Ashton Rodenhiser is an internationally acclaimed graphic recorder renowned for her sketchnoting and graphic facilitation expertise. Since 2013, she has been capturing keynotes, meetings, and seminars through visually engaging illustrations. Hailing from Canada, Ashton has collaborated with prestigious organizations such as Microsoft, Amazon, Michelin and various national and international associations.

The pivotal moment that altered Ashton's trajectory occurred in 2013 during a workshop on graphic facilitation. Inspired by the transformative techniques she was learning, she decided to pull from her passion as a creative and the skills she had developed as facilitator to launch her business, Mind’s Eye Creative. Since then she’s been on a mission to showcase and teach others the power of visual communication and visual thinking.

Recognizing the profound impact of sketchnoting as a tool for thinking and learning, Ashton firmly believes in its power to help others engage creatively while deepening their understanding. It’s her passion to help individuals express their ideas in imaginative and compelling ways.

Key Moments

[00:04:59] Ashton had entrepreneurial tendencies growing up and decided to start a business in graphic recording/facilitating after attending a conference. They were motivated to succeed and took initiative by sending thousands of emails.

[00:06:40] Flexibility, time off, vacation, kids, studio, money control, hustler, pandemic resilience.

[00:10:29] Ashton struggles with busy and quiet seasons, finding it difficult to balance work and follow up. They are trying to diversify their income streams and adapt to the online conference trend.

[00:15:53] The importance of creativity and art in connecting with oneself and others, despite past experiences of creative suppression.

[00:18:32] Promotes sketchnoting, offers free resources, and can be found on social media.

Find Ashton Online

http://www.mindseyecreative.ca/

http://www.sketchnote.school

https://twitter.com/MindsEyeCCF

https://www.linkedin.com/in/ashtonrodenhiser/

https://www.instagram.com/ashtonmindseye/

https://www.facebook.com/MindsEyeCreativeCF

https://www.youtube.com/c/MindsEyeCreativeConsulting

https://www.pinterest.com/SketchnoteSchool

https://www.tiktok.com/@mindseyecreative

$5 off ebook - Beginner's Guide to Sketchnoting (making it only $9 USD) coupon code: enigma

https://sketchnote.school/book

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On this episode of Entrepreneur's Enigma, host Seth Goldstein interviews Benjamin Friedman, founder of Build, Scale, Grow and author of the book "Scale." Benjamin shares his entrepreneurial journey, discussing his five exits over the last two decades. He emphasizes the importance of hard work and the misconception of overnight success. Seth dives into Benjamin's experience writing his book, mentioning the challenges of editing and maintaining consistency. The podcast explores the ups and downs of entrepreneurship, focusing on learning from adversity. Seth and Benjamin discuss the importance of a growth mindset and turning challenges into opportunities. They also delve into the paradoxes of freedom, control, and decision-making in the entrepreneurial world. Additionally, Benjamin shares his experience working with startups and his current fractional basis approach to adding value to multiple clients. Tune in to this episode to gain insights and inspiration from Benjamin Friedman's entrepreneurial journey on Entrepreneur's Enigma.

Key Moments

[00:02:45] Entrepreneurship is always stimulating, no dull moments.

[00:05:47] Year one: solving my own problems, wrestling. Organizing for a book. Improve writing with editors.

[00:09:23] Growth mindset, learn from challenges, seize opportunities.

[00:10:38] Two decades of work and perseverance.

Find Benjamin Online

https://www.webuildscalegrow.com/

https://www.linkedin.com/in/benjaminbfriedman/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 500 Company. After her twins were born prematurely, Mara made the difficult decision to leave the corporate world to focus on her family.

She never stopped thinking about what was next. Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand, Inspiro Tequila.

Key Moments

[00:04:19] Switched from law to real estate corporate, practiced at big firm in Chicago, no women partners, chose corporate strategy at McDonald's.

[00:09:18] Started tequila company with no additives, targeting overlooked female consumers, driven by love for tequila.

[00:13:49] Entrepreneurship brings excitement, hard work, and fulfillment.

[00:17:24] Maintain perspective, prioritize what truly matters.

