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Sports Marketing - Power of Social Media & Influencer Marketing in Women's Tennis
Summary
In this episode of Bobcast, Bob Tripathi interviews Reshina Warren, VP of Marketing and Social Media at the Women's Tennis Association (WTA). They discuss Reshina's journey in sports marketing, the role of the WTA in promoting women's tennis, and the importance of engaging new audiences through innovative content strategies. Reshina shares insights on influencer marketing, the impact of social media, and the challenges of addressing gender disparities in tennis attendance. The conversation highlights the evolving landscape of sports marketing and the efforts to elevate women's tennis on a global scale.
Takeaways
- Reshina's career path reflects the evolving nature of sports marketing.
- The WTA aims to make women's tennis players household names.
- International markets present unique opportunities for tennis branding.
- Engaging new audiences is crucial for the growth of tennis.
- Content must resonate with both tennis enthusiasts and casual fans.
- Viral content can significantly boost engagement and visibility.
- Different social media platforms serve distinct purposes for marketing.
- Influencer marketing is essential for reaching broader audiences.
- Player engagement is key to authentic content creation.
- Addressing gender disparities in attendance is an ongoing challenge.
Chapters
00:00 Introduction to Reshina Warren and Tennis Marketing 02:32 Reshina's Journey in Sports Marketing 05:07 The Role of WTA in Promoting Women's Tennis 07:52 International Reach and Brand Partnerships 11:47 Engaging New Audiences in Tennis 18:25 The Impact of Viral Content in Tennis 21:53 Navigating Content Boundaries and Brand Image 24:55 Influencer Marketing and Celebrity Engagement 27:35 Player Personalities and Content Creation 31:08 Key Marketing Metrics for Tennis 33:05 Addressing Gender Disparities in Tennis Attendance 37:27 Closing thoughts
About Speaker:
Reshina Warren currently serves as VP of Marketing & Social Media at WTA Ventures. In her current role, she is responsible to expand the fan base and make players accessible. Prior to WTA Ventures, Reshina was the Director of Social Media Content Strategy & Analytics at USTA (United States Tennis Association) where she drove social media adoption and worked with 20+ influencers to strategically create content to reach new audiences.
https://www.linkedin.com/in/reshina-warren-591922b/
About Bob Tripathi :
Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.
https://www.linkedin.com/in/bobtripathi/
View all episodes
By Bob TripathiSummary
In this episode of Bobcast, Bob Tripathi interviews Reshina Warren, VP of Marketing and Social Media at the Women's Tennis Association (WTA). They discuss Reshina's journey in sports marketing, the role of the WTA in promoting women's tennis, and the importance of engaging new audiences through innovative content strategies. Reshina shares insights on influencer marketing, the impact of social media, and the challenges of addressing gender disparities in tennis attendance. The conversation highlights the evolving landscape of sports marketing and the efforts to elevate women's tennis on a global scale.
Takeaways
- Reshina's career path reflects the evolving nature of sports marketing.
- The WTA aims to make women's tennis players household names.
- International markets present unique opportunities for tennis branding.
- Engaging new audiences is crucial for the growth of tennis.
- Content must resonate with both tennis enthusiasts and casual fans.
- Viral content can significantly boost engagement and visibility.
- Different social media platforms serve distinct purposes for marketing.
- Influencer marketing is essential for reaching broader audiences.
- Player engagement is key to authentic content creation.
- Addressing gender disparities in attendance is an ongoing challenge.
Chapters
00:00 Introduction to Reshina Warren and Tennis Marketing 02:32 Reshina's Journey in Sports Marketing 05:07 The Role of WTA in Promoting Women's Tennis 07:52 International Reach and Brand Partnerships 11:47 Engaging New Audiences in Tennis 18:25 The Impact of Viral Content in Tennis 21:53 Navigating Content Boundaries and Brand Image 24:55 Influencer Marketing and Celebrity Engagement 27:35 Player Personalities and Content Creation 31:08 Key Marketing Metrics for Tennis 33:05 Addressing Gender Disparities in Tennis Attendance 37:27 Closing thoughts
About Speaker:
Reshina Warren currently serves as VP of Marketing & Social Media at WTA Ventures. In her current role, she is responsible to expand the fan base and make players accessible. Prior to WTA Ventures, Reshina was the Director of Social Media Content Strategy & Analytics at USTA (United States Tennis Association) where she drove social media adoption and worked with 20+ influencers to strategically create content to reach new audiences.
https://www.linkedin.com/in/reshina-warren-591922b/
About Bob Tripathi :
Bob Tripathi is a digital marketing leader with 20+ yrs of ecxperience working across B2B SaaS and B2C industries. Over the years, Bob has worked with companies like Discover, Sears, Asure Software and consulted with multiple companies including Marketo, Citrix, Act-on and many others.
https://www.linkedin.com/in/bobtripathi/