Entrepreneur Perspectives

It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic.

We often say the impact that online content has on your life and your business is amazing. I mean, here you are reading this or about to listen to this podcast episode — twenty years ago that seemed almost impossible. So yes, there are positives all over the place with online content. But it would be naive of us to think there aren’t negatives.

Now more than ever, people have access to immediate content all over the world. This includes good news and more typically, bad news. Bad news sells. Bad news generates user engagement. And all the news nowadays includes all the comments about the news (good and bad). This is where it gets toxic. It could be as simple as you are excited that your football team won a game, you leave a comment to that news saying as much, and here come the naysayers — saying how they got lucky, they aren’t good, or much worse. Or the news could be related to something devastating or it could be clickbait to get you to go down a scary rabbit hole.

Simply put, online content is affecting our lives. And sometimes it is in amazing ways, but we are seeing how online content is affecting our lives for the worse. We hope a podcast episode like this featuring a mental health professional will help. We hope to create content for the better and content to make you think. And we hope you too will create content with these same things in mind while understanding all sides of online content.

This episode features Derek Bylsma of Millennium Counseling Center. He and his team create useful content as well. Check it out: Millennium Podcast

CONNECT:

Content Matterz: our marketing and content production company

Eric Kasimov: X | LinkedIn

SportsEpreneur: website | X | Instagram | TikTok

We published another book! Check it out on Amazon: Reach for the Stars

Your new favorite podcast is ready for your ears: Saviors of the Metaverse

This episode was produced by the team at KazCM

In this episode of Entrepreneur Perspectives, we feature Caroline Ailanthus, a novelist and fiction enthusiast. Caroline juggles her roles as an author, blogger, freelance writer, and editor. In her work, Caroline explores the themes of ecological and societal bifurcation, exploring the seismic shifts that define our times.

Caroline appeared on our show in early 2023. At that time, she gave us permission to write badly. Today, she encourages us to trust the written work.

Trust the Written Work with Caroline Ailanthus highlights:

• Her new novel, "Bifurcation Events"
• Ernest Hemingway and literary heroes
• AI as a tool for writing and the future of writing
• Using outlines and more outlines to write a novel
• Worldbuilding in writing: "I only have to tell you what you need to hear."
• As a writer and editor, Caroline Ailanthus encourages us to trust the written work

Bifurcation Events blurb:

There are moments that divide life into before and after. Death can do it. Any disaster can. But so can miracles. So can love.

Andy, a scientist, calls these moments bifurcation events, a technical term that may or may not apply literally. He's seen his share, most dramatically in the complete collapse of the civilization of his youth--and the beginnings of another. His story, or part of it, was told in the novel, Ecological Memory. Here are the related stories of some of his family and friends.

One novel. Two novellas. Five short stories. Bifurcation Events. BUY CAROLINE'S BOOK NOW

About Caroline Ailanthus:

Caroline Ailanthus is known for her deep dives into complex themes using the medium of science fiction. Her books, including To Give a Rose, Ecological Memory, and her latest, Bifurcation Events, weave intricate narratives that explore the profound impacts of ecological and societal changes. Caroline’s work challenges readers to reflect on the world around them while entertaining them with richly crafted stories.

Connect with Caroline:

• Visit Caroline’s Blog: News from Caroline
• Follow Caroline on X for updates and insights
• Caroline’s Publisher: Saltwater Media
• Bifurcation Events now available on Amazon

Related content to “EP172 | Trust the Written Work with Caroline Ailanthus"

• EP170 | Recognizing the Drama in the Ordinary with Alexander Concepcion
• EP153 | Intuition, Trust, and Entrepreneurship: Unveiling Jerald Kasimov’s Fictional Universe in Altered State of Affairs
• EP169 | Kevin Anderson & Associates on the Formative Process of Reading, Writing, and Publishing

LET'S CREATE:

• Start your own podcast
• Digital sports media brand for entrepreneurs engaged in sports

CONNECT:

• Eric Kasimov: X | LinkedIn
• KazSource: X | TikTok | YouTube

CREDIT:

• Music, “Here for the Win” provided by Songwriter Jess
• "EP172 | Trust the Written Work with Caroline Ailanthus" was produced by the team at KazCM

"Feed the creative!" In this episode of Entrepreneur Perspectives, we feature Rich Herrera, host of Eat Your Content. We have a creativity-focused conversation about managing a day job, food culture, cooking shows, Jacksonville, and, at the theme of it all, podcasting.

