Enterprise Podcast Network

Nowadays businesses have to be savvy when it comes to security – both online and offline. Many of us are looking for new and more innovative ways to protect their data, and while looking after our brick and mortar stores are just important, cybercrime can make use forget about good old alarm systems and the physical welfare of our employees.

The challenge is often knowing where to start, and just what your security priorities need to be. If you’ve been looking for the best ways to keep your business protected, then here are the best places to start.

Staff training

The first step of your security overhaul should be with your staff. You can have your online and offline premises as secure as possible, but if your employees are still clicking on phishing links or leaving doors unlocked, then all of your security is seriously undermined. Having regular security meetings not only gives you the opportunity to highlight the latest potential threats, but also reinforces the fact that your security culture is as important as your customer service. Use a regularly updated checklist to ensure that you are covering the most important online security requirements.

Secure your buildings

Your equipment needs to be secure, but so do your employees. You need to install state of the art alarm systems as well as CCTV cameras, in the case that someone comes into your office or tries to and you need to report them to the police. If you’re unsure on how to work such equipment or the best brands to make use, contacting registered professionals like Eurolink Security means you’ll get the best information possible, and will deter any criminals hoping to rob you of your equipment and safety. 

Restrict access

It may be easier to run your business if every employee has access to every online department, but you have to ask yourself if that access is required. Not every member of staff needs the passwords to your social media accounts or customer details, so ensure that you minimize risks and boost your security by limiting access to sensitive information to just those employees that need it to manage their tasks. The best way to achieve this is by using different passwords for every platform and piece of software. Making use of both random password generators and password management systems will boost your security.

Stay updated 

Both your software and hardware need to be kept as up to date as possible. Many of the software updates that most people ignore are designed specifically to counter new threat trends, so it’s important that you don’t’ ignore those pop-ups. Remember to set your systems to update automatically during times of least use if that’s an option, but if not, take the time to manually update as and when prompted.

As cybercrimes continue to dominate the business news, it’s never been more important that you pay serious attention to your online security. Taking the time to address these initial steps will go a long way to keeping your business as safe as possible.

Does AdWords work – yes it can. Pay per click is a great way to advertise your business and Google AdWords can make a huge impact on small businesses sales, as its direct marketing reaching the targeted audience simply and efficiently. Driving traffic to your website via AdWords is highly customizable and has great reporting functions. 

Should you only use AdWords? No! As we recently discussed in a few articles on SEO and email marketing, marketing is all about finding the right fit for your business. This could mean just using AdWords or using a combination of all types of digital and old school marketing to successfully promote your business.

But in saying the above, we can say that AdWords offers a lot of bang for buck, with the client being able to see results immediately – rather than hoping for results from a newspaper advert.

Here are the top reasons to use AdWords:

The Reach – everyone uses Google, with 2+ trillion searches a day, technically everyone who searches something on Google is available to you as a potential client. Google has the answer for everything, so advertising with Google will get you access to people asking questions. 

The limitation – not bad limitations, great ones. You only want to delver product with a 10-mile radius of your business – AdWords can limit the radius range! You only want to target people age between 25-35 years – AdWords can limit age range! Setting you parameters on AdWords means clicks and money will not be wasted on people not interested in your service or product. For example, creating a campaign to advertise your Australian sports betting site would mean people who are interested in sports betting in Australia searching for this info will see your ad and visit your site – no more bounces out of your site!

Control – With a little bit of study on your own you can run a successful AdWords campaign – with its massive reach and resources. Or if you are not so inclined, hiring an AdWords professional to run and maintain your campaigns is also a money saving option. The control is still entirely with you, as you focus on certain areas, start and stop campaigns, set a budget, choose how much you are willing to pay per click – and then let AdWords run this for you!

Quick Results – While SEO is necessary (you must have an excellent website – it’s a basic requirement) AdWords offers instant results that can be seen from day 1. AdWords will offer your Ad to a person searching for the details you supply – no unexpected results for the client and no unnecessary clicks for your business. And you can pull reports from day one on your progress easily.

Use AdWords!

Use AdWords, no really try it out. Even if you start on a small budget and a limited search, just to see how it would affect you business and revenue. With Google’s massive reach, somewhere in those trillions of searches each year are your potential clients, and by not utilizing AdWords your competition is gaining these clients.