

Middle East is booming thanks to the rise in Arabic language and local shows - which means brands have great opportunity to connect and sell to Arab consumers. 

Why awareness marketing is important for every business 

Stats on how audio is so good at raising awareness of a business 

A look at why audio performs so well 

The audio strategy you should use for awareness marketing campaigns 

In episode 12 host Suzi explores why luxury brands need to move from visual to audio. Demographics of listeners, trust, and personalisation capabilities makes this a powerful tool for advertisers. 

In episode 11 host Suzi dispels all the assumptions you have around mobile gaming ads, by introducing audio gaming ads. A billion dollar industry, with billions of active users. It doesn't make sense to ignore the opportunity. Learn how to target users and how we only play to those that can hear.