InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through the sales funnel.

Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts

InkHouse’s InkCast podcast delves into trending issues shaping the world of public relations. Here at InkHouse, we like to have one foot in the future. With that in mind, expect this podcast to explore everything, from shifts in the media landscape, to what’s new in the world of social, to reporter insights, to industry deep dives. And most importantly, why all this matters to you.

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Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts

Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts