Suzi Alter, developer of BalaFive, the only weight management program that “changes the hungry brain” joins Entrepreneurial Fit Radio.
Listen to host Eric Dye & guest Suzi Alter discuss the following:
* What is BalaFive?
* How does BalaFive work and what makes it different than other weight loss programs, especially knowing there are thousands of diet programs on the market?
* With BalaFive, do you really not need to diet or exercise or change your daily habits in order to lose weight?
* Do you have to use the entire program each month, or can you customize it for maintenance or the result that you want?
* What kind of results are your customers seeing who are on the program?
Suzi Alter brings to the millions of American who seek long-term weight loss the benefits of her education, experience and enthusiasm for medical science and medical foods. Her network of physicians and scientists across science-based laboratories nationwide often refer to Suzi as a pioneer in the development of medical foods.
A business professional with a diverse skill set within various disciplines – including surgical facility management, business development, financial analysis, managed care, reimbursement systems and public speaking – Suzi has built, owned and operated surgery centers ranging in specialty from orthopedic, gynecologic, pain management and ENT to cosmetics. From having worked in the healthcare industry throughout most of her career and with a Bachelors of Science degree from the University of Miami, science and health have always been passion areas for Suzi. Her experience, combined with her big picture mentality, innovative spirit and flawless execution of the small details all has led her to create BalaFive™, the revolutionary weight loss and management brand that boasts more than 100 smart products.
What inspired Suzi over a decade ago to create BalaFive was her exposure to the science behind medical foods, and learning that medical foods are made up of GRAS (Generally Regarded As Safe) ingredients and specifically used for the dietary management of specific diseases. The line of medical foods that most intrigued her treat the underlying nutritional deficiencies of various diseases, such as sleep dysfunction, anxiety, pain and inflammation, cognitive dysfunction and others that are prevalent in the elderly patients.
When applying her scientific mind, she saw how these products could allow patients to reduce the dose of their pharmaceutical prescriptions or eliminate them altogether AND be able to address serious issues, such as cognitive health and obesity. She also learned that medical foods require a physician’s supervision component despite not being classified as drugs, which means they’re also registered with data banks for reimbursement medical or pharmacy plans. Discovering all this piqued Suzi’s interest so much that she leveraged her relationships in the medical field to introduce medical foods to several large physician management groups and started building a substantial distribution network for these products.
By 2010, Suzi developed a medical food of her own for the dietary management of obesity, given the issues surrounding the increase in obesity statistics. She created a product that would target the reward systems of the brain, so the underlying causal factors for why people eat what they eat, and how much they eat and how their bodies metabolize what they eat, could be addressed. She knew through medical foods she could target multiple pathways and neurotransmitter deficiencies, and develop a comprehensive solution for changing the chemical messaging of the brain that drives p...
