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Marketing Leadership in Changing MarTech & AI Landscape
Summary
In this engaging conversation, Bob Tripathi interviews Satyakam Das, who shares his unique journey from a tech background to leading marketing strategies in large corporations. They discuss the evolution of marketing technology, the importance of AI, and the challenges of marketing in regulated industries. Satyakam emphasizes the need for emotional intelligence in leadership and offers valuable advice for aspiring leaders, including the importance of curiosity, patience, and risk-taking.
Takeaways
- Satyakam Das has a rich background in tech and marketing.
- Transitioning from tech to marketing can provide unique insights.
- Designing a marketing technology stack starts with business objectives.
- Key components of a Martech stack include CRM, campaign management, and personalization.
- Marketing in regulated industries requires strong partnerships with compliance teams.
- AI is transforming marketing strategies and operational efficiency.
- Emotional intelligence is essential for effective leadership.
- Leaders should empower their teams to make decisions.
- Taking risks is crucial for personal and professional growth.
- Patience is necessary to see the impact of changes in marketing.
Chapters
00:00 Introduction to Satyakam Das and His Journey 03:06 Transition from Tech to Marketing 05:56 Designing a Marketing Technology Stack 12:05 Navigating Regulated Industries in Marketing 18:09 The Role of AI in Marketing Technology 26:59 Leadership Lessons and Personal Reflections 44:02 Closing
About Speaker:
Satyakam Das is an outcome-driven and decisive marketing and product management senior leader with 20 years of experience in financial services, technology and healthcare industries across countries. He achieves consistent business growth and excels in scaling high-growth, public and private, and online and brick and mortar businesses. He partners with C-level leaders to build organizations, vision, roadmaps, capabilities and high-performing teams. He has held senior roles at Athletico and Discover where he helped high-growth businesses lines acquire and retain customers by building full-funnel marketing programs, MarTech and AdTech capabilities, digital products and user experiences. He holds an MBA degree from University of Michigan.
https://www.linkedin.com/in/satyakamdas/
About Bob Tripathi :
Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.
https://www.linkedin.com/in/bobtripathi/
View all episodes
By Bob TripathiSummary
In this engaging conversation, Bob Tripathi interviews Satyakam Das, who shares his unique journey from a tech background to leading marketing strategies in large corporations. They discuss the evolution of marketing technology, the importance of AI, and the challenges of marketing in regulated industries. Satyakam emphasizes the need for emotional intelligence in leadership and offers valuable advice for aspiring leaders, including the importance of curiosity, patience, and risk-taking.
Takeaways
- Satyakam Das has a rich background in tech and marketing.
- Transitioning from tech to marketing can provide unique insights.
- Designing a marketing technology stack starts with business objectives.
- Key components of a Martech stack include CRM, campaign management, and personalization.
- Marketing in regulated industries requires strong partnerships with compliance teams.
- AI is transforming marketing strategies and operational efficiency.
- Emotional intelligence is essential for effective leadership.
- Leaders should empower their teams to make decisions.
- Taking risks is crucial for personal and professional growth.
- Patience is necessary to see the impact of changes in marketing.
Chapters
00:00 Introduction to Satyakam Das and His Journey 03:06 Transition from Tech to Marketing 05:56 Designing a Marketing Technology Stack 12:05 Navigating Regulated Industries in Marketing 18:09 The Role of AI in Marketing Technology 26:59 Leadership Lessons and Personal Reflections 44:02 Closing
About Speaker:
Satyakam Das is an outcome-driven and decisive marketing and product management senior leader with 20 years of experience in financial services, technology and healthcare industries across countries. He achieves consistent business growth and excels in scaling high-growth, public and private, and online and brick and mortar businesses. He partners with C-level leaders to build organizations, vision, roadmaps, capabilities and high-performing teams. He has held senior roles at Athletico and Discover where he helped high-growth businesses lines acquire and retain customers by building full-funnel marketing programs, MarTech and AdTech capabilities, digital products and user experiences. He holds an MBA degree from University of Michigan.
https://www.linkedin.com/in/satyakamdas/
About Bob Tripathi :
Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.
https://www.linkedin.com/in/bobtripathi/