Leading marketing function in a B2B SaaS company backed by leading VC’s in Silicon Valley and elsewhere is like driving a Ferrari in the fast lane. There are pressures of scaling quickly and with that comes trying out out-of-the-box marketing tactics or growth hacking to keep the hockey stick continuously going up. In this episode of BobCast, we have Brett Chester, VP of Marketing at SiteTracker who dives deeper into all areas of growth hacking and how to grow your marketing program and make it truly holistic.

In this episode, you’ll learn:

• Growth Hacking in SaaS world
• Tactical areas of Growth Hacking
• Pressures of VC backed companies on Marketing
• Demand Generation vs Capturing Demand
• MarTech integration in the current marketing landscape
• Building In-House Marketing Team vs working with agency partners
• Building your Marketing Data Dashboard

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