Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other. In this episode of BobCast, our host Bob Tripathi dives deeper into the math driven world of Pay-Per-Click management. This presentation was part of Bob’s speaker presentation at Search Marketing Expo held in San Jose, California. In this Managing PPC at Scale podcast, you’ll learn:

• Different Paid Search Team Models
• How to Build Your PPC team
• Characteristics of an Paid Search Manager
• How to avoid PPC bidding wars
• Why you should be managing PPC on Margins

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