Do you send out mass emails with a service, something like MailChimp or Constant Contact?

You may be losing subscribers that you don't want to lose. Today I unsubscribed from a couple of email lists and I liked getting the emails, but I have multiple emails and my priority email is where these mass market emails were going and they're using a service.

Perhaps it's MailChimp, perhaps it's Constant Contact, great services, by the way, or maybe it's one of the thousands of others out there. But I didn't want to unsubscribe. What I wanted to do was change where the email arrived. So I looked for and update preferences or change your profile kind of link. The only link they had was an unsubscribe link and so all I could do was hit that link and the only option on that link was to unsubscribe.

Now, if you're sending out mass emails and you don't have an option for your people to change the email at which they receive your mass emails, they may still want them. But if you don't give them a choice to change their email, you're going to lose them. And I say this assuming that many people have many emails like I do.

Jy Maze is the Award Winning President & CEO of Certified Woman-Owned Maze Freight Solutions. Jy began Maze Freight Solution when she found that there were too few women, and a lack of diversity, in the transportation and supply chain management. 

When Jy first started Maze Freight Solutions it was not easy going. She learned along the way and emphasized integrity, quality, and superior customer service. It wasn't long before her company began to grow and become recognized by various organization.

Maze Freight Solutions awarded a plaque from the Kansas City Business Journal commemorating their success as a local minority-owned business.

Jy has also been recognize by Forbes in 2021 when they showcased ambitious sole proprietors, self-funded shops. https://www.forbes.com/profile/jy-maze/?list=next-1000&sh=b3f304a75c39

She has been in transportation and supply chain management for over 12 years. Her success with large and small companies, along with the lack of diversity in the industry, led to the founding of Maze Freight Solutions in 2017. The company, which emphasizes integrity, quality, and superior customer service, has experienced phenomenal growth since its inception.

You can learn more about Jy Maze by visiting her LinkedIn page: https://www.linkedin.com/in/jy-maze-0a23a8156/

Vince started his marketing career before the internet was popular and quickly learned that digital marketing changed all the rules.

The internet has allowed service providers and product makers to niche down like never before. 

Vince is a cancer survivor and has a podcast called: Leave Your Mark With Vince Cortese. Vince experienced renal cancer and it has inspired him to create a platform for others like himself. A place where they can share their story. Leave Your Mark with Vince Cortese is authentic, informative, relevant, entertaining, and inspiring.

You can learn more about Vince Cortese:

Vanessa Zamy started her journey in entrepreneurship journey amidst her six-figure salary corporate job identifying opportunities for over $500+ million in additional revenue for a multi-billion dollar company. She did not come from an entrepreneurial family, and thus, relied heavily on Google and her consulting career to guide her on growing her own consulting company.

Today, Vanessa, appropriately known as The Business DefibrillatorTM, is a keynote speaker, bestselling author, Professor, and global business consultant helping business owners revive, grow, and scale their business without burnout, sleep deprivation, or meditation.

Through her consulting company, Your Vision's Catalyst, Vanessa works with high-achieving, ambitious CEOs to increase their efficiency, productivity, and profitability so they can reduce overwhelm while growing their profit-producing, purpose-driven business.

Her motto: keep it simple, then keep it movin’!

You can learn more about Vanessa here:

Social Media

Resources for Audience/Listeners

Karl Pontau Is a business storytelling coach and animation producer. He is the owner of Squash and Stretch Productions. He helps people who want to have a big impact on their communities attract more of their best clients and employees with engaging, empathetic stories.

Karl beat two brain tumors when he was 15, thanks to the help of his friends, family, community, and medical team. It’s why he’s so driven to help others build the sort of strong, empathetic connections that got him through the worst year of his life.

Hiring and Retention Product Research Survey 

This is specifically for the Chrome browser. If you use another browser or if you have a Mac, I'm sure there is something similar there. 

You know, we can process the spoken word a lot faster than most people speak. And there's a way to speed up your listening if you're using the Chrome browser and other browsers as well. So I found this tool, and I have used it tremendously.

I can listen at 20%, 40%, 60% faster, sometimes even 80% faster. So I can listen to a 45 minutes podcast in a half an hour or 20 minutes, depending on how fast I speed it up.

And it's so easy to do. 

I've got the Chrome browser up and what we would want to do is add a tool. So we go to more tools and then we can go to extensions right here.

You will be able to search extensions if you don't have the actual extension. I do have the extension down here. It is called “video speed controller”. And here are some details.

So speed up, slow down, advance rewind. It is awesome. And it saves so much time. 

I've actually set up hotkeys. So when I'm listening to a video, I can hit the letter D and it just increases that speed by 20% at a time. And then if I want to drop back to regular speed or rewind to listen to something a little more intensely, I can hit R and it automatically drops back to the original time of the video. But most of the time I'm listening at 1.4 speed. So I can save a whole lot of time. And so can you. Look for it in your Chrome extensions or whatever browser you use there should be something similar. 

That's it for today.

Matt Levenhagen is the owner of Unified Web Design and leverages his experience in marketing and SEO to create websites for his clients that get found.

In this episode, we talk about how his early work experiences inform his website design agency. His experiences in several industries prepared him to be a better web designer. He also discovered early on that he was creative, and also technical. 

Listen in as Matt and I talk about how he started his business and how he differentiates himself and his business.

Follow the links below for contact information and to learn more about Matt and Unified Web Design.

Company Website

Nandar Matari helps ambitious entrepreneurs & high achieving professionals become evolutionary leaders. Nandar is also a meditation coach & trainer, motivational speaker and author of “Harmonious & Conscious Living”.

Follow the links below for contact information and to learn more about Nandar. 

Dilyana Mileva is a sleep expert who specializes in helping you get better rest so you can be more productive, have more energy and be healthier.

Get the free gift “10 steps to create consistent restful sleep” is at: https://bit.ly/3hs4duw

All of Dilyana’s contact information can be found at www.dilyana-mileva.now.site

John Hinson of Spotlight Branding talks about the value of your email lists.

John Hinson is an author, podcast host, and marketing manager at Spotlight branding and has spent the last several years helping law firms grow by maximizing their referrals and attracting the right kind of clients.

spotlightbranding.com/insider