The Subconscious Code

Entrepreneurial Self-Mastery: Navigating Venture Validation and Negotiation with Guglielmo Reina


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How do you validate a business idea and negotiate with investors? Guglielmo Reina is an experienced early stage investor and the founder of Motor Heroes. From idea inception to investors negotiations, join us as we unravel the fascinating psychology behind every step along the founding journey in a well-established market. Explore how even the most rational and risk-averse founders can harness their intuition to transform an idea into a thriving, sustainable business.

00:00 Episode Teaser

00:00:31 Intro
00:02:22 The Founding Thought
00:05:23 From Thought to Founding Decision
00:07:24 Validating the Venturing Idea
00:10:32 Co-Founding is like a Love Story
00:13:31 The Choice of Investors
00:16:46 Reading the Other Side of the Table
00:19:01 When The Situation Doesn't Smell Right
00:20:13 Perfect 'On Paper'?
00:23:00 Catching Abnormalities
00:25:33 Digging Behind Motives
00:27:03 Guglielmo On Intuition
00:28:43 Manifesting Different Types of Intuition
00:30:55 Filtering Self-Narratives & Bias
00:35:23 Final 3s
00:39:21 Teaser Episode 3


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The Subconscious CodeBy Virginia Veber