As a leadership coach specializing in the transition to senior leadership and executive roles, Ian Lees knew he needed to find a way to position himself as distinct from other more general experts; it’s a unique transition that requires a different approach.
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ian about how he codified his unique expertise in his book Becoming a Leader of Leaders and made the jump from Entrepreneur to Author.
EPISODE LINKS
Buy the book Becoming A Leader of Leaders
Work with Ian optimalfuture.com.au
CONNECT WITH IAN
Instagram
Facebook
LinkedIn
CONNECT WITH SCOTT
https://entrepreneurtoauthor.comhttps://[email protected] on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Scott A. MacMillan Show Notes EP 036

 Brand archetypes are a great way to align your book design with your overall personal and business brand. In this episode of The Entrepreneur to Author Podcast, Scott MacMillan offers a foundational primer on brand archetypes and how to identify which is the best fit for your business (and by extension, your book design). EPISODE LINKS https://entrepreneurtoauthor.com/resources/  CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://[email protected] Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

The world of digital marketing can often be a tricky web of endless platforms and algorithms. It can sometimes feel like a bit of a circus: overwhelming and a whole lot of hit and miss, if you don’t have a proper strategy…  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Caelan Huntress, a former acrobat turned internationally-renowned virtual speaker, website designer, copywriter, and sales strategist, about his journey from entrepreneur to author and how it changed his marketing business.  EPISODE LINKS Download a free chapter of the book https://marketingyourselfbook.com/freechapter Website: https://caelanhuntress.com/  CONNECT WITH CAELAN Instagram Twitter Facebook LinkedIn TikTok  CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://[email protected] Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

We can learn a great deal about writing by examining how others have structured their books. By being a student of those who’ve written popular, successful, or impactful books in your genre. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Key Person of Influence by Daniel Priestley and Mike Reid to help inform and inspire you to build a Book Blue for the book that’s going to change the trajectory of your business. EPISODE LINKS  Key Person of Influence on Amazon: https://amazon.com/dp/1781333831/ Key Person of Influence Book Blueprint Teardown 1-Pager: https://entrepreneurtoauthor.com/resources/ Dent Global: https://www.dent.global/accelerators/  CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://[email protected] Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Health care is moving toward a value-based model where metrics and incentives focus on patient outcomes rather than simply delivery of services. There’s much that service-based business owners can learn from this approach. In this episode of The Entrepreneur to Author Podcast, Scott speaks with Dr. Verena Voelter, a passionate doctor and the Founder and CEO of 5P Health Care Solutions, a boutique health care consulting firm, and the author of It Takes 5 to Tango: From Competition to Cooperation in Health Care about HER journey from clinician…to executive…to entrepreneur…to author and about why a value-based approach is better. GUEST BIO  Dr.  Verena Voelter is a double-board certified in Internist & Oncologist with 30 years at the forefront of health care. She has held key positions as an attending clinician researcher in the hospital setting and as an executive business leader in small & large biotech pharmaceutical companies (Celgene, Novartis). Her focus lies in cross-sector collaborations and catalyzing novel partnerships across the public and private health care sector. Today, she is the CEO & Founder of 5P Health Care Solutions AG, a consulting firm that supports leaders in the transformation towards a modern value-based health care system across its main actors: pharma-payers-policy-providers-patients. In addition, her experience is highly thought after by various business, management & medical schools in the US & Switzerland, where she serves as lecturer on topics of pharmaceutical strategy, health care negotiation, market commercialization and value-based health care at large. She has published her ample experience from the public & private sector in her book entitled: It Takes 5 to Tango – From Competition to Cooperation in Health Care. EPISODE LINKS https://5phealthcaresolutions.comhttps://tangoforfive.comhttps://youtube.com/channel/UCCpWov81ER06DfoMmOXNuRACONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://[email protected] Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

One of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to undertake. The same goes for building a Book Blueprint.

In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Work Less, Make More by James Schramko to help inform and inspire you to build a Book Blueprint for the book that’s going to change the trajectory of your business.

