In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi speaks with Sarah Turner, founder of Little Beau Sheep, the business blending craft, sustainability and British farming.

From felted soaps and wool dryer balls to lanolin-rich skincare, Sarah has built a brand rooted in British wool – while also becoming an advocate for the industry itself.

In this conversation, Sarah shares:

•Why the British wool industry is under pressure, and what’s at stake if we don’t support it

•How a craft project at a children’s centre grew into an award-winning small business

•Why 100% British-made products need a Fairtrade-style movement of their own

•What it means to build a business that’s creative, ethical, and family-friendly

This is a story of sheep, soap, sustainability and the fight to keep British heritage alive.

🎧 Listen now on Spotify • Apple • YouTube

🐑 littlebeausheep.com

👥 enterprisenation.com

How do you keep steady when the professional and the personal collide?

In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi sits down with Valerie Lothian, founder of Focusivity, a business dedicated to helping people and organisations bring clarity, calm and focus back into their working lives.

Valerie shares her deeply human approach to navigating business and life:

•Why coming together matters in a world that often pulls us apart

•How to find stable ground in uncertain times

•The “merging of the two” – when personal emotions meet professional pressures, and how to balance them

•Her journey to founding Focusivity and the lessons she brings from coaching and lived experience

This is a conversation about self-awareness, resilience, and the truth that business isn’t just numbers and plans – it’s people, with all the emotions and challenges that come with them.

🎧 Listen now on Spotify • Apple • YouTube

🌐 focusivity.co.uk

👥 enterprisenation.com

It started with someone dropping litter. It became a mission to replace single-use plastics worldwide.

In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of The Pure Option, a business dedicated to creating compostable, plant-based food packaging to replace petroleum plastics.

What began in a Welsh garage as a personal quest to solve the problem of a discarded foam burger box has grown into an award-winning operation with international reach – despite government policies that sometimes make it harder to be sustainable.

•How a moment in a town centre sparked a 15-year journey of research and invention

•Why the UK went from world leader in compostable packaging to falling behind other nations

•The impact of losing 75% of staff and how AI helped run the business leaner than ever

•Why The Pure Option pays tax for not using plastic – and how they’ve innovated around it

•The resilience it takes to survive COVID, policy changes, and market shifts

This is a story about problem-solving, perseverance, and the belief that sustainability should be simple.

🎧 Listen now on Spotify • Apple • YouTube

🌱 thepureoption.com

👥 enterprisenation.com

“This isn’t a cottage industry. This is imagination, industry and impact.”

At 61, Lotty and her husband Andy didn’t retire quietly – they built a universe from scrap.

Literally.

In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi meets Lotty of Weebert’s World, a growing brand of hand-built robot sculptures and children’s stories, all created from discarded objects and a wildly creative spirit.

Born from a difficult moment, the business is now a cross-generational, heart-led venture inspiring kids (and grown-ups) to imagine, create and care.

This conversation explores:

– Building a business from a garage with no prior experience

– Why digital detox starts with storytelling

– The dream of turning Weebert into a children’s TV star

– The frustrations of being excluded from funding as a rural business

– The power of family, legacy, and late-in-life creativity

– And why small businesses should be seen as more than “cottage industries”

From resin sheep to House of Lords appearances, this is a one-of-a-kind journey – and a love letter to making something from nothing.

🎧 Listen now on Spotify, Apple Podcasts and YouTube

📚 Explore Weebert’s World: weebertsworld.com/kids-zone

👥 Join the Enterprise Nation community: enterprisenation.com

In this raw and colourful conversation, Enterprise Nation’s CEO, Aaron Asadi, meets artist and founder Kathy Kyle. 

It started with burnout, grief, and a stained T-shirt. This is the story of Kathy, who left behind a 25-year career in PR and comms to launch her own wearable-art brand: Kathy Kyle Ltd.

It became a creative business built on joy, community, and painting at 4am.

In this episode:

– The emotional truth of starting over mid-career

– The importance of stories – and why some now live on scarves

– Why perfectionism is exhausting

– How Kathy weaves sustainability, identity and heritage into everything she creates

– The frustrating gap between female-led business potential and funding reality

This is a conversation about colour, courage, cassette tapes, and carving out a life that fits. If you’ve ever wondered if it’s too late to make a change – or whether your art could become your business – this one’s for you.

📚 Explore Kathy’s work: kathykyle.com

👥 Join the Enterprise Nation community: enterprisenation.com

What do a goose, AI-written books, and Windrush memoirs have in common?

They all feature in this inspiring and brutally honest chat with publisher and The Bookshelf Ltd founder, Ameesha Green.

In Episode 1 of The 99% Club – The Small Business Podcast, Enterprise Nation CEO Aaron Asadi sits down with Ameesha to explore the untold realities of running a small business. Together, they cover:

– Why AI is no substitute for human storytelling

– How publishing can empower people to share their legacy

– The mental health cost of entrepreneurship

– Why neurodivergent founders are underserved but essential

– The power of community (and cuddly mascots)

Ameesha also shares the story of Vanessa, a Windrush survivor whose memoir, Sheep, Sheep Come Home, became a university textbook – and an emotional legacy for generations to come.

This is not another business podcast full of hacks and jargon. It’s the stuff that actually matters.

🧠 Authentic stories

📚 Big ideas

💥 Small businesses doing brave things