Entrepreneurship 101

Entrepreneurship 101

By Daniel Lucas/ Michael T. BrownBusinessEntrepreneurship
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Entrepreneurship 101 episodes

  • Entrepreneurship 101 in its first season, features Mark Newsome talking about specializes in helping small to mid size business owners and service providers uncover and monetize.

    Mark Newsome

    Lead generation specialist, Non traditional referral generation strategist

    As a featured guest on your show. Your audience will discover how to systematically create long term repeat customers.

    Even on a shoestring budget. And how to consistently out promote their big buck major competitors. For a fraction of the traditional upfront out of pocket cost.

    Plus consistently generate a ton of on and offline buzz All without major corporate backing!



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    31 min
  • Entrepreneurship 101 in its first season, features Lauren Cockerell talking about being the founder and president of Kwedar & Co.

    Lauren Cockerell

    Public Relations and Marketing Expert for Growing Organizations

    Lauren Kwedar Cockerell is the founder and president of Kwedar & Co., a boutique strategic communications firm that helps business owners grow with clarity, confidence, and integrity. Her team provides both the thinking and doing behind thoughtful PR and marketing so clients can focus on building meaningful businesses without losing themselves in the process.

    At Kwedar & Co., Lauren works with values-driven entrepreneurs across industries like insurance, real estate, and manufacturing to uncover the stories that build trust, reputation, and long-term relevance.

    Beyond the firm, Lauren is a member of the Fort Worth Chamber board of directors, the immediate past board chair of the Foundation for the Young Women’s Leadership Academy of Fort Worth, and an EO Fort Worth Accelerator participant.


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    23 min
  • Entrepreneurship 101 in its first season, features Carol Clegg talking about small being s business coach specializing in accountability, mindset and marketing, partnering with midlife women.

    Carol Clegg

    When was the last time you held space for YOU? Business Coach Simple strategies for clarity and more ease and flow

    Carol Clegg is an accountability and mental fitness coach who supports people navigating change — in life and business — and wanting to move forward in a way that feels more like themselves.

    Her work blends gentle accountability with mindset and mental fitness tools, helping clients move from feeling scattered or stuck into clarity, consistency, and steady, meaningful progress.

    With a background in marketing and as the founder of Classic Exec Marketing, Carol brings a practical, real-world perspective to her coaching, grounded in both experience and a deep understanding of what it takes to keep trying and showing up.

    Her approach has been shaped not only by her professional journey, but also by her personal experiences of loss, reinvention, and learning to trust life in a new way. This brings a calm, compassionate depth to the way she supports her clients.

    Carol is passionate about helping people create sustainable ways of working and living — where success is defined not just by achievement, but by alignment, balance, and self-trust.

    Originally from South Africa and now based in the USA, she works with clients around the world and hosts the podcast Connect Inspire Create, where she explores thoughtful conversations about life, growth, and what it means to move forward with intention.



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    25 min
  • Entrepreneurship 101 in its first season features Christopher Swing talking about being the Seasoned Executive Driving Innovation Across Logistics, Banking, Healthcare, and Private Equity

    Christopher Swing

    Christopher Swing: Seasoned Executive Driving Innovation Across Logistics, Banking, Healthcare, and Private Equity

    A podcaster might want to have Christopher Swing on their show for several reasons:

    Diverse Industry Expertise: Christopher’s extensive experience across logistics, healthcare, private equity, manufacturing, and finance allows him to offer valuable insights that appeal to a wide range of audiences. Podcasters appreciate guests who can speak to different topics and share stories from various fields.

    Leadership Insights: As a seasoned executive and board director, Christopher can share practical advice and strategies on leadership, decision-making, and driving organizational growth. This especially appeals to business-focused podcasts aiming to educate entrepreneurs and aspiring leaders.

    Success Stories and Case Studies: His accomplishments at Vantage Surgical Solutions, such as revolutionizing logistics and spearheading healthcare innovations, can serve as case studies for business success. Christopher can share real-life examples of overcoming challenges and driving transformational change.

    Private Equity and Investment Knowledge: With his experience in private equity and investments, Christopher can provide insights into evaluating ventures, generating returns, and empowering emerging companies, which would be of interest to finance, investment, or startup-focused podcasts.

    Teaching and Mentorship Experience: As an Adjunct Professor, he can offer advice on career growth, continuous learning, and business education, appealing to podcasts that focus on personal development or professional skills.

    Thought Leadership: Christopher’s broad knowledge and visionary outlook can help shape discussions on the future of industries like healthcare, logistics, or finance. Podcasters often seek thought leaders with unique perspectives on trends and future directions.

    Networking and Relatability: His reputation for building relationships and fostering stakeholder consensus can resonate with audiences interested in understanding how to connect, collaborate, and cultivate strong networks.


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    24 min
  • Entrepreneurship 101 in its first season, features Adam Goldman talking about about Utilizing Franchising as an Exit Plan from Corporate America.

