“When we look at great entrepreneurs, they have that natural, burning curiosity and they have that sense of excitement around learning.” - Sarah Prevette, Founder of Future Design School. Sarah Prevette has been promoting and encouraging Canadian entrepreneurship throughout her entire career. Among her many ventures, she is best known for founding Sprouter, an online community for entrepreneurs, and BetaKit, a Canadian media site specializing in emerging technology and global innovation. She’s now shifting focus to inspire the next generation of entrepreneurs through design education and real world experiments at Future Design School. Prevette has learned a lot from her first two exits. Namely, the key to success is simplicity, flexibility and a focus on the customer. She believes building a great product comes from “the customer discovery piece around building products for your user and putting empathy at the centre of your design process.” In this episode of Startup Podcast, host Rivers Corbett talks with Prevette about building a successful company, knowing when to exit, and creating a program to develop critical thinking and entrepreneurial skills in students.