"EP171 | Food Culture and Podcasting After Hours with 'Eat Your Content' Host" topics:

• Balancing a day job with podcasting
• Inspirations behind "Eat Your Content"
• Juggling creativity with professional commitments
• Explorations in food and culture
• Streaming and cooking shows
• The therapeutic effects of creative outlets
• Podcasting’s impact on personal and professional life

About Rich Herrera and Eat Your Content:

Rich Herrera excellently juxtaposes his role in customer service management with his avid engagement in the creative and culinary worlds. His journey from managing client relationships to discussing the finer details of food and culture highlights the fulfilling nature of embracing creative endeavors alongside a traditional career.

To learn more about Rich's insights into podcasting, cooking shows, and food writing, listen to his podcast Eat Your Content on Spotify or Apple Podcasts, and follow him on social media for real-time updates and culinary highlights.

Reflections:

Rich's day-to-day might remind you of a scene from "The Office"—good people, steady work, nothing glamorous but fulfilling in its own right. Yet, beyond these daily routines, Rich fuels his passion through his podcast, "Eat Your Content," exploring everything from the nuances of popular cooking shows to Jacksonville’s food scene.

Why mention this? Like Rich, you might be contemplating a creative venture of your own. Whether it’s podcasting, writing, or another form of artistic expression, there’s something uniquely liberating about pursuing what genuinely interests you outside the regular 9-to-5.

I hope Rich’s story inspires you to explore those creative impulses.

Related content to Food Culture and Podcasting After Hours with "Eat Your Content" Host

• Write Badly
• The Real Reason to Host a Podcast
• Content Marketing Series: Creating Content Changes Lives

LET'S CREATE:

• Start your own podcast
• Digital sports media brand for entrepreneurs engaged in sports

CONNECT:

• Eric Kasimov: X | LinkedIn
• KazSource: X | TikTok | YouTube

CREDIT:

• Music, “Here for the Win” provided by Songwriter Jess
• "EP171 | Food Culture and Podcasting After Hours with 'Eat Your Content' Host" was produced by the team at KazCM

In this episode of Entrepreneur Perspectives, we dive into the world of risk, survival, and the art of embracing uncertainty with Alexander Concepcion. Alexander, an entrepreneur with a keen eye for the unpredictable, shares his journey and insights into what truly matters. He is currently focused on three key endeavors:

1. new book, now available on Amazon: Survival First: The Rebel Entrepreneur’s Guide to Risk, Riches and Immortality
2. innovative apartment locating company: Taco Street Locating
3. apartment locating online course: Apartment Locating Mastery

Alexander Concepcion highlights the profound beauty in the ordinary and the enriching experiences from romancing uncertainty. Alexander's new book, "Survival First: The Rebel Entrepreneur’s Guide to Risk, Riches and Immortality," is now available on Amazon.

Topics for "Recognizing the Drama in the Ordinary with Alexander Concepcion":

• "Recognizing the drama in the ordinary" challenges us to look deeper into familiar scenes, such as the artistic and historical depths of a place like Florence, Italy, or even our own backyards. Alexander encourages exploring beyond the surface to uncover the rich narratives woven into places like Renaissance paintings and historic architecture. This approach reveals the extraordinary stories hidden within the ordinary, enhancing our experiences by connecting us deeply with the essence of these locales.
• Alexander discusses "uncertainty exposure," highlighting the value of facing the unknown. This willingness to encounter the unpredictable is not about risk management but about opening oneself to the potential for growth and unexpected success.
• "Romancing the uncertainty" is more than a strategy; it's a mindset. Alexander suggests engaging with the unpredictable aspects of life with a sense of adventure and optimism, viewing each challenge as a chapter in a larger, more compelling story.
• Survival as the Foundation: Alexander starts with the premise that survival is paramount. Without it, aspects like marketing, operations, and company culture lose significance. He stresses the importance of addressing risk first to ensure survival.
• Alexander talks about his book Survival First, which focuses on the risks and survival of small entrepreneurs. He shares his motivations behind writing the book and the introspective journey it took him on.
• Taco Street Locating: Alexander looks into his entrepreneurial venture, Taco Street Locating, explaining how he navigated the real estate landscape by leveraging opportunities amidst uncertainty.
• Other lines and words from Alexander worth pondering: "Marinate and evolve." | "Maybe you shouldn't try to grow/scale your business." | "I wonder how many famous niche-specific influencers are secretly sick of their niche." | "Time and Space."

