By Bob Tripathi
The podcast currently has 40 episodes available.
Summary
In this episode of Bobcast, Bob Tripathi interviews Reshina Warren, VP of Marketing and Social Media at the Women's Tennis Association (WTA). They discuss Reshina's journey in sports marketing, the role of the WTA in promoting women's tennis, and the importance of engaging new audiences through innovative content strategies. Reshina shares insights on influencer marketing, the impact of social media, and the challenges of addressing gender disparities in tennis attendance. The conversation highlights the evolving landscape of sports marketing and the efforts to elevate women's tennis on a global scale.
Takeaways
Chapters
00:00 Introduction to Reshina Warren and Tennis Marketing 02:32 Reshina's Journey in Sports Marketing 05:07 The Role of WTA in Promoting Women's Tennis 07:52 International Reach and Brand Partnerships 11:47 Engaging New Audiences in Tennis 18:25 The Impact of Viral Content in Tennis 21:53 Navigating Content Boundaries and Brand Image 24:55 Influencer Marketing and Celebrity Engagement 27:35 Player Personalities and Content Creation 31:08 Key Marketing Metrics for Tennis 33:05 Addressing Gender Disparities in Tennis Attendance 37:27 Closing thoughts
About Speaker:
Reshina Warren currently serves as VP of Marketing & Social Media at WTA Ventures. In her current role, she is responsible to expand the fan base and make players accessible. Prior to WTA Ventures, Reshina was the Director of Social Media Content Strategy & Analytics at USTA (United States Tennis Association) where she drove social media adoption and worked with 20+ influencers to strategically create content to reach new audiences.
https://www.linkedin.com/in/reshina-warren-591922b/
About Bob Tripathi :
Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.
https://www.linkedin.com/in/bobtripathi/
Summary
In this engaging conversation, Bob Tripathi interviews Satyakam Das, who shares his unique journey from a tech background to leading marketing strategies in large corporations. They discuss the evolution of marketing technology, the importance of AI, and the challenges of marketing in regulated industries. Satyakam emphasizes the need for emotional intelligence in leadership and offers valuable advice for aspiring leaders, including the importance of curiosity, patience, and risk-taking.
Takeaways
Chapters
00:00 Introduction to Satyakam Das and His Journey 03:06 Transition from Tech to Marketing 05:56 Designing a Marketing Technology Stack 12:05 Navigating Regulated Industries in Marketing 18:09 The Role of AI in Marketing Technology 26:59 Leadership Lessons and Personal Reflections 44:02 Closing
About Speaker:
Satyakam Das is an outcome-driven and decisive marketing and product management senior leader with 20 years of experience in financial services, technology and healthcare industries across countries. He achieves consistent business growth and excels in scaling high-growth, public and private, and online and brick and mortar businesses. He partners with C-level leaders to build organizations, vision, roadmaps, capabilities and high-performing teams. He has held senior roles at Athletico and Discover where he helped high-growth businesses lines acquire and retain customers by building full-funnel marketing programs, MarTech and AdTech capabilities, digital products and user experiences. He holds an MBA degree from University of Michigan.
https://www.linkedin.com/in/satyakamdas/
About Bob Tripathi :
Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.
https://www.linkedin.com/in/bobtripathi/
Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other. In this episode of BobCast, our host Bob Tripathi dives deeper into the math driven world of Pay-Per-Click management. This presentation was part of Bob’s speaker presentation at Search Marketing Expo held in San Jose, California. In this Managing PPC at Scale podcast, you’ll learn:
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
Filling up seats week after week, month after month for your next event at your venue is hard work. Customers have a lot of choices and competition online is fierce! So how do you cut through the noise and generate demand to drive ticket sales through Digital Marketing in 2020?
In this episode of Bobcast, we present a live webinar recording on how we generated 10x revenues with digital marketing.
In this episode, you’ll learn:
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
Leading marketing function in a B2B SaaS company backed by leading VC’s in Silicon Valley and elsewhere is like driving a Ferrari in the fast lane. There are pressures of scaling quickly and with that comes trying out out-of-the-box marketing tactics or growth hacking to keep the hockey stick continuously going up. In this episode of BobCast, we have Brett Chester, VP of Marketing at SiteTracker who dives deeper into all areas of growth hacking and how to grow your marketing program and make it truly holistic.
In this episode, you’ll learn:
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
Marketers spend an unprecedented $37 Billion in Social Media Ad Spend in 2019 out of which 80% of ad spend was on Facebook ads (includes Instagram). Companies though are still struggling with optimizing their ad spend on social media including not knowing what metrics to measure the success of their ad campaigns.
Tune in to this exclusive episode of BobCast, where the role have been reversed and Bob Tripathi is in the hotseat as a speaker. Bob breaks down why companies are still struggling with Social Media ads and why many are doing it wrong. Bob provides his 7 proven tactics that can turn any campaign into a profitable Facebook ads campaign. A must listen to episode if you run paid social media campaigns.
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
As we head into 2020, marketers love to predict on what marketing tactics will work in the new year. For BobCast, we thought of taking a different approach and instead create marketing predictions based on what we learned in 2019. After all, the past guides us into the future. In this episode, we picked out top 10 tips collectively shared by our guest speakers that could be groundbreaking in 2020.
Tune in to this episode of BobCast and learn the following tips, to help you succeed in 2020:
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?
Tune in to this episode of BobCast podcast and learn as Bob & Megan discuss how to create an influencer night as part of your influencer marketing program. In this episode, you’ll learn:
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
Just as it goes that not all digital campaigns are created equal. This is true especially in certain regulated industries like healthcare, financial services and others where there are certain parameters when it comes to running digital marketing campaigns. So what are those digital “boundaries” as marketers you need to be aware of?
This week I invited one such marketer who has been a part of digital marketing teams in companies like Discover, Medline, and many other organizations where regulation is part and parcel of every marketing campaign. We are excited to hear insights from longtime industry leader, Geoff Kass, Director of Digital Marketing at Medline University where he shares his learnings in managing digital marketing in regulated industries.
Tune in to this BobCast podcast and learn:
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
Many enterprise marketers would agree that content marketing in large brands is a different ball game. It is less about churning out new content and more about working through the “system” to get approvals, collaborating with stakeholders and managing content as a project.
In this podcast episode of BobCast, we discuss Content Marketing & Social Media with Scott Spjut on the unique set of challenges when it comes to Content Marketing & Social Media convergence at large brands.
Tune in to this podcast and learn:
Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.
The podcast currently has 40 episodes available.