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More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic.
In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z.
By Next Broadcast Media, Suzi KubanMore Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic.
In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z.