About Alexander Concepcion:

Alexander Concepcion's background is as diverse as his approach to entrepreneurship. From experimenting with different career paths to ultimately founding Taco Street Locating, Alexander has continually sought out the unknown, finding lessons and opportunities in the most unexpected places. His journey exemplifies the power of listening to one's inner voice and courageously stepping into new territories.

To learn more about Alexander's insights and experiences, read his book Survival First and explore the Taco St. Locating website for a unique perspective on apartment hunting in Texas. | LinkedIn | Instagram

Related content to “Recognizing the Drama in the Ordinary with Alexander Concepcion"

• Broadway On Demand with Sean Cercone
• Surrender the Outcome with Michael Brody-Waite
• Share Your Damn Stories, Take Risks, Be Curious | Chris Heivly, MapQuest Co-Founder

LET'S CREATE:

• Start your own podcast
• Digital sports media brand for entrepreneurs engaged in sports

CONNECT:

• Eric Kasimov: X | LinkedIn
• KazSource: X | TikTok | YouTube

CREDIT:

• Music, “Here for the Win” provided by Songwriter Jess
• "EP170 | Recognizing the Drama in the Ordinary with Alexander Concepcion" was produced by the team at KazCM

In this episode of "Entrepreneur Perspectives," we feature Kevin Anderson, the visionary behind Kevin Anderson & Associates, a leading ghostwriting, editing, and writing services company. With a client list that includes New York Times #1 bestselling authors, major publishers, and notable public figures, Kevin shares insights into the world of books, writing, the power of storytelling, and his journey from a remote farm in Northern Alberta to the helm of a ghostwriting and editorial apowerhouse.

Kevin Anderson & Associates on the Formative Process of Reading, Writing, and Publishing:

- Work-from-Home: Kevin discusses his early adoption of remote work and how it has shaped his business operations.
- The future of the book industry with insights into how AI and audiobooks are impacting authors, readers, and consumers.
- Kevin critiques the rising costs of college education and offers advice on navigating the world of higher learning.
- The importance of reading and writing and why these skills remain crucial in today's digital age.
- The serendipitous pivot that led to the creation of Kevin Anderson & Associates' focus on ghostwriting.
- Kevin gives a behind-the-scenes look at working with high-profile clients (Tiger Woods, Rafael Nadel, William Shatner, Gwyneth Paltrow, and more) to bring their book ideas to life.
- Advice on reading, including recommendations for aspiring writers and readers.

About Kevin Anderson, CEO and Editor-in-Chief of Kevin Anderson & Associates:

Raised on a small farm and initially homeschooled, Kevin's early exposure to literature and online education paved the way for his academic achievements, including a magna cum laude BA from the University of Lethbridge and advanced studies at Harvard University. Despite beginning his career with aspirations of academia, Kevin's passion for empowering voices through literature led him to establish his firm, which has since become a beacon for authors seeking to share their stories with the world. Discover more about Kevin Anderson & Associates and their services: KA Writing website | LinkedIn

Final Thoughts:

Kevin Anderson's story reminds us of the impact one can make by following their passion and adapting to the changing landscapes of their industry. His dedication to amplifying voices and sharing stories is inspiring and a call to action for all of us to explore the power of our own narratives.

Related content to “Kevin Anderson & Associates on the Formative Process of Reading, Writing, and Publishing"

• Sean Cercone Brings Broadway From NYC to Your Theatre and On Demand
• Intuition, Trust, and Entrepreneurship: Unveiling Jerald Kasimov’s Fictional Universe in Altered State of Affairs
• Essentials | The 80/20 Breakthrough Episode with Perry Marshall
• Give Yourself Permission to Write Badly with Caroline Ailanthus

LET'S CREATE:

• Start your own podcast
• Digital sports media brand for entrepreneurs engaged in sports

CONNECT:

• Eric Kasimov: X | LinkedIn
• KazSource: X | TikTok | YouTube

CREDIT:

• Music, “Here for the Win” provided by Songwriter Jess
• "EP169 | Kevin Anderson & Associates on the Formative Process of Reading, Writing, and Publishing" was produced by the team at KazCM

In this episode of Entrepreneur Perspectives, we feature Dr. Shaan Patel, founder and CEO of Prep Expert. Shaan, a Shark Tank success story, shares his insights on the SAT, ACT, and the broader implications of striving for excellence. Dr. Patel, a perfect SAT scorer and an entrepreneur funded by Mark Cuban, discusses the cultural and systemic challenges within the college admission process, the return of standardized testing, and the importance of resilience and self-motivation in academics and life.

