In this episode of Entrepreneur's Enigma, host Seth Goldstein sits down with Heather Lawver, founder and CEO of CEMO. Heather shares her journey from starting her 1st community organization at age 7, to creating successful international human rights campaigns at 16, before delving into entrepreneurship. CEMO, an automated branding, marketing, and pitching startup, aims to help underrepresented founders raise funding and generate sales quickly. Throughout the conversation, Heather details the inspiration behind CEMO, her experiences as an entrepreneur, and the challenges of fundraising. Tune in as she shares insights into the world of entrepreneurship and building a cutting-edge startup.

Key Moments

[03:34] Customized quiz informs branding and market strategy.

[09:03] Wealthy woman supports entrepreneurship, mentor for startups.

[10:09] Bored, turned idea into successful company.

[13:55] Got into Techstars, secured seed money, met developer.

[16:39] Investors expect series A level traction.

Find Heather Online

https://www.ceemo.ai

https://www.ceemo.ai/beta

https://www.linkedin.com/in/heatherlawver/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

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Merit Kahn, CSP, is a highly sought-after keynote speaker and CEO of SELLect Sales Development, specializing in consultative sales and emotional intelligence. As the author of two books, 'Myth Shift: Challenging The Truths That Sabotage Success' and 'Are You Open To: Four Words That Transform Everything,' Merit is a respected thought leader in the sales industry.

She is also the co-host of The Smarter Sales Show podcast and a Certified Emotional Intelligence Coach, helping individuals and teams develop stronger relationships and communication skills. With the highest designation in The National Speakers Association as a Certified Speaking Professional, held by less than 12% of professional speakers worldwide, Merit is known for delivering engaging and impactful keynotes at conferences and sales kickoffs.

In addition to her speaking engagements, Merit consults with sales-driven companies to get and grow new business, and provides virtual and on-site training programs for entrepreneurs and sales teams. When she's not sharing her expertise, Merit is a stand-up comedian who wrote and produced a one-woman inspiring comedy show, a Peloton addict, and a former Gerber baby model.

Key Moments

[03:18] Started sales pro training, expanded to speaking.

[09:16] Adapting entrepreneurial mindset during pandemic challenges.

[11:26] Family history of entrepreneurial sales professionals.

[14:03] Great show! Review us in podcast directory.

Find Merit Online

https://meritkahn.com/

https://meritkahn.com/podcast

https://www.sellectsales.com/

https://www.linkedin.com/in/meritkahn/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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For episode 200, I decided to celebrate by having my good friend Melissa on the show to have more of a discussion than an interview.

We talked for more than 20 minutes about how men balance family and entrepreneurship.

So many times, people ask women how they do it, we flipped the script.

Also at the time of recording, I had laryngitis so I sound like a frog trying to imitate Barry White. So bear with me and my voice.

Melissa is the founder and chief wordsmith of Oxford & Em a content writing outfit that is top notch and amazing.

Key Moments

[00:00] Episode 200: discussing fatherhood and entrepreneurship.

[05:50] Fascinating perspective on marketing and writing.

[09:43] First call reveals clients' true nature.

[10:25] How do you manage different roles effectively?

[14:54] Busy schedule includes cooking, kid's activities.

[17:58] Curious about favorite and least favorite web design?

[22:24] Preparing for writing with morning walks and reflection.

[23:35] Struggling to share without feeling awkward.

Find Melissa Online

https://oxfordandem.com/

https://www.linkedin.com/in/melissa-garretson/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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Art has always played a major role in Caitlin Penny's life. Growing up, everything she did involved some form of artistic ability or activity. Caitlin, a graphic designer since 2010, founded her own business, Copper Theory Creative, in 2016. At the age of 24, she was thrilled to realize her dream of being her own boss, a goal she believed was worth fighting for.

Copper Theory Creative has grown into a full-service branding and design agency, servicing over 100 businesses since its inception in 2016. The agency positions itself as a partner in business, helping clients amplify their brands professionally to reflect their business visions. They take a personal approach in their process, eager to understand their clients and the motivations behind their businesses. Copper Theory assists established entrepreneurs in elevating their businesses by refining, refreshing, and revamping their brands in the digital marketplace.

As a female business owner, Caitlin has been fortunate to encounter many inspiring mentors who encouraged her to persevere. Even as her company expands, she remembers the small business owners, clients, and supporters who have believed in her from the start. Copper Theory's mission is to make brands visible in the best way possible, enabling clients to change the world in their unique ways.

