Sound Advice

Episode 10 host Suzi explains how using podcast and audio ads in your plan will help you engage with customers effectively.  No matter if you're an online or physical store, you'll come away with the whys and hows of using audio ads to drive up shopper numbers. 

Key timestamps: 

• 1m 8 s: ecommerce 
•  2m 22s: physical retail stores
• 3m 7s: connecting with ideal shoppers
• 3m 52s: key considerations for your strategy 

Episode 9 is sharing the idea of using social and audio paid ads to improve a campaign or get something live fast. Quick to produce and turn around, these two media work in harmony to amplify your message and boost results.

Episode 8 explores the benefits of audio for a summer marketing campaign. Learn why consumers love it and the benefits that extends to advertisers. Host Suzi shares 3 ways to add audio into your media plan, and other key planning considerations that'll make your summer campaign a hit! 

Key time stamps: 

1m 6s - Why consumers and advertiser love audio in summer

2m 42s - Audio's impact on the marketing funnel 

3m 55s - 3 ways to add audio into your mix. Programmatic, Sponsorship, and branded shows.  

6m 13s - 4 additional expert tips for planning your audio

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Episode 7 looks at the marketing essential brand safety. If you're using audio ads, how can you ensure the reputation of your brand? 

Key time stamps: 

• 2mins: We discuss how advertisers should carefully consider the use of contextual transcripts for better control over content alignment.
• 5mins 38 secs: Why you should vet hosts more than shows. 

A 2022 survey found 83% of those they surveyed ranked podcasts as the most brand-safe, over other visual and social platforms. So when it comes to reputation, your brand is in safe hands with this medium!

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