SAT & ACT Resilience with Prep Expert Founder Shaan Patel highlights:

• The debated fairness of the SAT and ACT exams, exploring access and cultural bias.
• The stress and mental health impact of the college admission process.
• Why standardized tests are making a comeback, with insights into recent decisions by Ivy League schools and major universities.
• The phenomenon of grade inflation and its consequences on college applications.
• Dr. Patel's own journey from an average test scorer to achieving a perfect SAT score, highlighting the power of self-study and determination.
• The significance of resilience, as shared in Nvidia CEO's viral video on overcoming resistance.
• Alternatives to traditional test prep methods and the future of standardized testing in a changing educational landscape.
• COVID-19's disruption to the educational sector and how Prep Expert navigated through the test-optional phase.
• Dr. Patel's personal fitness journey and how principles of self-discipline extend beyond academia.
• Insights gained from Mark Cuban, emphasizing humility and adaptability in the face of entrepreneurial challenges.

About Dr. Shaan Patel:

Dr. Shaan Patel is not only the Founder and CEO of Prep Expert but also a board-certified dermatologist, bestselling author, and renowned SAT tutor. After transforming his own SAT scores from average to perfect, Dr. Patel embarked on a mission to help students nationwide achieve their college dreams, resulting in over $100 million in scholarships for Prep Expert students. His journey from aspiring medical student to successful entrepreneur and Shark Tank participant is a testament to the power of perseverance and innovation.

Where to Find More:

• Explore SAT and ACT prep courses at Prep Expert
• Dive into Dr. Patel's self-development strategies in his book, Self-Made Success
• Follow Dr. Patel's insights and updates on LinkedIn and Instagram for more on his entrepreneurial ventures and educational tips.

Final Thoughts:

Whether you're a high school student aiming for your dream college or an entrepreneur navigating the challenges of the business world, this episode with Dr. Shaan Patel offers valuable lessons on resilience, self-motivation, and the pursuit of excellence. Join us as we explore the intersections between education, personal development, and entrepreneurship in this conversation.

Related content to “SAT & ACT Resilience with Prep Expert Founder Shaan Patel"

• EP119 | Eric Z. Yang Talks College, Starting a Podcast, and Virtual Summits
• EP108 | Higher Ed Stories from the College of Charleston with Seaton Brown
• EP166 | Embracing the Freelance Economy with Angie Moody of Ruby Money
• Unscripted Flash | What If Podcasting Is the Cure for the Loneliness Epidemic

LET'S CREATE:

• Start your own podcast
• Digital sports media brand for entrepreneurs engaged in sports

CONNECT:

• Eric Kasimov: X | LinkedIn
• KazSource: X | TikTok | YouTube

CREDIT:

• Music, “Here for the Win” provided by Songwriter Jess
• "EP168 | SAT & ACT Resilience with Prep Expert Founder Shaan Patel" was produced by the team at KazCM

In this episode, we're joined by César Martín, the visionary CEO of ChatWith, a platform transforming how small businesses connect with their customers through WhatsApp. ChatWith supports the freelance economy by facilitating direct, personalized, and real-time interactions through WhatsApp. Because WhatsApp is the future of communication.

This is Entrepreneur Perspectives: Introspective podcast conversations with and for entrepreneurs.

In this episode, "WhatsApp Is the Future of Communication with César Martín of ChatWith":

• The shift in device preference from computers to phones for users of all ages, and how it's changing the landscape of business communication.
• The concept of remote work and its increasing feasibility for startups and how ChatWith supports this new work culture.
• The importance of messaging platforms like WhatsApp in the current business environment, especially for micro-companies offering personalized services.
• Insights into the evolution of email communication, comparing its relevance to that of broadcast television in the age of streaming services.
• The significance of focusing on a niche for startups to ensure success and the role of user feedback in shaping product development.
• Practical advice for small businesses on using ChatWith to enhance customer engagement and conversion rates through WhatsApp.

Guest Spotlight: César Martín, a seasoned entrepreneur with a rich background in design and marketing, has ventured into the tech world to make a significant impact. With ChatWith he aims to bridge the gap between small businesses and their customers, leveraging the power of WhatsApp to create meaningful connections.

