In this episode of Enterprising Minds, Alex, Ruthi, and Dave explore the future of work, focusing on recent news about Amazon's decision to end remote and hybrid work for its corporate employees. The discussion covers the productivity impacts of remote vs. in-office work, the cultural dynamics of communication and collaboration, and personal experiences with both modes of work. The team debates the benefits and drawbacks of hybrid work, including considerations for employee well-being, project management, and the evolving needs of modern workforces.

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Connect with Dave

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Connect with Ruthi

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In this episode of Enterprising Minds, Alex and Dave explore the intricacies of modern marketing strategies. We begin with Alex's surprising example of an effective email campaign from Valvoline and why it works so well. We then broadened the discussion to Dave's question on launching a new business today versus when they started their careers. We delve into SEO, paid search, and display ads, and examine how different marketing tactics like customer service insights, social media, and email can play pivotal roles. We also touch on the challenges and benefits of automation in small and large organizations, leveraging AI for content creation, and the concept of zero-click strategies. Whether you're a seasoned marketer or just starting, this episode is packed with valuable tips and real-world examples to inspire and guide your marketing efforts.

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Connect with Dave

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Connect with Ruthi

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In the latest episode of Enterprising Minds, hosts Alex Pokorny and Dave Dougherty delve into an in-depth discussion about various AI tools and their effectiveness. Alex shares his recent experiment where he tested 30 data points using different AI models, highlighting the challenges and limitations he faced. The conversation touches on the issues of prompt engineering, data accuracy, and the practical applications of AI in both small businesses and enterprise settings. 

They also share personal experiences and tips on maximizing the efficiency of AI tools while addressing the current shortcomings. Tune in for a comprehensive analysis of AI capabilities and the future of AI in enterprise environments.

Link to Apple WWDC Communications Strategies blog: https://bit.ly/3Ws1020

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Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

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Join Dave Dougherty and Ruthi Corcoran in Episode 37 of Enterprising Minds as they explore the latest trends in AI and digital marketing. From a light-hearted discussion on pastry preferences to a deep dive into OpenAI's SearchGPT, the duo covers topics ranging from user trust to content creation strategies. Reflecting on Rand Fishkin's insights on evolving content strategies addressing the relevance of zero-click content, they analyze the role of AI in shaping the future of content promotion. Don't miss this engaging conversation on the intersection of technology and marketing. 

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Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

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Connect with Ruthi

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Connect with Alex

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Join Dave Dougherty and Alex Pokorny in Episode 36 of Enterprising Minds as they discuss the major changes that have shaped the digital marketing industry in recent years. They cover the evolution of social media algorithms, the transition to Google Analytics 4, the impact of AI on marketing practices, and the latest Google search changes. Plus, they provide practical tips for improving CTAs and share their thoughts on the future of AI in marketing.

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Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

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In the final behind-the-scenes episode, Dave Dougherty unveils the post-production secrets that transform Enterprising Minds from good to exceptional. This episode highlights the innovative use of AI for content repurposing and promotion, alongside strategies for efficient content management and social media optimization. Featuring tools like Canva for design and Opus clip for video snippets, it offers a treasure trove of insights for content creators and fans alike. Discover the role of technology in enhancing episodes and engaging audiences more effectively in this essential content creation guide.

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Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

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Welcome to the latest episode of Enterprising Minds! In this episode, we dive deep into audience targeting—defining audiences, gaining insights, and effectively targeting them. Join the discussion as we explore the evolution of marketing, the impact of AI, and practical strategies for both B2B and B2C sectors. From analyzing keyword data to developing personas and using tools like SparkToro, this conversation is packed with valuable insights for anyone looking to improve their audience targeting and marketing effectiveness. Don't miss out on these expert tips and key takeaways!

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Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

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Connect with Ruthi

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In this second episode of the behind-the-scenes series, Dave explores the processes involved in video editing and transcription for the Enterprising Minds podcast and video episodes. 

He discusses the challenges of content creation while balancing day jobs and family life, emphasizing the tools and software that make their production process efficient and affordable. Dave demonstrates the use of Final Cut Pro for video editing and introduces Descript for transcription and video editing, highlighting its importance in creating accessible and high-quality content. 

The episode covers practical aspects of video production, including aligning audio tracks, color balancing, and creating engaging content through template use and AI features. Furthermore, Dave shares insights on content repurposing and the significant time and cost savings achieved through advanced AI tools.

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Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

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Connect with Ruthi

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Connect with Alex

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In this episode, we dive into the latest advancements in artificial intelligence from industry leaders like OpenAI, Google, and Microsoft. Join hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny as they explore the exciting updates and their implications for digital marketing, workplace productivity, and everyday life. We discuss OpenAI’s new features, including real-time voice interaction and mobile integration, as well as highlights from Google IO 2023, focusing on AI’s ability to understand and assist in real-world applications. The conversation covers the impact of AI on SEO and digital marketing strategies, Microsoft's Copilot capabilities and its role in enhancing workplace efficiency, and the ethical and cultural implications of AI in our daily interactions and decision-making processes. Stay tuned as we delve into the potential and pitfalls of AI technology, share personal insights, and offer predictions for the future of AI in various industries.

Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player.

Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

• Website: http://bit.ly/3Z5L3Pn
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Connect with Ruthi

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Connect with Alex

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In this episode of Enterprising Minds, Alex, Ruthi, and Dave tackle the complexities of change management and the critical challenge of avoiding burnout. They delve into effective strategies for maintaining creativity and motivation during significant changes and offer personal anecdotes alongside expert advice on managing both personal and team burnout. 

Learn how to recognize the signs of burnout, engage in activities that restore joy, and the profound impact that daily routines can have on your overall well-being.

They also discuss practical tips like adjusting caffeine intake, the benefits of taking regular walks, and the psychological effects of change. Insights into the adaptability required in search marketing, utilizing OODA loops for decision-making, and strategies for reducing distractions round out our conversation. Tune in to discover how you can better manage change and prioritize well-being in your life.

Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player.

Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

Connect with Dave

• Website: http://bit.ly/3Z5L3Pn
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Connect with Ruthi

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Connect with Alex

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• LinkedIn: http://bit.ly/3KPDmIy