Entrepreneur Effect

Most technical professions involve hours and hours of training around the profession. This can look like technical training and apprenticeship about becoming a great consultant, accountant or lawyer. Or, maybe the technical nature of the business is a complicated service like health care, brokerage or outsourcing. Mo Bunnell and his team at Bunnell Idea Group (BIG) have created a comprehensive system that shows high-end professionals how to become effective at business development—even when they are busy. Go to www.snowballsystem.com to learn more about Mo Bunnell's book The Snowball System and www.createdemandcourse.com for a FREE video course on how to, yes, create more demand for your products and services!

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Every major infrastructure depends critically on cyberspace, making them vulnerable to cyber attack, which can cause catastrophic, physical damage costing millions. Imagine the chaos if a city like New York lost access to the subway system; unable to survive for more than a few days, a complete evacuation would be inevitable. The next generation of cybersecurity professionals must be armed with a comprehensive defense against even the most sophisticated attacks. From internationally-recognized, cybersecurity expert O. Sami Saydjari comes the authoritative Bible for crafting cutting-edge cybersecurity solutions: Engineering Trustworthy Systems; Get Cybersecurity Design Right the First Time. As Saydjari says, “much of the information in this book can be found nowhere else.”

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Pete Leibman, leadership expert and speaker, is the author of the upcoming book Work Stronger: Habits for More Energy, Less Stress and Higher Performance at Work (Skyhorse Publishing, July 31, 2018)Work Stronger provides a step-by-step, science-based approach for increasing your energy, decreasing your stress, and taking your performance to a higher level. This book also features practical tips and powerful insights from private interviews that Leibman conducted with more than twenty-five prominent leaders. The group includes Chip Bergh, the president and CEO of Levi Strauss Co., Dick Costolo, the former CEO of Twitter, and Janine Allis, an investor on Shark Tank. Pete's book's web site is WorkStronger.com, and his company web site is WorkStrongerConsulting.com. You can be able to contact him by email at [email protected]. 

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Tody on Entrepreunuer Effect our host is joined by Scott J. Bintz. Scott, an e-commerce entrepreneur, author, and founder of Realtruck.com.  RealTruck began in the basement of a duplex in 1998, that grew into a 100+ million dollar e-commerce super-store from North Dakota. Recognized as a Top Place to work by ND Young Peoples Prairie Business Magazine. All because of work culture.  Scott would love to share his experiences and knowledge in e- commerce, marketing, or business culture with your audience. Letting people know that it does matter where you come from, you can still succeed.Grew up poor in a trailer park, single mom was a waitress. Got a grant to go to college and was in military to pay for college, got a degree in economics. Went into the wireless industry. Started the 2 year contract with discounted phone-won an award for the promo. Was demoted even though it exploded sales and commissions. Left that job and worked with a startup making pickup bed covers-set up dealers. Started his own business repping manufacturers and connected them with dealers to sell the covers. Set up a local brick and mortar and worked the trade show circuit. Talked some dealers into doing a TV ad and it worked. Bought his first online order, and started thinking that would be a good way to sell the pickup covers, by selling online with video of TV ad. Had a friend who was in school to be a web developer. None of the dealers wanted to do it. Set up a test on their own and made sales the first day they launched so he went to dealers to tell them they had to start selling online. Grew into an ecommerce company, RealTruc-started in his basement. Dropshipped everything and grew to $8million. Won an award for innovation and started looking into culture, and started identifying as an ecommerce company that sells truck accerssories. Started noticing Zappos and liked the business model and toured them and he got re-inspired to bet it all on culture. Wrote core values and put them on the wall-a year later no one embraced them!

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Today on Entrepreneur Effect we are joined by Spencer Sheinin. About 4 years ago Spencer began thinking about what was next, and started working with startups and they kept asking him to be their CFO. He discovered he could not get info he needed from these businesses-bookkeeping 101 wasn't even in place. Spencer started Shift Financial 1.5 years ago which serves entrepreneurs by changing the conversation around accounting and give them power . Accountants do a terrible dis-service to entrepreneurs on accounting and how it works-reports are confusing. He has tools that can be used to direct your accountant to and hold them accountable to metrics you're trying to achieve. Spencer -Bought first company at 26-manufacturing had for 15 years-highly regulated and quadrupled sales in time.He then went into partnership in construction/real estate business and worked to get him out of the day to day processes so he could flourish. 

