Enterprise Podcast Network

Enterprise Podcast Network

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Enterprise Podcast Network episodes

  • Everything You Need to Know About Your First Car - Entrepreneur Podcast Network – EPN
    You’ve been driving for a while now. You have your license (one would hope.) You still remember how you annoyed your parents into getting you driving lessons, and now that you feel relatively confident you won’t smash anything, you’re looking to get your own car.
    Whether it’s to drive yourself to college or to independence, getting your first car is a big deal to you. It should be. It’s a rite of passage, a chance for you to be fully free of anyone else’s schedule. No more will you be a half hour late for that party because your mom was out getting groceries. No, your own wheels spell freedom. You’re itching to get behind the wheel, whether it’s junky and rusty or sleek and new. It will be your own car, your own private transport to anywhere.
    You’ve been skimming through articles, trying to find out just what to do. Maybe your parents aren’t able to help you. Maybe you most-definitely don’t want them helping you; you want to figure this out on your own. (You don’t need training wheels getting your own car.) Either way, you’re here. You’re investigating all on your own. Here are some tips for getting your own car.
    To start with, you’ll want to look either online or at a dealer. Craigslist comes in handy, since the cheapest cars are often peddled by individual buyers. It can be a simple way to scan some pictures, see a description, and then decide whether you want to waste your time driving over to a parking lot and testing the car. The tricky thing about Craigslist, when it’s your first car, is that you might get bamboozled. You don’t have fifteen years of car experience under your belt. (If you do, it’s about time you got your own car!) A lot of individual sellers conceal potential issues with the car, and everything’s fine and dandy with your super cheap ride–until it breaks down a hundred miles later, and the repair is almost half what you paid for the car.
    If you still want to brave the wilds of Craigslist, you can–you should just get the car checked by a trusted mechanic before you drive it home. They’ll be able to tell you, for the most part, if there’s anything iffy with your engine. Then, sure of the car, you can make your purchase.
    The safer way is to go with a car dealership. Whether you want to make payments on a new car, or browse their neat lines of pre-owned cars, you’ll be able to see and test drive a whole bunch of cars in one trip. Whether you live in Houston, TX, or Rockaway, NJ, there will be a dealership near you.
    Once you get your car, you’re off! Adventure awaits. And if your car is on the ugly side, don’t worry– whether Grays Lake, IL or South Beach, OR– you can pay a little extra to get it painted at an auto body shop. Cheers!
    0 min
  • Travel the World, Work Remotely. Leave the office and embrace the world! - Entrepreneur Podcast Network – EPN

    Luke Matthews, the Director of Experience with The Remote Life, a company that allows people to experience the world while working remotely joins Enterprise Radio.
    Listen to host Eric Dye & guest Luke Matthews discuss the following:

    * What is the Remote Life?
    * Who is the Remote Life for?
    * What can your guests expect their living and work experience to be like?
    * Beyond work and home life, what does a day in the life of one of your guests look like?
    * How does one join the Remote Life?

    The Remote Life is a coworking and coliving community driven organization that provides location independent services for remote workers, entrepreneurs and digital nomads around the world. Starting at $500 a week, you get access to focused travel and work programs and communities around the world. Choose a location and take a flight. That’s it.
    Destinations are chosen so as to provide a balanced environment and offer something different from the everyday city life. There is a huge focus on the natural balance of the location to ensure maximum creativity and productivity. The Remote Life takes care of all research, organization and management of travel logistics including accommodation, visa, airport transfers and excursions.
    Coworking is at the center of this remote lifestyle. We provide high quality, accessible office spaces everywhere to allow you to work 24×7 with high speed internet and ensure your travel does not get into the way of your work
    The Remote Life focuses extensively on providing an immersive, community driven experience everywhere. This includes weekly communal dinners, a local ambassador to guide you and outreach programs to give back to the community.
    The Remote Life is an initiative to connect the global travel community and bring about a change in the way most of us live today. TRL brings together travelers, entrepreneurs & professionals to work, live and travel the world. On a mission to get more & more people out of their cubicles and into the real world. Why be bound to a location when you can move around?
    Remote Life provides a unique co-living experience – an experience where travelers live, work & travel with the same people without compromising on either their work or travel plans. Co-living is for people who like to travel like locals for long periods of time. Remote Life provides standardized accommodation, office space, logistics and a group experience wherever you go.
    The Remote Life is currently available in 9 locations around the world:
    Asia

