how do Angelenos see themselves? How does the world see Los Angeles? CEO of Cultural Insights Agency, ThinkNow, joins the show to release their latest marketing research report and discuss why Los Angeles is the Nation’s coming attractions! Life and Business happens here first, and the City is about to step onto the world’s biggest stage where the brand opportunities are massive.
In this episode of Entrepreneurial Thinkers, Rob Ryan sits down with Mario X. Carrasco, co-founder of cultural insight agency ThinkNow, to discuss what makes Los Angeles such a powerful engine for innovation, culture, and economic growth. With the 2026 NBA All-Star Game, 2026 World Cup, 2027 Super Bowl, and 2028 Summer Olympics & Paralympics all on their way to Los Angeles, they explore how culture shapes consumer behavior, where real opportunities are emerging, and what Entrepreneurs and Big Brand Executives need to understand now to stay ahead in one of the world’s most dynamic cities.
DOWNLOAD THE ThinkNow L.A. REPORT HERE: https://la.thinknow.com/
Feel free to follow and engage with MARIO here:
- LinkedIn: https://www.linkedin.com/in/marioxcarrasco/
- Instagram: https://www.instagram.com/mxcarrasco/
- Threads: https://www.threads.net/@mxcarrasco
- Instagram Business: https://www.instagram.com/thinknowglobal
- Website: https://thinknow.com/
We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.
As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.
¡Cheers y gracias!,
Entrepreneurial Thinkers Team.
Chapters
00:00 Introduction to Entrepreneurial Thinkers and Mario Carrasco
05:16 The World in One City: Understanding the Report
08:14 Los Angeles: A Hub of Economic Opportunity
11:10 Cultural Insights: The Identity of Los Angeles
13:58 The Future of America: Multiculturalism in Los Angeles
17:06 Marketing Strategies for a Diverse Audience
20:08 Neighborhood Microcultures in Los Angeles
23:14 The Importance of Localized Marketing
26:09 Engaging with the Community: Lessons for Brands
29:08 The Role of Sports and Cultural Events in Identity
32:15 Conclusion: Embracing the Future of Los Angeles
38:10 The Power of Team Apparel and Generational Trends
41:20 Community Engagement Through Watch Parties
46:22 Leveraging Data for Brand Opportunities
49:39 Understanding ThinkNow's Role in Cultural Insights
54:06 The Importance of Long-Term Client Relationships
59:00 Applying Insights for Civic Engagement
01:03:48 Key Takeaways from the World in One City Report