On this episode, Jason Osborn interviews Cody Lutz, owner of Coach Cody, where he provides business coaching for entrepreneurs seeking clarity, confidence, and momentum. Cody shares the importance of selling before building, failing fast through real market feedback, and avoiding the trap of “needy” selling by leading with service and value. He also opens up about the instability of early entrepreneurship, the mindset shifts that helped him push through, and his long-term vision of scaling his coaching frameworks to impact others at a larger level.