Find Mara Online

https://inspirotequila.com

https://www.instagram.com/inspirotequila/

https://www.linkedin.com/in/mara-smith-9109031a1/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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Gordon Glenister is a global expert on influencer marketing having set up the UK association arm of the Branded Content Marketing Association influence division. He is also an award-winning author with Influencer marketing strategy and hosts the Influence the Global podcast. Gordon is a regular on the speaker circuit and often hosts panel discussions around influencer marketing and community building. Gordon also writes for the London Evening Standard. He is also a member of the Marketing Podcast network. he is a father to 3 boys and lives in the UK just outside the university capital of Cambridge Little known fact, he is also a qualified tree surgeon.

Key Moments

[00:05:00] First book success reveals self-doubt struggles.

[00:06:56] Quick break, back to show, love it.

[00:11:26] Making a difference, inspiring, collaborating, connecting, variety.

[00:14:08] Cash flow problems, fluctuating investments, reviewing success, hiring good people, appreciating hard work, questioning affordable charges.

[00:17:40] Entrepreneurial upbringing, inspired by gardening, making people happy.

Find Gordon Online:

https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/

https://www.instagram.com/gordon.glenister/

https://twitter.com/GordonGlenister

https://gordonglenister.com/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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Taylor May has been recognized as a top producer in the physical security industry the last 10 years. He was recently recognized as an IFSEC Global Security Influencer for 2022 and is someone who has been known for cultivating and sustaining relationships throughout his professional career, specifically with End Users. Taylor enjoys highlighting the industry's top professionals on relevant topics for today's security needs as well as exemplifying his core value by putting "People before Product".

He holds a B.S. Degree in Business Administration from Oklahoma State University and was a Former Defensive End of the 2011 Big 12 Championship Football Team. Taylor also holds a Masters Degree in Business Administration (MBA) from the University of Dallas.

Key Moments

[00:00:30] Entrepreneur Taylor makes time for side hustle.

[00:04:00] Ten years in industry, focused on surveillance technology.

[00:09:00] Graduated from garage to office, podcast revenue. VIP Connect app possibility for full-time. Passion for side hustle turned gig.

[00:12:29] Passion for connecting people, building community.

[00:14:53] Authenticity and accountability key to success.

Find Taylor Online

https://www.linkedin.com/in/taylor-may-mba-55b40a84/

https://www.securityvipenterprises.com/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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Rand Fishkin is the cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.

Great Moments

05:07 - Mindset of success: More than just numbers

06:36 - Evolution of an agency: From design to SEO

07:39 - The value of imperfect tools in entrepreneurship

09:17 - Blogging success and transition to writing a book

11:26 - Unannounced ventures and being an entrepreneur

12:12 - Shifting focus: From demos to videos for product understanding

15:21 - Building a supportive community and overcoming fears

16:37 - Success and unique approach of SparkToro's Office Hours

Find Rand Online

https://sparktoro.com

https://www.linkedin.com/in/randfishkin/

https://mastodon.social/@randfish

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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In this episode of Entrepreneur's Enigma, Seth interviews David Van Beekam, an entrepreneur who founded Tweva TV. Tweva TV is a local TV channel tailored to small businesses who can't afford traditional TV advertising.

The episode discusses the birth of Tweva TV, the reason behind its creation, and how it evolved into a local TV channel. David shares some insights on how their team marketed Tweva TV, including creating a module for social media posting to target small businesses.

David also emphasizes the importance of carrying optimism for the future, while acknowledging the need to be grounded in reality and seek advice to accelerate progress.

Later in the episode, David talks about the fears that entrepreneurs face and how that motivates him to build something big on his own.

Finally, the episode touches on David's fascination with audio equipment and his love for creating things that imitates a little radio station.

Key Moments:

[00:02:14] Tweva: local TV for small businesses.

[00:04:19] Connecting small business people through restaurants.

[00:06:22] Social media platform for influencers and businesses.

[00:11:26] The Garage Treasures: An Electrical Contractor Father and David's Connection To Research And Development

[00:13:49] Connect Tweva.com for small biz tutorials.

Find David Online

https://tweva.com/

https://www.linkedin.com/in/david-van-beekum/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me

Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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Isabelle Kent is the CEO of Philly Startup Leaders, a 501(c)3 nonprofit connecting, convening, and navigating the largest early-stage startup community in the region. She's an avid believer that innovation can be a tool for self-determination and economic development, while building critical solutions for a whole world of challenges.

In addition to coaching founders, leading accelerators, and organizing networking & educational events, she serves on the Rowan University's Rohrer School of Innovation & Entrepreneurship's Entrepreneurial Advisory Committee, is a former Co-chair and now Leadership Council member of Philly Global Identity Partnership, and recently participated in the State Department's Young Transatlantic Innovation Leaders Initiative (YTILI), fostering innovation trade relations in Tartu, Estonia.