EPISODE LINKS

Work Less, Make More on Amazon: https://www.amazon.com/dp/0648206009/

Work Less, Make More Book Blueprint Teardown 1-Pager: https://entrepreneurtoauthor.com/resources/

James Schramko: https://www.jamesschramko.com

 

CONNECT WITH SCOTT

https://entrepreneurtoauthor.comhttps://[email protected] Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Readers are a funny lot. They like novelty, but they’re comforted by familiarity. As an author, it’s important that you share new ideas, innovative perspectives, and effective solutions in your book – that’s what will satisfy your readers. But almost as important, you need to package all this “new” in a familiar box. Whether or not you’re a conformist by nature, there are certain norms that published books follow. Norms that communicate quality and professionalism to the market. A big part of this begins with the structure of your manuscript, which in turn impacts the structure of the content in your book.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the anatomy of an expertise-based nonfiction book so you can plan your book with the end in mind and show up like a pro.EPISODE LINKS Anatomy of a Nonfiction Book Swipe File: https://entrepreneurtoauthor.com/nonfiction-book-outline/E2A podcast resources: https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT:https://entrepreneurtoauthor.comhttps://[email protected] on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Content repurposing…it’s the holy grail for any content producer: develop once, then re-use for a wide array of purposes.But does it work for writing a book? Can you repurpose your existing library of YouTube videos, podcast episodes or blog articles to get yourself across the manuscript finish line in record time?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the secret for podcast hosts, YouTubers, and bloggers to leverage the content they’ve already published and traverse the path from entrepreneur to author.CONNECT WITH SCOTT:https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Many 9-to-5’ers have a dream. A dream of quitting the rat-race…building their own empire…charting their own course. Is it a pipe dream? Of course not! In this episode ofThe Entrepreneur to Author Podcast, your host Scott MacMillan talks with creative marketer, business coach and passionate adventurer Kelsey Reidl about what you need to focus on out of the gate, and also about the role that books, podcasts, and all types of content play inbuilding your authority, whether your new to the game, or a long-time veteran.  GUEST BIO: Kelsey Reidl  With over 10 years of experience working in marketing roles for some of Canada’s top health food brands and now in her own marketing consultancy, Kelsey has been part of the massive evolution of the marketing industry. She has seen first-hand how businesses can find success using the innovative online strategies of today, while ensuring never to ignore the time-honoured principles that continue to prove their effectiveness in growing an audience and increasing revenue. Using creative strategies to connect with customers and to deliver an unparalleled experience, Kelsey is passionate about encouraging business owners to develop a stand-out marketing strategy that puts them in a league of their own. Kelsey lives in Ontario, Canada with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences (sleeping in the Sahara Desert and heli-skiing are her best memories!)  EPISODE LINKS  CONNECT WITH KELSEY: Download the 10 Small Business Marketing Tips: https://www.visionarymarketingcourse.com/10tips/  Browse Free Resources: https://www.kelseyreidl.com/freedownloads  Website: www.kelseyreidl.com Podcast: The Visionary Life Podcast  Facebook: Instagram (@kelseyreidl): instagram.com/kelseyreidl Twitter (@kelseyreidl): twitter.com/kelseyreidl CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://[email protected] on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Gone are the days of huge advances for extravagant book tours, private jets,billboards and TV spots and for most authors. Did they really ever exist?The truth of the matter is… book promotion and marketing falls largely on you,the author…regardless of whether you’re self-published, published traditionally,or through a hybrid or professional service publisher.Marketing your book is all about building, engaging, and activating an audienceof readers.In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Founder of Morgan James Publishing David Hancock aboutGuerilla Marketing for Writers while digging deep into insider tips for how toreach the RIGHT audience for you and your book.GUEST BIO: David HancockDavid Hancock is a Wall Street Journal, USA Today bestselling author andthe founder of Morgan James Publishing. NASDAQ cites David as one ofthe world’s most prestigious business leaders, and he is reported to be thefuture of publishing. As founder of Morgan James Publishing, he wasselected for Fast Company Magazine’s Fast 50 for his leadership, creativethinking, significant accomplishments, and his significant impact on theindustry over the last twenty years.  EPISODE LINKSDavid’s Book: GMarketingForWriters.comVisit Morgan James Publishing WebsiteGet a free copy of David's book Guerrilla Marketing for WritersConnect with David on Twitter or Instagram @davidhancockCONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://[email protected] on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com