    * Koh Lanta, Thailand
    * Siem Reap, Cambodia
    * Bali, Indonesia

    South America

    * Lima, Peru
    * Rio de Janeiro, Brazil
    * Medellin, Colombia

    Europe

    * Porto, Portugal
    * Prague, Czech Republic
    * Budapest, Hungary

    The Remote Life is a community of people who believe they can travel, work and live anywhere in the world. We have a very active community of 1500+ travelers globally. We connect travelers to locals wherever they go, organize regional meetups, negotiate exclusive deals from big brands and provide emergency support for our members wherever they go.

    Website: www.theremotelife.com
    Social Media Links:

    Facebook: https://www.facebook.com/theremotelife

    Instagram: https://www.instagram.
    9 min
  • Can Big Brother Be Legally Watching You? - Entrepreneur Podcast Network – EPN
    As technology encroaches on every aspect of Americans’ daily lives, it appears that people are becoming more and more comfortable surrendering some of their freedoms and their privacy. The internet is just one area where Americans are uploading their personal information with fervor, not giving much thought about who sees it, or better yet, who is collecting data.
    But not many realize that it isn’t just about surfing the internet; intelligence collection across all mediums including text messages, emails, and phone conversations might all be subject to someone’s eyes other than their own and the person they are corresponding with.
    The new rash of surveillance discovery in cases like Edward Snowden’s “whistle-blowing” incident, Trump’s tapes of his conversations with Billy Bush, and now the existence of the  Michael Flynn tapes surfacing has not just governmental agencies, but also the average citizen, wondering when Big Brother is watching. There is a growing debate in Congress about how well the government is protecting the privacy of American citizens, or if they are overreaching their boundaries by listening in on things that they don’t have a legal right to.
    The Central Intelligence Agency and the National Security Agency were created to protect the American homeland. Over time, they have been allowed to single out people who they suspect of trying to do harm to the civilian public.
    But as time has progressed, that data might be being collected in illegal ways and for purposes other than the original intention. When Edward Snowden called out Obama’s Administration for spying on people and then fled the country, there was much debate about whether he was a hero or a traitor, but not much was discussed about whether he was right or wrong or even telling the truth.
    If the personal monitoring surveillance that the government is collecting on the American public is as far-reaching as whistleblowers like Snowden has suggested, then it isn’t for purposes of protection; it is being used for things that are intrusive and probably downright illegal. Adding fuel to the surveillance fire is the new controversy revolving around Michael Flynn and the allegations that he didn’t report money taken from Russian companies and that he was fraternizing with the Russian Ambassador to aid in Trump’s 2016 election win.
    The biggest controversy surrounds Section 702 of the Foreign Intelligence Surveillance Act (FISA), which gives the Attorney General and the NSA director the ability to listen in on personal conversations of non-US citizens without the need for a warrant.
    The problem is that when they are doing so, the agency puts out a very wide net to catch a small fish and what eventually gets caught is communication that’s not always from non- citizens. The electronic data that is being collected includes US citizens’ phone calls and NSA snooping that the NSA terms “incidental collection.” It’s a euphemism for doing something illegal; there are no laws on the books that allow the government to reach as far as they do, or to spy on the American public the way that they do.
    But no one seems all that concerned. Flynn’s actions were recorded because he was talking to a foreign citizen, which means that they were collected under the “incidental collection” of Russian espionage. Many experts are now asking whether it was a legal collection of surveillance and admissible in court or not.
    The NSA is allowed to keep the data that they incidentally collect, but they are supposed to strip the identification of any US person that is involved. However, many intelligence officials are allowed to find out the identification if they see probable cause to do so.
    Unmasking Flynn and the legalities of the situation are only further complicated by the leak of his ac…
    0 min
  • Budget-friendly Tools for Boosting Your Startup’s Growth - Entrepreneur Podcast Network – EPN
    As a budding entrepreneur with either a brand-new company or one that is about to launch, you probably understand the importance of being smart with your money. For instance, you are running your startup from your spare bedroom instead of an office in a trendy part of downtown, you have a bare bones staff and your furniture came from Craigslist, not a boutique.