Prior to PSL, Isabelle started a growth strategy consulting company working with early-stage Canadian startups expanding to the US market, worked on a startup helping transitioning talent explore new career paths based on soft-skills and intrinsic motivators, oversaw over 100 communications clients in the Philly region for Cision PRNewswire, and worked on the White House Tech Hire Initiative and building a startup practice during her time at Randstad Technologies. Originally from Crimea Ukraine, she's a frequent traveler having visited over 40 countries. When she's not on the road, you'll find her cooking and gardening, with her cats and Elkhound nearby.

Key Moments:

Find Isabelle Online:

https://www.linkedin.com/in/isabellekent/

https://phillystartupleaders.org/

https://connect.phillystartupleaders.org/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

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Seth Goldstein | LinkedIn: LinkaedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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Born and raised in Enid, Oklahoma, Caleb brings a personalized approach to each and every client of his. With a degree from the University of Central Oklahoma in Marketing and a M.B.A from West Texas A&M University, he finds innovative ways to reach new target customers and expand your business no matter where you start.

Combining strategy with implementation, he focuses on building long-term customers through data-driven decision-making. With experience working with both small and large companies, he has the experience to help businesses create strategic marketing plans that focus specifically on each business’s strengths, not just a one size fits all/template-based strategy.

Key Topics

[00:03:03] Careful speech, marketing degree, consumer behavior research, product development, hidden aspects of marketing.

[00:04:51] Started as profitable freelancer, realized undercharging, discovered market niche for marketing consulting, transitioned to full-time with spouse's support.

[00:08:10] Flexibility and freedom to prioritize family, avoiding the grind and financial challenges of starting a business.

[00:13:02] Success is not overnight, but the result of years of hard work and adjustments.

Find Caleb Online

https://www.linkedin.com/in/caleb-roche/

https://goclubcreative.com/

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

Follow Seth Online:

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Seth Goldstein | LinkedIn: LinkaedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

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Casey Cavaliere, an American record producer, mixing engineer, and artist coach, draws from over two decades of industry experience with his band, The Wonder Years, to guide emerging artists. His creative philosophy, underpinned by trust, authenticity, and experimentation, aids musicians in refining their voice and expanding their careers. With a deep understanding of the deeply personal process of song creation, Casey focuses on understanding the inspiration and artistic vision of every song, working to amplify its key elements. As an artist coach, he prioritizes care, kindness, and honesty, approaching each artist's career uniquely to unlock new creative paths.

Acknowledging that the process of becoming a "complete artist" is an ongoing journey, Casey fosters open communication, sets realistic goals, and encourages the pursuit of impactful small ideas to lead artists towards a future where their authentic work remains influential long after its release.

Key Moments

[00:01:31] Thriving Atlanta entertainment scene impresses with diversity.

[00:05:48] Band proudly represents their hometown in songs.

[00:08:24] Evolution of creativity and personal growth.

[00:10:38] Answering to others while being authentic. Shifting music industry empowers independent artists. Constant self-improvement and finding fulfillment. Leadership roles and mentoring artists. Learning about the industry and effective communication. Recognizing personal journey and authenticity.

[00:17:09] Band never takes success for granted; insecurities remain.

[00:21:33] Pandemic revealed vulnerable and authentic side.

[00:24:37] Empathy opens doors for understanding and growth.

[00:29:26] Italian heritage influences my identity and unknown origins. Also, check out my podcast on Instagram.

Find Casey Online

https://www.caseycavaliere.com/

https://www.instagram.com/case_rock/

https://linktr.ee/Caserock

https://loneliestplaceonearth.com/pages/the-wonder-years

https://en.wikipedia.org/wiki/The_Wonder_Years_(band)

See how many Philly references you can find in this song: Paris of Nowhere -- https://open.spotify.com/track/22oWI0NdWAkmAneulKdzVs?si=ff96eb052aca4c78

If you’re enjoying Entrepreneur’s Enigma, please give us a review on the podcast directory of your choice. We’re on all of them and these reviews really help others find the show.

GoodPods: https://gmwd.us/goodpods

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Podchaser: https://gmwd.us/podchaser

Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee

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Seth Goldstein | LinkedIn: LinkaedIn.com/in/sethmgoldstein

Seth on Mastodon: https://s3th.me/@seth

MarketingJunto.com

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