Entrepreneur's Enigma: 20-Minute Entrepreneur & Founder Interviews

From hypnosis to carabiners... our guest today has written it all! Emily Aborn is a Small Business Copywriter and Podcast Host. An entrepreneur for over a decade, she’s collaborated with 1,000’s of individuals in over 124 industries as a copywriter.

Every client is her number one priority as she unlocks their distinct personality, creativity, and message. Her goal is to help YOUR ideal clients say “YES” before they even get on the Discovery Call.

For fun, she enjoys word games (are you surprised), reading, listening to podcasts, chasing squirrels with her dog, Finch, and hiking with her husband, Jason.

Links

Website: https://Emilyaborn.com
Instagram: https://instagram.com/emilyaborn
LinkedIn: https://Linkedin.com/in/EmilyAborn
Substack: https://substack.com/@emilyaborn

Key Moments

[05:37] Starting over with a new client

[08:34] Choosing to Focus on Copywriting

[11:17] Getting a new dog

[15:57] The podcast's laid-back approach

[18:41] Discussing AI features on Substack

Listener Survey: https://gmwd.us/ee-survey

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joe Eftihiou is the Founder of Claricast, a podcast production company that helps businesses launch and grow podcasts that support their business goals. He specializes in helping founders and marketers use podcasting to build authority, reach decision-makers, and support business growth. One of Claricast's clients recently landed a £30k deal through their podcast within a month of launching. Joe also hosts the Podcasting Amplified podcast and has built a YouTube audience of over 13,000 subscribers by sharing practical podcasting advice. Listeners will learn how to launch a high-quality podcast, avoid common podcasting mistakes, create a podcast that delivers real value, and use podcasting more strategically as a marketing channel.

Joe's Links

http://podcastingamplified.com/
https://www.linkedin.com/in/joe-eftihiou/

Important Moments

[06:30] Monetizing a small podcast

[07:57] Getting started with studios

[11:02] Juggling work and side projects

[13:29] Balancing work referrals and family time

[16:55] Focusing on active listening

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Geoff Livingston helps organizations cut through AI hype and build systems that actually work. As founder of Generative Buzz, he has guided Fortune 500 marketing departments, major trade associations, and government agencies through AI transformation, from strategy and workforce development to measurable adoption. His clients typically see 10 or more hours of weekly productivity gains within 30 days.

Geoff brings 30 years of technology, marketing, and crisis communications experience to this work, with clients including AT&T, Google, PayPal, Ford, and Verizon. He holds a master's degree from Georgetown University and is the author of Now Is Gone: Think Liquid to Navigate Never-ending Change and three social media books.

He lives in Alexandria, Virginia with his family of humans and fur babies, where he writes The Buzz on Substack, takes pics, runs trails, and practices Buddhism (not in that order).

Links

Find Geoff on Linkedin: https://www.linkedin.com/in/geoffliving/

His Company: https://generativebuzz.ai/

His Substack: https://buzzbylivingston.substack.com/

Buy His Latest Book: https://bookshop.org/p/books/now-is-gone-think-liquid-to-navigate-neverending-change-livingston/fab724135ff6b6c1?ean=9798995577522&bkshp-astro=t

His Podcast, AI Hope: https://open.spotify.com/show/033ysKUcHpyKqTyNPVR6vL

https://podcasts.apple.com/us/podcast/ai-hope/id1896926627

If you’re enjoying ⁠Entrepreneur’s Enigma⁠, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: ⁠https://gmwd.us/itunes⁠

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TrueFans: ⁠https://gmwd.us/truefans⁠

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  ⁠https://ko-fi.com/entrepreneursenigma⁠

Support me on ⁠TrueFans.fm⁠ → ⁠https://gmwd.us/truefans⁠.

Support The Show & Get Merch: ⁠https://shop.entrepreneursenigma.com⁠

Follow Seth Online:

Instagram: ⁠https://instagram.com/s3th.me⁠

LinkedIn: ⁠https://www.linkedin.com/in/sethmgoldstein/⁠

Seth On Mastodon: ⁠https://indieweb.social/@phillycodehound⁠

The Marketing Junto Newsletter: ⁠https://MarketingJunto.com

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today’s guest is Gaylen Wilson, a heart transplant survivor, 20-years-sober former alcoholic, relationship author, erectile dysfunction advocate, Certified Thriving Relationship Coach, and co-founder of The Monument Method Institute with his wife, Heather. His life has been shaped by repeated reinvention—from farm and career failures to alcoholism, sobriety, financial hardship, and rebuilding professionally.