    Fortunately, it is also quite possible to keep this thrifty mindset when it comes to equipping your startup with the technology that it needs to not only succeed but to thrive. For example, these four types of tech will help boost the growth of your new company with a minimum investment.
    Mobile-Friendly Apps and Websites
    With more consumers than ever using smartphones to access the internet, small business owners must have a mobile-friendly version of their website and app available to potential customers. In addition to encouraging shoppers to purchase products and services from your startup, Microsoft has also updated Bing to reward the more mobile-friendly sites with an increase in their ranking, meaning consumers will have an easier time finding you online.
    Having a mobile app is another budget-friendly and essential tool for business growth. As a bonus, rather than hiring someone to create an app for your startup, you can use Microsoft PowerApps, which includes a free trial.
    Tools that Feature Machine Learning
    As you purchase technology for your startup, you may want to focus on tools that feature machine learning. In addition to improving internal workflow, machine learning innovations can also enhance the customer experience by recognizing their patterns and anticipating what they need in advance. For example, the Qualcomm Snapdragon mobile platforms are now enhanced with built-in machine learning that is designed to adapt to what you and your team do on their mobile devices; this includes real-time, on-device processing of info and high-quality connections, which will all make your mobile device live up to its “smartphone” name and allow you to be more productive.
    3-D Printing
    You may have seen demonstrations of 3-D printing in local tech stores. Depending on what type of startup you have, you can use this growing form of tech to help your company succeed. Three-dimensional printing may revolutionize the way items are manufactured, saving time and money in the process. Rather than having your items made somewhere else, you can use your own 3-D printer to create the products as you need them. As a bonus, keeping large amounts of inventory in stock, and paying for a warehouse to store everything — or putting your stock in your garage — will no longer be necessary. As this innovative technology gets more advanced and user-friendly, the lists of what you can use the 3-D printer for will grow even more.
    Marketing Automation Tools
    Rather than spend part of your already-stretched business budget on hiring a marketing professional, you can use a customer relationship management (CRM) platform on your own to do marketing activities. There are many reputable CRM platforms available, with Salesforce being one of the most popular, that will all allow you to get an accurate view of your customers, improve their experiences and anticipate what your clients will need next.
    By focusing your business budget on useful and affordable types of technology, instead of fancy bells and whistles that your startup doesn’t really need right now, your new company will be poised for success. Give your customers mobile-friendly ways to do business with you, track them with a CRM platform and focus on machine learning and tools like a 3-D printer and you’ll be well on your way to a successful startup in no time.
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    0 min
  • Why Digital Storytelling is the Way of the Future for Real Estate Marketing - Entrepreneur Podcast Network – EPN

    Anna Singleton, CEO of Show My PropertyTV, a state-of-the-art digital marketing agency and video production house for real estate businesses joins Enterprise Radio.
    Listen to host Eric Dye & guest Anna Singleton discuss the following:

    * What led you to this career in marketing videos for real estate?
    * How did you start your business?
    * What capabilities do you bring to your marketing videos that make them dynamic and engaging?
    * Why is VR so important to your business?
    * What distinguishes Show My Property from competitors?

    Anna Singleton is CEO of Show My PropertyTV, a leading digital marketing agency that produces state-of-the-art videos, photography and social media, often including VR, for real estate businesses.  It specializes in apartment video tours and virtual reality for multifamily housing, apartments, student housing and hotels.
    Anna is a former UK television host who emigrated to the U.S. seven years ago.  She noticed a gap in the real estate market for digital content and was determined to capitalize on it by starting her own business.  She has grown a nationwide network of videographers, droners and photographers under the Show My Property name.  It now offers digital content creation and social media management throughout the U.S. SMP serves the largest property management companies and hotels.  It believes digital storytelling is the future of selling.