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Dean is the founder of DFA Intercultural Global Solutions; and former Worldwide Director of Berlitz Cross-Cultural; and currently Executive Strategic Consultant for Dwellworks Intercultural.  Based in New York City, Dean has played a central role in the development of the field of cross-cultural training and consulting. Dean has worked with most major Fortune 500 companies, national governments and NGOs (the United Nations and World Trade Institutes, among others), and as guest lecturer and faculty for premier educational institutions, including Harvard Business School, Columbia University School of Business, New York University, and Darden Business School. His work has taken him to more than 100 countries. He is the host on CNN of the nationwide “Doing Business in … ” series; a frequent guest commentator on culture, global work and social issues for CNN, CNBC, the BBC and other radio and TV shows; and has been interviewed in Newsweek, USA Today, New York Times, and elsewhere.

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Terry Beard is the founder of Beard Frame Shops and Frame Central Stores, and Beards Online Picture Framing. Terry grew Beard’s Frame Shops from the single store company into a 37-location regional chain with hundreds of employees in the Pacific Northwest competing with national chains. In 1999, Terry merged Beards with NW Framing in Seattle. Terry is actively involved in Oregon Entrepreneurs Network (OEN). He serves on the Board of Directors for several local organizations and in October 2015, was the founding charter member of the Portland Rotary Toastmaster Club. In his new book, Squelched! Finding My Voice, speaker and successful entrepreneur, Terry Beard equips readers to overcome self-doubt and take ownership of both the small and large stages of their lives. Drawn from Terry’s experience as an entrepreneur building successful retail enterprises, Squelched inspires leaders to live a happier and more meaningful life by finding their true voice.

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Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. She started to observe and write about how peoples’ connections to companies were turning upside down at the start of the Millennium, before many others identified this shift. With more than 25 years experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® – and the cultural dynamics that led to the creation of the model.

A former executive director of strategy and planning and the head of consulting at Interbrand, the world’s leading brand consultancy, Anne is the founder of Onesixtyfourth, a boutique consultancy that helps companies align purpose and profit by integrating cultural shifts and a social conscience into brand development. She spent several years in the banking sector in strategic planning and research and began her career at Grey Advertising. Anne brings the knowledge and understanding that only comes from interacting with a lengthy list of the world’s most prestigious brands including: Aegon, adidas, American Cancer Society, Citibank, Emerson, Hard Rock Cafe, IBM, ING, JPMorganChase, Kingfisher, MerckMedco, Microsoft, Pearson, Pepsi, Prudential, Quaker Oats, Roche, Save the Children, Scandinavian Airlines, STA Travel, Stolichnaya, Symantec, ThomsonReuters, Tri-Star Entertainment, UNICEF, Waitrose/John Lewis Partnership and many others.

Anne’s writings have appeared in Brands and Branding (Economist Books), hbr.com, Brand Quarterly, Journal of Brand Strategy, Bloomberg News, The Guardian, PR News, and many other industry publications, and she has been interviewed about her mega trends on Fox Business. An active community volunteer, she is extremely proud of the work she has done for non-profit and humanitarian aid organizations, both global and local. She holds an MBA from the Darden Graduate School at the University of Virginia and has been an adjunct professor at New York University Stern School of Business’s London campus.

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Today on Entrepreneur Effect Dush is joined by Walt Bayliss from GOJEO. Walt is an online entrepreneur, a professional software developer, and an internet marketer. He earns a full-time income from the internet and is able to travel with his family, enjoying the lifestyle and plugging in where ever there is a connection. Walts journey online started in 2008 when his first daughter was born. He was working in the corporate world. Dedicated to the job, thinking it was the only way forward. It doesn’t matter if you are 15 or 80. The internet is the playground for all. Every single person can follow a success strategy and earn good money online. So did Walt did just that.

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Cybercrime is an epidemic, and every business is at risk. For management, the question is not if you will be compromised, but when. 80% of CEOs are very confident in their company’s cybersecurity strategies, despite the fact that security incidents have surged 66% year-over-year since 2009 (PricewaterhouseCoopers). In fact, few are prepared, explains cybersecurity expert Ray A. Rothrock, who demystifies cyber risk and clearly outlines strategies for both surviving attacks and thriving even while under assault.In his new book, Digital Resilience: Is Your Company Ready for the Next Cyber Threat? (AMACOM; April 2018), Ray Rothrock, the CEO and chairman of RedSeal (more info below signature), provides an insightful guide into the resilience-building strategies businesses need to prevail—no matter what strikes.            Ray A. Rothrock is CEO and chairman of RedSeal, a leader in network modeling and cyber risk scoring. RedSeal’s multi-national customers include companies across the finance, utility, technology, and retail sectors. More than 40 defense, intelligence, and civilian government agencies use RedSeal to build digital resilience into their mission-critical operations.

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