Everyone knows word-of-mouth referrals are the best way to promote your company. So why not look inward to your own employees to help build your brand?

In this Bobcast, Bob Tripathi interviews Social Media Consultant Casey Hall about how employee advocacy programs deliver exponential results by opening untapped social media markets.

Listen and learn how you can:

• Empower your employees to embrace Social Media
• Change company culture through employee advocacy
• Get company-wide buy-in for social media programs
• Create a content strategy for your employees
• Tips and tools for measuring results

Need additional Digital Marketing Resources? Digital Sparx Marketing offers videos, e-books, webinars and podcasts.

Contact us today for your free Digital Footprint Audit.

You're working like crazy to create tons of marketing content. So why don't aren't you getting the green light on sales? How do you engage your customers to take action? In this Bobcast, Bob Tripathi sits down with Message Strategist, Tamsen Webster, on why so much content falls flat. Learn why pain is an enemy of long-term change and how a sound content strategy can turn the red light to green moving a customer to ‘Yes!’

Tune into this BobCast to see what's missing from your message. Find out:

• What the red lights are that may be hindering your content
• How people like to be perceived (and why this matters!)
• What scares people away the most
• Strategies used by companies that are successful

Email [email protected] for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here

In this episode of Bobcast, Bob Tripathi talks with Topher Kohan, SEO of the Weather Channel and IBM Business. Optimizing SEO is as critical as ever. Learn how influencer marketing, semantic markup and video is playing a big part in the evolution of SEO.

Listen to this podcast to learn:

• How influencer marketing is taking center stage
• Why holistic link building and the Amp-carousel are key
• The truth about video engagement
• Why KPIs should measure the daily habits of customers
• How understanding what your audience wants leads to high rankings

Need additional Digital Marketing Resources? Digital Sparx Marketing offers videos, e-books, webinars and podcasts. Contact us today for your free Digital Footprint Audit.

In this episode of Bobcast, Bob talks with Michelle Stinson Ross of Apogee Results about how to market your brand through storytelling. Learn how marketers communicate through stories to psychologically connect with other humans at a basic level and how stories serve to stimulate human behavior.

In the podcast you will learn:

• How storytelling resonates with humans
• Ways behavior is stimulated through psychology
• How humans connect to a brand emotionally
• The 3-point arc of storytelling
• Why the hero journey resonates with us all

Have questions about digital marketing? Email [email protected] for more information and how to be featured on BobCast!

Do you know your DFS Score?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here. 

Customer acquisition is the lynchpin of marketing. But how do you get people to comment, click, buy or engage? Learn the science behind increasing conversions for more sales, more revenues and more leads with data-driven optimization.

In this podcast, Brian Massey of Conversion Sciences and Bob Tripathi discuss how to get more conversions by:

• Optimizing organic search and social traffic.
• Using third-party trust symbols in the shopping cart experience.
• Progressive customer profiling.
• Doing A/B Testing.
• And more!

We guarantee marketing outcomes. Let’s talk about taking your business to the next level! Learn More

In this podcast Stephanie Cox, VP of Marketing with Lumavate, reveals why progressive web apps (PWAs) are the next big thing, how to work with agencies and why so many companies fail to get the results they want when investing in costly tech tools to scale their business.

Listen from a seasoned marketing professional and learn:

• Why PWAs are a great investment
• Ways innovators stand out from the crowd
• How demand gen and content marketing work hand in hand
• Why working with agencies can save you time and money
• Reasons why technology alone is not the answer

What to be featured BobCast? Email [email protected] for information.

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here

Over the last few years, modern technology has made marketing challenges increasingly complex. In this Bobcast episode, Bob discusses the top challenges facing today’s marketers and explains techniques for how to:

• Bring data from multiple platforms on one dashboard
• Build a strong digital marketing team
• Cover all the bases for SEO
• Improve customer experience
• Simplify content for more impact

Need Digital Marketing services or some friendly advice? Want a guest speaker at your next event? Or maybe you enjoy talking about Digital Marketing as much as we do. Get in touch with the team at Digital Sparx Marketing!

On this episode of Bobcast Dan Cordella and Bob Tripathi discuss the psychology behind marketing messages. Gain insights on how psychological triggers play a big part in how B2B buyers are emotionally invested to make decisions. Listen and learn:

• How to impact the adaptive subconscious
• The importance of clarifying why
• Social proof and the bandwagon effect
• How serial positioning affects memory
• Building the availability cascade in content marketing
• Harnessing the most powerful of all human emotions
• The most effective way to change behavior

Email [email protected] for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here

Here’s yet another episode of Bobcast where we welcome Kelsey Matthews, Growth Manager at Skyscanner.com. She and Bob Tripathi explore how to navigate SEO, content marketing and influencer marketing to stay competitive in the crowded space of the B2C travel industry. In this Bobcast, you will learn some tips on:

• Indispensable SEO Tools for optimization
• How quality content builds brand trust and awareness
• A/B Testing for ads, schemas, graphs and snippets
• How to extract content for effective Influencer marketing
• The importance of data to inform marketing decisions

 Have questions or comments? Contact [email protected]. 

For additional podcasts and digital marketing resources click here. 

Contact us to receive your free digital marketing footprint audit!

On this episode of BobCast Tony Yang, VP of Marketing at Qordoba sits down with Bob Tripathi to discuss how marketing & sales increasingly leverage demand generation and data to scale startups and B2B companies like never before. Listen and learn how to:

• Align Marketing & Sales to increase revenue
• Integrate demand generation with marketing automation, ABM and CRM
• Hire the right people to build a strong marketing team
• Define and understand your ideal customer persona
• Put in place functional workflows, systems and processes for sales & marketing
• Facilitate lifecycle marketing from A to Z

 Email [email protected] for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit? Know your DFS score and stay ahead of the competition. Contact us today for your free consulting call!