    Website: www.bestapartmentmarketing.com
    Social Media Links:

    Facebook: https://www.facebook.com/ShowMyPropertyTV

    Twitter: @PROPERTYTOUR
    People also listened to this: Why It’s Important to Engage Your Brand’s Community for Your Bottom Line
    12 min
  • Why It’s Important to Engage Your Brand’s Community for Your Bottom Line - Entrepreneur Podcast Network – EPN

    Sharon Savariego the CEO of Mobilize, a large group communication tool joins Enterprise Radio. Mobilize is your All-In-One community management platform giving you everything you need to build and manage a thriving community your members will love.
    Listen to host Eric Dye & guest Sharon Savariego discuss the following:

    * For the audience members who might not be familiar with your journey at Mobilize, tell us what inspired you to start the company.
    * When companies are working with large communities, why is ‘taking action’ such a big piece of the puzzle?
    * Maintaining a healthy culture within a massive community is tough, how does Mobilize help brands to accomplish this?
    * What would you tell professional communities that are reluctant to employ a service like Mobilize?
    * What does the future of member communications look like? Any predictions for 2018?

    After years of building her own communities and managing sales and marketing at amazing tech companies such as uTest (QA crowdsourcing) and CheckPoint, Sharon is now leveraging her experience to build a product that will help any company and organization to build their own movement!

    Website: www.mobilize.io
    Social Media Links:

