On this episode of BobCast we are excited to introduce award-winning speaker and social media and customer experience expert Dan Gingiss. During his 20+ year career he’s worked as a marketer and customer experience executive at 3 Fortune 300 companies and developed a deep skill set and reputation as an elite strategic thinker and innovator. Dan talks with Bob Tripathi about:

• Creating Customer Experience in a multi-touch marketing ecosystem
• How companies are investing in experiences and are they doing enough?
• Best practices around creating superior customer experience
• What is social customer care? What are some ways to excel at it?
• Aligning digital marketing tactics like social, search and content to build a holistic CX

Email [email protected] for information on how to be featured on BobCast! Check out additional digital marketing resources on our website. 

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We have another expert featured on this episode of BobCast – The Digital Marketing podcast. This time we have Vik Murthy, Senior Director of Client Solutions at Asurion, in-charge of product & app development who works with Fortune 500 companies like Sprint, AT&T, Verizon and many others.

In this episode, we discussed all things product development and hit on topics like:

• Product Development Lifecycle
• How to Build Engaging Products
• Measurement Metrics for Success
• Case Study Showcasing Success

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here.

Jeska Brodbeck talks with Bob Tripathi about mindfulness in the workplace. Jeska is a full-time mindfulness and performance coach based in Miami, Florida and owner of the company Be Light Consulting, where she offers mindful performance coaching & yoga instruction for business professionals throughout the U.S. In this Bobcast she reveals how:

• Yoga, meditation and mindfulness are tools for productivity
• Paying attention to the present moment leads to awareness
• Shifting into mindfulness can reduce stress and increase longevity
• Accessing the locus of power and flow promotes creativity and goal setting

In this Podcast Jeska and Bob also discuss:

• How mindfulness leads to change
• Setting a morning meditation routine
• Reducing stress and minimizing distractions in the workplace
• The Eisenhower matrix for task management
• How to create company culture through authentic leadership

Access additional digital marketing resources click here. Have questions or want to be featured on our next BobCast? Email [email protected]

Find out how Digital Marketing reinvigorated a 50-year-old consulting management company. Mike Petsas, SVP of Sales and Marketing at Implementation Engineers, reveals the reasons why his consulting management company switched from a traditional sales model to digital marketing. In this episode, Mike and Bob discuss:

• Top Digital Marketing tactics
• How much budget to allocate to paid marketing vs organic
• Processes and systems to ensure your Digital Marketing is going per plan
• Metrics for measuring your Digital Marketing initiatives

Email [email protected] for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here.

Find out how Digital Marketing reinvigorated a 50-year-old consulting management company. Mike Petsas, SVP of Sales and Marketing at Implementation Engineers, reveals the reasons why his company switched from a traditional sales model to digital marketing. In this episode, Mike and Bob discuss:

• Building blocks for building a Digital Marketing strategy
• Factors to consider when hiring an outside agency
• Aligning teams to support a company-wide Digital Market buy-in
• Choosing the right Digital Marketing tactics

 Also discussed in this podcast:

• Planning a Digital Marketing strategy
• Creating marketing personas for rebranding
• Repurposing content to hit various target audiences
• Generating new leads to increase sales

Have questions about your digital marketing strategy? Schedule a free 30 minute consulting call here. For additional digital marketing resources visit https://www.digitalsparxmarketing.com/free-resources/.

In this Bobcast Podcast episode, Bob Tripathi talks about the 5 Digital Marketing areas every marketer should focus in 2019. These are some of the tactics that should have mainstream adoption so savvy marketers don’t want to be left behind. In this episode, Bob discusses a few innovative tactics like:

• How “just-in-time’ messaging will be critical
• What lays in store for Podcast advertisers
• How marketers should think about attribution
• Top factors for App marketing in 2019
• How marketers should approach Social Advertising

Also discussed in this podcast:

• Improving the customer experience
• The future of artificial Intelligence, ABM and automation
• What’s next for voice search, podcasts and app marketing
• Ingenious customer acquisition techniques

Have a digital marketing question?

Email [email protected] for information on how to be featured on BobCast!

Do you know your DFW score? Let Digital Sparx Marketing assess 70 different digital checkpoints and create a unique DFS score for your company.

Stay ahead of your competition by requesting a free audit report here

Bob Tripathi talks with Peter Mesarec, host of Time for Marketing, about the exciting new trends on the horizon he predicts will be huge for 2019. In this episode, Bob discusses innovative technology marketers can take advantage of to connect with customers and grow their businesses by:

• Improving the customer journey by tapping into new channels
• Creating quality content with personalization
• Driving more leads with automation, attribution and SEO
• Thinking of new ways to generate leads and increase revenues

You can find additional podcasts and digital marketing resources here! 

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Bob Tripathi takes calls from startups and SMBs to answer the top digital marketing questions business owners have. In this episode, Bob answers questions all about content marketing.

• Channels to Distribute Content Based on Goals
• How to Repurpose Content
• Content Marketing for E-commerce
• How to Manage your Content

Have a digital marketing question?

Email [email protected] for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here

In this final installment of a 2-part series, Bob Tripathi answers questions taken during the Q&A section of his Digital Summit session in Dallas. Listen in as Bob answers the top digital marketing questions business owners have. In this episode, you’ll hear about app marketing, tactics for teams of one, changes in data analytics and more. Additionally, we discuss;

• Importance of Repurposing Content
• Advice for Marketing Teams of One
• How to Excel at Social Media Marketing
• Latest Changes in Data Analytics

Want additional Digital Marketing Resources? Find additional podcasts, e-books, videos and articles here! You can also email [email protected] for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here

In this 2-part series, Bob Tripathi answers questions taken during the Q&A section of his Digital Summit session in Dallas. Listen in as Bob answers the top digital marketing questions business owners have. In this episode, you’ll hear about.

• Content Marketing for Lead Generation
• Optimizing Customer Experience for Better Conversions
• Repurposing Content to Get the Most From Your Marketing
• Which Marketing Automation Platform to Use for Your Business
• Changes in Google Ranking and SEO Importance

Access part 2 of this podcast here!

Email [email protected] for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here