In 2014, a virus left him in end-stage heart failure, forcing Gaylen and Heather to endure years of hospital stays, uncertainty, disability, financial pressure, and lost intimacy. On June 19, 2018, shortly after telling Heather he likely had only months to live, Gaylen received the call that a donor heart was available.

After his transplant, Gaylen devoted himself to helping others make the most of the years they are given. For more than five years, he supported approximately 60,000 men and partners in two major erectile dysfunction communities, witnessing how ED can affect mental health, identity, intimacy, and relationships.

Those experiences inspired The Monument Method, a relationship system focused on emotional safety, conflict repair, intimacy, accountability, and protecting the bond under pressure.

Gaylen and Heather are also developing MVP—Monument Validated Person—a relationship-readiness dating platform designed to help people prepare for healthier relationships. His mission is to help people build relationships strong enough that no one has to face life alone.

Links

https://www.monumentmethodinstitute.com/

Monument Hearts Trailer on TikTok

https://www.tiktok.com/t/ZP8GmXFnX/

Monument Method Trailer on TikTok

https://www.tiktok.com/t/ZP8GmATNK/

ED Trilogy on TikTok

https://www.tiktok.com/t/ZP8GWBKDj/

Timestamps

[00:00] - Intro to Gaylen Wilson’s extraordinary reinvention story

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma

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Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Note: This episode is a longer one. But well worth a listen.

Stephan Bajaio believes that success takes time and effort, and he emphasizes this lesson through what he calls the "four Ps."

Drawing on his experience, Stephan shares practical advice with business owners: when evaluating a web page, especially a services page, he encourages them to look beyond surface-level details.

He questions whether important points about a service are truly given the attention they deserve, suggesting that if something merits a bullet point, it likely deserves a full paragraph to provide essential context and value.

Through this approach, Stephan helps businesses move from shallow descriptions to a more meaningful, engaging presentation of their work, ensuring their key offerings are conveyed with clarity and depth.

Stephan Bajaio is a CEO, Co-Founder, and CMO with 20+ years in SEO and digital marketing. He's helped brands like FedEx, Comcast, and Siemens win in search. Stephan co-founded VibeLogic to help businesses navigate the collision of AI and organic search. He helps marketers stop chasing algorithms and start building strategies that actually last.

Links

https://www.vibelogic.com/

https://www.stephanbajaio.com

https://www.linkedin.com/in/stephanbajaio/

Start of interview: [01:40]

Other Key Moments

[04:07] Early interest in computers

[07:33] Importance of Detailed Descriptions

[11:53] Decision fatigue and modern anxiety

[15:03] Building trust through valuable insights

[19:04] Addressing therapy stigma

[21:34] Balancing work and family time

[26:33] Sharing Entrepreneurial Challenges

[29:07] Hands-off management strategy

[30:23] Finding passionate team members

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adrienne Wilkerson is the co-founder and CEO of Beacon Media + Marketing, a national digital marketing agency specializing in mental and behavioral health organizations.

She started her first business in 2001, is an Inc. 5000 winner for three consecutive years, a published author, and the host of The Beacon Way podcast.

Adrienne helps founders and leaders stop second-guessing their marketing and start showing up in a way that actually reflects the mission they built their business around, because when the connection is right, the growth follows.

Links

https://www.beaconmm.com/the-beacon-way/

https://open.spotify.com/show/3BDBxY9jDasCTJtRkX7EJ2

https://podcasts.apple.com/us/podcast/the-beacon-way/id1593107821

https://www.youtube.com/@BeaconWayPodcast

Her book: https://a.co/d/fBo6sBg

Her Author Page: https://www.amazon.com/author/adrienne.wilkerson

https://www.linkedin.com/in/adriennewilkerson/

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lindsay Rios is a Fractional CRO & owner of GTM Done Right, helping B2B companies turn accidental growth into intentional growth. Many of the businesses she works with have built revenue growth through referrals, word of mouth and organic inbound. But eventually those channels stop producing the same results, growth becomes less predictable, and leadership realizes they need a more intentional go-to-market strategy.