    Facebook: https://www.facebook.com/Mobilize.io

    Twitter: @Mobilize_io
    People also listened to this: Outside the Box Investors: 7 Ways to Fund a Business
    17 min
  • 10 Canadian Social Media Influencers You Need to Follow in 2018 - Entrepreneur Podcast Network – EPN
    Influencer marketing is on the rise. Savvy businesses have understood that one of the best ways to reach out to their audiences and persuade them to try their products or services is by leveraging the power of thought leaders.
    You may think that influencer marketing is only suited for large companies with massive advertising budgets that can afford to purchase the authority of online personalities like Kylie Jenner or Jake Paul. You couldn’t be more wrong. Here are the most influential social media personalities, that a marketing agency in Winnipeg and other Canadian businesses should work with in 2018.
    1.  Andrew Knapp
    Are you looking for the next level of cute dog pictures? Then, you should take a look at Andrew Knapp.  The photographer became a social media phenomenon when he started sharing photos of his dog, Momo. Why do you ask? Well, Momo has this weird habit of hiding whenever you want to take a picture of him. His Instagram page is a modern take of the classic puzzle Find Waldo.
    With 606,000 Instagram followers that actively engage with his photos and stories, Knapp managed to catch the attention of big brands such as Motorola or Volvo.
    2.  Jeremy Rupke
    Let’s be honest: Canadians love their hockey. So, someone who offered tips on how to improve your game was sure to become a social media hit. That’s Jeremy Rupke for you. His account, “How to Hockey,” has over 152,000 fans on Instagram that engage with his every post.
    3.  Cailli and Sam Beckerman
    The twins writing on Beckerman Blog are the definition of double trouble. With a quirky fashion style, they were too fun not to be noticed by big names in the industry such as Chanel or Refinery29. Their 166,000 followers on Instagram are in love with their 24-7 posts from Fashion week, fashion shoots, fashion events, and so on.
    4.  Jacqueline Poirier
    The girl behind The Crazy Plate Lady is now a resident artist at Ritz-Carlton. After all, her talent is exquisite: painting photo-realistic scenes on plates. She’s a force to be reckoned with when it comes to promoting Canadian art, and she has the 93,000 Instagram followers to prove it.
    5.  Brad C. Smith
    Professional football wide receiver, former Bachelor, and host of Chopped Canada, Brad is a social media superstar. It doesn’t matter whether he’s taking selfies with his pup or promoting local charities, people love him. His photos on Instagram get thousands of likes while his 33,000 Twitter followers regularly engage with his content.
    6.  Sandy Allen
    You probably know Sandy Allen as the wanderer that runs Canadian Blog House, a lifestyle, travel, and experience blog that helps you stay in the loop with all things Canada. Due to her massive following, she was named a top national social media influencer to keep an eye on in the future.
    7.  Adam Moryto
    Whether through the characters that he’s playing in movies or his social media posts, Adam Moryto manages to keep people glued to his content. Make no mistake, though: his Instagram account isn’t all selfies and fashion tips. He is also an active member of the community and supports different local charities.
    8.  Anna Agiropoulos
    Whenever you are in a bad mood, Anna with Love is the perfect antidote. Her Instagram account is packed with amazing photography that can lift up your spirit. But, most importantly, Anna’s posts get tons of engagement, so she is the perfect choice if you want to boost your brand’s visibility.
    9.  Mairlyn Smith
    Self-proclaimed the only and funniest professional home economist in the world, Mairlyn teaches her impressive social media audience about food and nutrition. She does it in a fun way, cracking jokes or role-playing, which is why people are tuning in to watch her videos or comment on her posts.
    10.  Lyndsay Sung
    Her blog, Coco Cake Land, is a haven fo…
    0 min
  • The Future of Legal Marijuana - Entrepreneur Podcast Network – EPN
    These are interesting times politically. The current presidential administration is, to put it mildly, a unique beast. Trump gets the most attention, but he’s joined by a colorful cast of supporting characters. One of the most colorful is Attorney General Jeff Sessions, who formerly served as a senator from Alabama. Sessions often seems like he was born in the wrong era, like he would be much more comfortable existing in 1918 rather than 2018. One big reason for that? He’s a big proponent of the drug war, despite compelling evidence that it’s unfairly targeted minority populations and really hasn’t done a whole lot to drive down drug usage. But Sessions won’t be deterred, and to that end, he recently announced he was repealing the Cole memo, which offered certain protections to states that had legalized marijuana. This angered Democrats and Republicans alike, especially in states like Colorado and Washington where legal weed sales pump a lot of money into the economy.
    Federal law and marijuana
    Here’s one reason why Sessions had the right to repeal the Cole memo: marijuana is still illegal as far as the federal government is concerned. That was true even under President Obama. If we really want the future of legal marijuana to be secure, it needs to be legalized by Congress. The Sessions announcement may have made that more likely, as several members of Congress have called legalizing marijuana a priority now. It’s still far from certain, though, and until it happens, pot-friendly states will continue to exist in a legal gray area. Marijuana is currently classified as a Schedule I controlled substance, the same classification bestowed on drugs like heroin and LSD.
    Marijuana shops are also angry because they had to jump through a lot of hoops in order to open their business. This isn’t some fly-by-night operation; places selling medical marijuana must obtain a medical marijuana dispensary license from their state, and there’s a similar structure in place for states that allow recreational marijuana shops. States made selling legal pot difficult in part because they wanted to keep the feds off their back, and now all that work might have been for naught.
    Prosecutorial discretion
    The Cole memo basically said that federal prosecutors shouldn’t go after the marijuana business in states that decided to make it legal. So now Sessions is telling prosecutors they’re free to go after pot shops if they want. That doesn’t mean they have to, though. There’s something called prosecutorial discretion that allows them to decide which crimes should be prioritized and which should be mostly ignored. So that means some prosecutors might start really cracking down on pot shops, while others might not. It’s hard to say at this point, and so the reaction from medical and recreational pot sellers has ranged from outright panic to cautious optimism. About two thirds of Americans think pot should be legal in some form, so there’s not a huge public outcry that demands action here.
    If you live in a state where it’s legal, you may be wondering if you should keep buying it from shops. Pot shops in places like Portland, Oregon, probably seem like safer bets than, say, a pot shop in small-town Colorado. In other words, blue cities will be perceived as less likely to crack down on legal weed. There’s nothing wrong with taking a wait-and-see approach, although pot shop proprietors are generally considered more vulnerable to arrest than pot shop customers. Next time you visit a marijuana shop, talk to the employees about the Sessions decision. They’re on the front lines of this conflict, and they’ll probably have plenty to say.
    0 min
  • Five Marketing Mistakes You Need to Stop Doing - Entrepreneur Podcast Network – EPN