Caitlin's achievements include receiving the Young Professional of the Year award from NAWBO and being featured in Shout Out Arizona, CanvasRebel, and United Colors of Design magazine. She was also appointed as the newest Arts Commissioner for the City of Chandler and has been nominated for the Chandler Chamber of Commerce Small Business of the Year award. Outside of her professional life, Caitlin enjoys spending time with her Pitbull, Herbie, watching Harry Potter, or listening to true crime podcasts.

Key Moments

[04:38] Love the brand expertise and comprehensive services.

[07:28] Teaching personal branding to attract ideal clients.

[11:06] Outsource tasks and focus on what you love.

[14:07] Chose Copper for branding due to location.

[16:22] Making ugly things cute and functional manually.

Find Caitlin Online

http://coppertheorycreative.com/

https://www.facebook.com/CopperTheoryCreative

https://www.linkedin.com/in/caitlinpenny/CopperTheoryCreative/

https://twitter.com/coppertheorycr8

https://www.instagram.com/coppertheorycreative/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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Veronica Stubbs is an author, baker, and founder of The Scone Goddess. She grew up in the tiny town of Phelps, NY, an area of the Finger Lakes best known for farms and wine. She now lives in Midcoast Maine with her husband Jason, three children; Andy, Riah and Izzi and their pets.

Having moved to Maine after 20+ years in Vermont, Veronica started The Scone Goddess as a way to meet the people in her community. She baked out of her home kitchen one day a week for the local farmer's market and saw instant success; selling out each Saturday.

The pandemic forced her to pivot. Still working from her licensed home kitchen , Veronica started creating premium scone mixes and selling them across the United States via her website. She credits her customers with spreading the word to their friends and family and helping her business thrive. She and her daughters mixed and bagged 50-100 of The Scone Goddess Premium Scone Mixes by hand each day until the first piece of equipment was purchased in 2021.

The bagging machine allowed them to make more mix. In turn, they could advertise and reach more people. By the end of 2021, a brick and mortar had been built and they were selling out of fresh baked scones daily while making 400-600 mixes a day with the help of 1 part time employee. 2023 saw the addition of the manufacturing space, moving it out of Veronica's home altogether, and a larger shipping and receiving area. A large commercial mixer was purchased and pallets of ingredients are received to make thousands of mixes each week.

Now, all three children work at The Scone Goddess helping to manage the growth of the business and the relationships developed with a community that now spans the US. The Scone Goddess Company is deeply committed to quality, service and helping others. The company has opened their wholesale channel to the entire US and is poised to go nationwide.

At the end of the day, the move to Maine was about Balance, Family and Community. As a Family First Company, The Scone Goddess has been a source of pride for Veronica who enjoys working with her family and providing balance for her employees. "We Bake Memories Here!"

Key Moments

[05:31] Opened bed and breakfast, loving cooking, amazing view.

[08:43] Love, touch, and technique make perfect scones.

[10:37] Makeup artist with diverse experience shares advice.

[13:32] Starting home kitchen, rapidly expanding, 16 years.

[16:16] Seeking community connection and positive impact.

Find Veronica Online

https://thesconegoddess.com

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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Dai Manuel is a seasoned entrepreneur and business leader with extensive experience in executive roles. As a co-founder, COO, and CMO of a successful omnichannel retail organization that generated over $10 million annually, Dai has played an instrumental role in building and scaling a thriving business.

Throughout his entrepreneurial journey, Dai has developed a reputation as a strategic thinker with a keen eye for identifying market opportunities and creating innovative solutions to complex challenges. His leadership and vision have been instrumental in guiding his team through periods of rapid growth and change.

In addition to his success as an entrepreneur, Dai is a sought-after business advisor and mentor. He is passionate about helping other entrepreneurs and business leaders navigate the challenges of scaling a business. He has shared his insights and expertise through numerous speaking engagements, workshops, and mentorship programs.

Dai's experience as a COO and CMO, entrepreneurial mindset, and strategic vision make him a valuable asset to any organization. His track record of success speaks for itself, and his commitment to excellence and innovation makes him a force to be reckoned with in the business world.

Key Moments

[05:54] Provinces bought and rebranded, focused on marketing.

[07:38] Thirst for learning, mentor, professional growth journey.

[11:45] Realized personal and professional lives colliding at 32.

[14:35] Influential videos, changed perspective, expanded potential market.

[17:55] Challenges in mental health due to COVID.