This is where Lindsay comes in to identify the real causes of stalled growth, whether it's a misaligned ICP, a disconnected revenue strategy or what she famously calls a "poopy pipeline."

Lindsay also partners alongside Mandy McEwen, where they help business with their revenue growth by integrating social selling into their GTM strategy.

Links

https://www.lindsayrios.com

https://yourfuturebiz.com

https://nextwave.golumi.io

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:
https://www.skool.com/podcasting

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kira Hartley Klinger is an entrepreneur, bestselling author, and e-commerce expert who has built a successful career turning overlooked treasures into valuable finds. Since launching her first online shop in 2003, she has become a top-rated Etsy seller with more than 17,000 sales and a devoted following in vintage textiles.

Her bestselling Fabric Wars book series shares the remarkable stories behind the rare fabrics she discovers, earning recognition in the antique and collectible textiles category. Her unique approach has also led to a reality TV development deal, speaking engagements at quilting guilds across the Midwest, and appearances on numerous podcasts.

When she's not treasure hunting, Kira enjoys life on her hobby farm with her husband, renovating their historic farmhouse, spending time with their eight grandchildren, and inspiring others through her passion for history, entrepreneurship, and finding value where others see none.

Links

https://www.etsy.com/shop/DodOddity

https://www.linkedin.com/in/kira-hartley-klinger-319a68a5/

https://www.instagram.com/dododdity/

https://www.facebook.com/profile.php?id=61553488285041

https://www.ebay.com/str/monnerscloset

https://a.co/d/0fJlEdDH

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:
https://www.skool.com/podcasting

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Larry Kesslin is an author who explores the difference between happiness and joy in his life and work. He describes happiness as a response to circumstances, but sees joy as something deeper—a profound knowing of what, who, and why you are. Through his writing and personal philosophy, Larry emphasizes that true joy comes from inner understanding and self-awareness, rather than external validation or fleeting emotions.

He recently published his fourth book, The Joy Molecule, which includes 8 stories of amazing humans that have taught him 5 key lessons to finding his joy.

After a decades-long entrepreneurial journey, including a life-changing trip to Africa, Larry now helps high achievers redefine success, reconnect with who they truly are, and create lives filled with meaning, connection, and joy.

Through his frameworks around identity, purpose, and conscious connection, Larry guides people to shift from “what they do” to “why they’re here.” He brings deep wisdom, powerful stories, and a grounded, human approach to transformation.

Links

https://5-dots.com/assessment-1

https://www.linkedin.com/in/larrykesslin

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:
https://www.skool.com/podcasting

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marlen Kakkori is the creator of The Podcast Interview Leverage Method™ and founder of The Podcast Conversion Lab. She helps entrepreneurs turn podcast interviews into partnerships, referrals, and clients by leveraging conversations long after the episode is published. Originally from Europe and now based in Mexico, she works with experts, authors, coaches, and consultants looking to generate real business results from podcast guesting.

Links

https://www.skool.com/the-podcast-conversion-lab-1632

https://www.linkedin.com/in/marlenkakkori

Check out her chapter in the book: https://todaysinspiredleader.com/

If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.

iTunes: https://gmwd.us/itunes

Podchaser: https://gmwd.us/podchaser

TrueFans: https://gmwd.us/truefans

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma

Support me on TrueFans.fm → https://gmwd.us/truefans.

Support The Show & Get Merch: https://shop.entrepreneursenigma.com

Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:
https://www.skool.com/podcasting

Follow Seth Online:

Instagram: https://instagram.com/s3th.me

LinkedIn: https://www.linkedin.com/in/sethmgoldstein/

Seth On Mastodon: https://indieweb.social/@phillycodehound

The Marketing Junto Newsletter: https://MarketingJunto.com

Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma

Host/Producer/Booker: Seth Goldstein of Goldstein Media LLC
Podcast Network: Marketing Podcast Network

AI Disclosure: The only thing that is AI generated is the intro voice guy and any long transcripts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.