    Marketing tactics will continuously evolve as new technologies become available. Not only do tech and new programs affect how you can market, trends do as well. That’s why minimalism is currently all the rage. It’s why the iconic “millennial pink” is everywhere. People opt for what is familiar, but simply copying what everyone else is doing is not how you create brand loyalty and how you gain repeat customers. You need to be unique, but you need to be consistent. You need to stop making these five marketing mistakes:

    1. Using Shock Tactics

      2. In a way, this tactic is the result of the algorithms that many of the social mediums have adopted. Shock tactics are further adopted most often by individual influencers than by brands, but regardless should always be avoided. Shock tactics can, of course, get your name out there, but they can also cause public opinion to turn against you. The media love to destroy brands, because it’s good for their business. Shock tactics might get your name out there, but it can also finish you.

      1. Working the Hard Sale 

        2. Putting all your money and advertising budget into the hard sale is a huge mistake. Customers hate to buy online or purchase a service from someone they do not know or trust. That is why you should instead try for the soft sale. It’s a lot easier to get an email address from a sign up than it is to get a sale. Once you have that email you can use marketing automation to further develop your relationship with that consumer. What is marketing automation? It’s the ability to personalize email chains to boost customer loyalty and reward repeated purchases.

        1. Ignoring SEO 

          2. The best way to get new business is to be at the top of Google’s search results. People trust Google, and they trust its results. That is why a third of users will select the first result. SEO is more permanent than pay-per-click, and it can keep organic page visits coming again and again.

          1. Ignoring the Potential of Video 

            2. Video is huge. Augmented reality is combining with the power of video to offer even more marketing opportunities. Generally, however, creating video content is the way forward. You need to ensure that it is professional (both live and published). You also need to be aware that many people on their mobiles and even their desktops will watch videos that they come across on social media on mute. Add text subtitles to ensure that your content gets watched, instead of passed over.

            The biggest mistake any brand can make is to not be committed to its marketing strategy. From how it is perceived, to the goodwill it does, to its advertising, and even to its social media strategy. You need to follow trends, yes, but you need to do them in a unique way. Quality is the way forward, and it is how you will grow a community of loyal and repeat customers.

            0 min
          2. Outside the Box Investors: 7 Ways to Fund a Business - Entrepreneur Podcast Network – EPN

            Jenny Kassan who has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor and finance innovator and author of Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul joins Enterprise Radio.
            This episode of Enterprise Radio is working in association with the Author Channel.
            Listen to host Eric Dye & guest Jenny Kassan discuss the following:

            * So many entrepreneurs are left out of the funding equation. How did you realize there were so many other kinds of investors out there besides venture capitalists?
            * Why shouldn’t entrepreneurs just use their own resources and self-fund, so they can maintain control of their vision? In your book, you call it “the bootstrap trap.”
            * What proportion of women entrepreneurs are actually able to raise the capital they need to see their business come to fruition?
            * What goes into a winning pitch for investors?
            * Why would an investor be willing to take a lower return? Doesn’t that go counter to the idea of investing?
            * How do you know if an investor is a good fit?

            Jenny Kassan has been an attorney for social enterprises for 22 years, and is a certified transformational coach, social entrepreneur, investor and finance innovator. Her formula for mission-aligned capital raising helps diverse entrepreneurs raise millions of dollars on their own terms. She runs her own firm and is president of Community Ventures, a nonprofit dedicated to community economic and social development. Her new book is Raise Capital on Your Own Terms: How to Fund Your Business Without Selling Your Soul.

            Website: www.jennykassan.com
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            11 min

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