Learn more about ChatWith:

• ChatWith.io website
• ChatWith.io Channel for tutorials and insights: YouTube
• César Martín: LinkedIn

Call to Action: If you're a small business owner, entrepreneur, or freelancer looking to enhance your customer communication and drive growth, consider adding a WhatsApp button to your landing page or website with ChatWith. Experience the difference in engagement and conversion firsthand.

Related content to “WhatsApp Is the Future of Communication with César Martín of ChatWith":

• Embracing the Freelance Economy with Angie Moody of Ruby Money
• How AI Security Could Save Lives with Vicon CEO, Saagar Govil
• Fueling the American Dream with Brock Blake

LET'S CREATE:

• Start your own podcast
• Digital sports media brand for entrepreneurs engaged in sports

CONNECT:

• Eric Kasimov: X | LinkedIn
• KazSource: X | TikTok | YouTube

CREDIT:

• Music, “Here for the Win” provided by Songwriter Jess
• "WhatsApp Is the Future of Communication with César Martín of ChatWith" was produced by the team at KazCM

About this episode: Angie Moody, founder and CEO of Ruby Money, shares her journey from corporate America to entrepreneurship, highlighting the freelance economy and transformative power of technology in managing finances and taxes for solopreneurs.

In this conversation, we tackle topics like the labels worn as a "badge of honor" in corporate America, the often awkward but revealing questions faced by entrepreneurs, the essence of creativity in business, the freelance economy, women in entrepreneurship, finance, and tech, and practical advice for students and recent graduates navigating their college choices and career paths.

This is Entrepreneur Perspectives: Introspective podcast conversations with and for entrepreneurs.

Topics discussed in Embracing the Freelance Economy with Angie Moody of Ruby Money

• Angie's transition from corporate roles at Instagram, Capital One, and Visa to founding Ruby Money - driven by a passion to empower entrepreneurs and freelancers.
• Ruby Money's mission is to simplify accounting and tax payments for freelancers and solopreneurs with smart, automated software.
• The evolving landscape of work, from the traditional emphasis on employee numbers to the rise of the solopreneur and freelance economy.
• The impact of societal norms and the redefinition of success in the entrepreneurial and freelance world.
• Angie's insights on the importance of mentorship, networking, and leveraging technology to foster creativity and problem-solving skills.
• A discussion on the challenges and opportunities presented by social media and AI in both personal and professional contexts.
• Strategies for entrepreneurs and freelancers to manage their finances, maximize tax benefits, and utilize technology to streamline their operations with Ruby Money.

LISTENER OFFER! Create an account with Ruby Money and receive 50% off the first month of a Ruby Plus plan with code 'Entrepreneur'.

About Angie Moody: Angie is the founder and CEO of Ruby Money, a tax and accounting app for solo entrepreneurs. Angie has her MBA from Stanford University and previously held leadership roles at Instagram, Capital One, and Visa. Angie built Ruby Money for the mavericks like her who dare to bet on themselves. She currently lives in Charleston, SC with her husband and two daughters. You can find Angie on: LinkedIn: https://www.linkedin.com/in/angiemoody

About Ruby Money: The accounting app that pays your taxes.

Ruby Money is smart accounting software that detects what’s income, what's a write-off, and pays your taxes for you.

How it works:

1. Answer a few questions and securely connect your bank.
2. Ruby goes to work, tracking your income, finding write-offs, and calculating your taxes in real time.
3. When it’s time to pay taxes, you get personalized tax estimate and can pay from the app with a few taps. We track all your documents for easy end of year tax filing

You can find Ruby Money at rubymoney.us and on Instagram: https://www.instagram.com/rubymoney.us

Related content to “Embracing the Freelance Economy and with Angie Moody of Ruby Money":

• Talking Alternative Investments with Alto Founder Eric Satz
• Creating Leverage in Software and Media with Salesflare Co-Founder Jeroen Corthout
• Exploring FreshBooks with Co-Founder Mike McDerment

LET'S CREATE:

• Start your own podcast
• Digital sports media brand for entrepreneurs engaged in sports

CONNECT:

• Eric Kasimov: X | LinkedIn
• KazSource: X | TikTok | YouTube

CURRENT PROJECTS:

• We published another book! Check it out on Amazon: Reach for the Stars
• Our hit podcast, Saviors of the Metaverse

CREDIT:

• Music, “Here for the Win” provided by Songwriter Jess
• "Embracing the Freelance Economy with Angie Moody of Ruby Money" was produced by the team at KazCM