Contrary to popular belief, sales is not just about selling. There's much more to it than meets the eye. In this episode, sales expert Brian Williams sheds light on what makes a truly successful sales pitch. He sits down with host Mitch Stephen and shares valuable tips to help you elevate and improve your approach to sales from here on out. Brian talks about the true essence of sales and some common mistakes that people, including himself, have made when entering a room and starting a pitch.

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