[19:23] Embracing feelings, cautious of relying on positivity.

Find Dai Online

DaiManuel.com

facebook.com/daimanuel

twitter.com/daimanuel

instagram.com/daimanuel

linkedin.com/in/daimanuel/

tiktok.com/daimanuel

youtube.com/@DaiManuelOfficial

pinterest.com/daimanuel

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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In this episode of Entrepreneur's Enigma, host Seth interviews marketing legend Bryan Kramer. Bryan, known for coining the phrase H2H (Human to Human), shares his transition from the corporate world to entrepreneurship and the importance of developing a clear vision in leadership.

They discuss Bryan's TED talk, his move to Portugal, and his personal journey of overcoming burnout. Bryan emphasizes the value of doing the next right thing and discusses his preferred social media channels, such as Instagram for storytelling and LinkedIn for business engagement. This conversation provides insights into the power of relationships and the impact of personal growth on entrepreneurship.

Key Moments

[04:17] HGH: History, growth, and personal success story.

[06:57] Intense work, TED coach, entertainment background, rigorous.

[10:18] Career focused on digital transformation in agencies.

[13:35] Passionate about creating relationships and collaborations.

[18:09] Prefers Instagram for photography, Facebook for personal.

Find Bryan Online

https://bryankramer.com

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with strategies that grow your authority so that they can scale their impact.

A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.

Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.

Beate is the author of the #1 International Award-Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”

Key Moments

[04:49] Stock photography business born from industry setbacks.

[06:45] Stolen business plan leads to $1,000,000 deal.

[10:18] Success requires commitment, hard work, and study.

[13:44] Successful entrepreneurs are driven by helping others.

[18:02] Acknowledge mistakes, get outside perspectives for success.

[20:07] Check out Business Growth Architect Show podcast.

Find Beate Online

Instagram: https://www.instagram.com/beatechelette/?hl=en

Facebook: https://www.facebook.com/beate.chelette

Linkedin: https://www.linkedin.com/in/beatechelette

Twitter: https://twitter.com/BeateChelette

Website: https://beatechelette.com/

Podcast: https://BusinessGrowthArchitectShow.com

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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Kim Coleman is co-founder of Stranger Studios, a creative team of 15 people that build open source technology and produce digital content to help people get paid. Our flagship product, Paid Memberships Pro, is used by over 90,000 WordPress sites to manage their members, protect premium content, and charge recurring subscriptions. Kim's experience in product development and digital marketing refined a deep understanding of the stages in a business life cycle, from the seed of an idea to maturity and commercialization of the technology. She applies this knowledge by helping other entrepreneurs focus on the right problems at the right time.

Key Moments

[06:19] Balancing work and home life flexibly.

[07:04] Flexible work allows chores and personal time.

[10:41] Desire to travel, but tied to computer.

[14:57] Passionate commitment to open source over profit.

[17:07] Positive feedback on a free plug-in for channels.

Find Kim Online

https://www.paidmembershipspro.com

https://sitewidesales.com

https://www.strangerstudios.com

https://twitter.com/colemank83

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

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Dr. Angela Mulrooney, aka “The Arsonist”, is a global speaker, best-selling author, personal branding expert on LinkedIn, and serial entrepreneur. She is the master at empowering highly accomplished professionals to burn away what has held them back from pivoting successfully to profitable entrepreneurship through their personal brand on Linkedin.

Over the past 15 years she’s built 4 successful companies:

- A referral-based dental clinic at 28.

- A professional dance company at 33.

- A business coaching company for dentists at 36.

- A social media agency at 38 that morphed into what she does now…

Taking professionals through her 90 day Pivot Accelerators where they follow her profitable entrepreneurship blueprint, empowering them to:

- pivot to successful & profitable entrepreneurship

- leverage their experience & expertise

- build online masterminds

- do work they love, with clients they love

- replace and scale their current income

- work from anywhere in the world.

Key Moments

[04:06] Finding purpose in turbulent practice ownership journey.

[08:52] Embracing change and focusing on true passion.

[11:55] Trusting intuition leads to business success and happiness.

[14:01] Business ignores bad stuff but still successful.

Find Angela Online

https://unleashinginfluence.com/

https://www.linkedin.com/in/angelamulrooney/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth On Mastodon: https://s3th.me/@pch

Seth's Marketing Junto Newsletter: https://MarketingJunto.com

Learn more about your ad choices. Visit megaphone.fm/adchoices