On The Art of Franchise Marketing, Tracy Stapp Herold, Special Projects Editor at Entrepreneur, shares valuable insights into the Entrepreneur Franchise 500. With over 20 years of experience in franchise lists and rankings, Tracy delves into the significance of the Franchise 500 for both franchisors and potential franchisees. Tracy provides a comprehensive overview of how the list is curated, from the criteria used in the selection process to the emphasis on support and brand strength.

The discussion unfolds beyond the rankings as Tracy highlights the diverse categories covered in the Franchise 500, ranging from fitness and pet services to home services and more. The conversation also touches upon the unique challenges and opportunities in the franchise industry, showcasing how the list acts as a spotlight for the achievements and growth of franchise businesses.

Whether you're a seasoned franchise professional or someone exploring franchise opportunities, this conversation offers valuable insights into the intricacies of the franchise landscape, the importance of support systems, and the holistic approach taken by Entrepreneur in presenting the Franchise 500.