Just as it goes that not all digital campaigns are created equal. This is true especially in certain regulated industries like healthcare, financial services and others where there are certain parameters when it comes to running digital marketing campaigns. So what are those digital “boundaries” as marketers you need to be aware of?

This week I invited one such marketer who has been a part of digital marketing teams in companies like Discover, Medline, and many other organizations where regulation is part and parcel of every marketing campaign. We are excited to hear insights from longtime industry leader, Geoff Kass, Director of Digital Marketing at Medline University where he shares his learnings in managing digital marketing in regulated industries.

Tune in to this BobCast podcast and learn:

• Challenges of managing digital marketing in regulated industries
• The art of working in cross functional teams and still getting to the goals
• Customer acquisition mix - balancing online vs offline
• Managing people, leadership and team dynamics
• And many other topics

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Many enterprise marketers would agree that content marketing in large brands is a different ball game. It is less about churning out new content and more about working through the “system” to get approvals, collaborating with stakeholders and managing content as a project.

In this podcast episode of BobCast, we discuss Content Marketing & Social Media with Scott Spjut on the unique set of challenges when it comes to Content Marketing & Social Media convergence at large brands.

Tune in to this podcast and learn:

• Convergence of Content Marketing & Social Media
• Blending Content & distributing through social
• Challenges of building content team - approvals, inputs, creation, etc.
• Building content teams
• Social Media - what's working, what's not
• Career path for budding marketers

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

When it comes to enterprise marketing, it is all about getting the right mix to ensure your marketing dollars are invested wisely. With Marketing for large brands you are constantly tweaking your marketing mix to maximize the return on your marketing portfolio. That also poses a certain set of challenges as you have to be constantly on the lookout for new marketing tactics that are on the intercept. My next guest in this podcast episode is someone who has been there and done that! He has worked with some of the leading brands in the country across the board from CPG companies to large financial brands. In this BobCast episode, we are excited to have Howard Diamond, Chief Strategy Officer at Rise Interactive to share his insights on all things enterprise marketing: Tune in to this Podcast and learn:

• What is the ideal marketing mix that large brands should employ
• How are MarTech platforms delivering results for large brands
• Specific challenges for large brands in the CPG space
• The increasing clout of marketplaces and how brands are leveraging marketplaces
• How marketing teams in large brands are structured - in-house, agency reliance or hybrid structure
• And many more marketing insights

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Countless number of articles have been written predicting that Email Marketing is dead. Even the so-called "experts" chime in and proclaim (if not from the mountaintop) that Email is dead. But Email is far from dead and as a matter of fact it is well alive and kicking!

According to many industry analysis, if executed correctly, can drive upto 50% of revenues for a company. We have seen that happen with client accounts all the time! That being said, email marketing in a post GDPR world has gone complex so there are many nuances marketers should keep in mind to achieve results from email campaigns.

In this BobCast episode, we are excited to have Tracey Ellis, CEO of Leadous share her email marketing insights.

Tune in to this Podcast and learn:

• The current Email Marketing rules to follow
• How to ensure your email data hygiene is maintained
• Email metrics you should measure
• How to increase email deliverability
• Words you should avoid in your subject lines
• And many other email marketing tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Leadership is about setting long-term vision while focusing on achieving quarterly targets. While some may say Marketing leaders are too narrowly focused on their near term acquisition targets and not enough to set strategic vision there are always exception to the rule. Our guest on this episode is one such marketing leader who likes to exceed short-term targets while setting up long term vision for the company. In this BobCast episode, we are excited to have Aaron Goldman, CMO of 4C Insights share his 7 Leadership Lessons Every CMO must follow. And stay tuned till the end to watch an encore performance by Aaron! Tune in to this Podcast and learn:

• The 7 leadership rules every CMO must follow
• Getting your marketing acquisition mix right
• Marketing measurement metrics
• Hiring, managing & retaining marketing teams
• Managing your team with OKR
• And many other marketing leadership tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Every year SEO’s from around the world descent in Las Vegas for Brett Tabke’s PubCon conference. This year too the annual PubCon conference was a major success with some major SEO announcements coming out during the conference. At BobCast, we thought we would bring a special bonus session focused on SEO and invite PubCon veteran and US Search Awards judge Bill Hartzer to discuss some of the major developments to come out of PubCon 2019 and what SEO’s can plan for in 2020. In this bonus episode focused on SEO, we will discuss:

• How to proper site migrations with some do’s and dont’s
• Major announcements around SEO link building disavows and disavowing
• Google’s Gary Ilyes keynote presentation points
• Major announcements around Google Knowledge Graph
• Insider tips on wow to win at US Search Awards
• SEO initiatives for 2020

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Podcast is one of the fastest growing digital marketing channel with ad spend to touch $1B by next year. This means the business of podcasting is growing exponentially with many brands and influencer and marketing agencies (Like Digital Sparx Marketing) jumping head on to create their own podcast show. But how do you get started with podcasting? What metrics should you measure? What topics should you be talking about? And so on…. In this BobCast episode, we brought one of the leading podcast experts, Carey Green to share his insights into what it takes to create a successful podcast show. Tune in to this Podcast and learn how to:

• Create a Podcast show that your listeners will love
• Select the right ingredients including equipment for a successful podcast show
• Some metrics that every host should know like engagement, subscribers, etc.
• How to rank optimally on Apple Podcast and other podcast platforms
• And many other insights into the world of podcasting.

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

For many marketers the life of a CMO sounds glamorous from the outside but the fact is the average tenure of a CMO is only 18 months! During this time, a CMO is tasked with things including driving revenues for the company, building brand, hiring and retaining great people and increasing shareholder value. That seems a lot but something that comes with the CMO territory!

In this Podcast episode, our host Bob Tripathi chats with VanillaSoft CMO, Darryl Praill on what a day in the life of a CMO is like.

Tune into this BobCast episode and learn how to:

• Manage expectations of board members and other stakeholders
• Make marketing into a revenue driver
• Manage budgets, marketing tactics and build a culture of testing
• How to hire, train and coach team members to make them into A players!
• And many other great marketing insights for all future CMO’s!

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Building a Marketing function for a B2B SaaS company from the ground up can seem daunting as the pressure to generate leads, generate demand and create alignment with sales team can make or break your company. In this Podcast episode, our host Bob Tripathi chats with 3x SaaS champion Aaron Patrick Doherty on how to build a B2B Marketing function.

Tune into this BobCast episode and learn how to:

• Build a demand generation function in your company
• Hire, train and coach your marketing team
• Marketing tactics that works for SaaS companies
• How to create sales alignment and stakeholder alignment
• And many other B2B SaaS marketing insights

Need additional Digital Marketing Resources? Digital Sparx Marketing offers videos, e-books, webinars and podcasts. Contact us today for your free Digital Footprint Audit.

Keep in touch and stay up to date with all things digital marketing! We frequently publish thought-provoking articles, webinars ebooks and more.

In this episode, we discuss how to launch a Social Media Advocacy Program inside your company. In this part 2 of our conversation, we dive into the trenches of advocacy program and a step-by-step guide.

In this episode, Casey Hall and Bob Tripathi discuss how you can:

• Create repeatable processes for employees to follow
• Creating metrics around Social Media Advocacy program
• Make employee advocacy as an ongoing program as opposed to an one-time initiative
• Provide Social Media resources and access to tools

Email [email protected] for information on how to be featured on BobCast!

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