Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?

Tune in to this episode of BobCast podcast and learn as Bob & Megan discuss how to create an influencer night as part of your influencer marketing program. In this episode, you’ll learn:

• How to create an influencer event
• How to GEO target the influencers based on specific criteria
• How to host the perfect influencer night “party”
• Converting influencers into brand ambassadors
• Measuring success of your influencer program

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