The founders of local success story Neon Tiger share how they built a thriving beverage business without quitting their day jobs! This story is packed with bold ideas, strategic decisions, and lessons learned along the way.
From creating innovative, low-sugar fruit sodas inspired by authentic Asian flavours to securing retail giants like City Super, Park n Shop, Pacific Coffee and DKSH as a distributor, Doug and Pete share how they navigated sourcing, production, and scaling beyond borders. They reveal their approaches to managing partnerships, handling setbacks, preparing for international expansion into the US, and co-founding as friends and family.
Whether you’re dreaming of launching your own product, scaling your startup, or balancing entrepreneurship with a full-time career, their insights and lived experiences will motivate and guide you to turn your ideas into reality.
What they cover:
🌟 Balancing entrepreneurship with a full-time career
🌟 Transforming ideas into tangible products and a distinctive brand
🌟 How they’ve managed sourcing, production, and scaling operations
🌟 Working as business partners with a lifelong friends and your life partner
🌟 Cracking retail and securing shelf space in Hong Kong’s leading retail chains
🌟 Targeting international expansion and growing beyond Hong Kong
🌟 And so much more!
Connect with Doug Aitken:
LinkedIn: https://www.linkedin.com/in/trilby-white-711168b/
Connect with Pete Sabine:
LinkedIn: https://www.linkedin.com/in/aitkendouglas/
Connect with Me (Rasheed Shroff):
LinkedIn: https://www.linkedin.com/in/rasheedshroff/
Banyan Workspace: https://banyanworkspace.com/
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