    Adam Goldman

    For the past 9 years, franchise coach and consultant Adam Goldman has helped hundreds of people transform their lives through franchise business ownership. As the author of The Franchisee Lifestyle, he demystifies franchising and shares key insights into what makes or breaks a deal. In addition, as founder of FranchiseVisa, Adam helps foreign investors secure a U.S. E-2 Visa through franchise investment—turning entrepreneurial and immigration goals into reality.


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    20 min
  • Entrepreneurship 101 in its first season, features Dr. Paul Barattiero talking aboutabout being the the founder of LumaNova.

    Paul Barattiero

    Dr. Paul Barattiero, Founder of Echo

    Dr. Paul Barattiero is the founder of LumaNova and a leading advocate for performance-based red light therapy systems designed to support cellular health, recovery, and long-term vitality. With more than two decades of experience in the health and wellness industry, he focuses on advancing non-invasive technologies that enhance mitochondrial function, improve energy production, and optimize the body’s natural recovery processes.

    Through LumaNova, Dr. Paul develops photobiomodulation devices engineered to deliver clinically relevant wavelengths and power densities aligned with published research. His work centers on helping individuals, athletes, and wellness providers integrate red and near-infrared light therapy into practical, measurable health routines. By bridging consumer accessibility with professional-grade standards, he positions red light therapy as both a performance tool and a foundational wellness modality.

    Scientific literature on photobiomodulation underscores that therapeutic benefit is dose-dependent. The biological response to red and near-infrared light is influenced by wavelength specificity, irradiance, exposure time, and cumulative energy delivery. Peer-reviewed studies suggest that when light is delivered within established parameters, it may support:

    • Enhanced mitochondrial ATP production and cellular energy output

    • Reduction in oxidative stress and inflammatory markers
    • Improved muscle recovery and tissue repair
    • Increased circulation and collagen support for skin health
    • Circadian rhythm alignment and sleep quality
    • Cognitive clarity and mood regulation

    Research consistently emphasizes that precision matters. Effective photobiomodulation requires consistent wavelength accuracy and controlled irradiance levels to align with validated photobiological standards. This research-driven approach informs the development philosophy behind LumaNova systems and distinguishes clinically aligned devices from commodity wellness lighting products.


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    30 min
  • Entrepreneurship 101 in its first season, features Tim Beynon talking about about beingFounder of Elite Ladies Kickboxing, Dance and Yoga.

    Tim Beynon Founder of Elite Ladies Kickboxing, Dance and Yoga

    Today’s guest is Tim Beynon, the owner of Elite Ladies Kickboxing, Dance & Yoga. Tim has built one of the fastest-growing community-driven fitness brands in the South of the UK, now serving over 2,500 members and generating $2.5 million in annual turnover all through in-person, membership-based businesses.

    He specialises in small business growth, entrepreneurial mindset, and scaling sustainable membership models across martial arts, Pilates, dance, and children’s sports programmes. Tim is passionate about building strong communities, developing leaders, and creating businesses that thrive long term both financially and culturally.


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    33 min
  • Entrepreneurship 101 in its first season, features Ruth Douthitt talking about being Entrepreneurship mindset.

    Ruth Douthitt, Manager of RAD Writing, LLC

    Through story and art, Ruth Douthitt explores faith, courage, and creativity—inviting readers and viewers to see the extraordinary beauty hidden in ordinary moments.

    As a best-selling self-published author across multiple genres, I’ve spent years learning the ins and outs of the publishing world. Through my award-nominated podcast, "A Writer’s Day," I’ve interviewed hundreds of authors and discovered the incredible power of community—how sharing our creative journeys can inspire, connect, and motivate us all. I'd love to share about my books and my writing journey with your audience.

    As an educator, I love to inspire others to never quit learning. I returned to school to obtain my masters in Mental Health and Wellness.

    Beyond writing, I’m also a mental health and wellness advocate and a trained grief support group facilitator with GriefShare. I’ve seen firsthand how storytelling and the arts can bring healing, helping people navigate loss and rediscover hope. Empowering others to find light through creativity and faith is truly my passion.

    When I’m not writing or podcasting, you’ll often find me running desert trails or hiking mountain paths—activities that help me nurture both mental clarity and spiritual renewal. I've completed many marathons, half marathons, and ultramarathons to challenge myself. These races have taken me to lovely Rome, to Lake Powell, and to the forests of Yosemite National Park.



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    22 min
  • Entrepreneurship 101 in its first season, features Glyn Powditch talking about being tco-founder of Dream Agility.

    Glyn Powditch

    3rd Degree BJJ Black Belt & AI Marketing Founder Helping Businesses Turn Ads into Growth & Profit

    Most businesses know they need more leads or more sales, but very few understand why their current marketing isn’t working — or where they’re wasting money.

    That’s where I come in.

    I’m a business owner, 3rd degree Brazilian Jiu-Jitsu black belt, and co-founder of Dream Agility, where I help companies across lead generation and eCommerce turn inconsistent, expensive marketing into predictable growth. My background combines hands-on experience running a gym with deep expertise in Google Ads, AI, and performance marketing.

    I’ve also shared these insights across a range of podcasts and platforms, including appearances on:

    BJJ Fanatics YouTube (1M+ subscribers)

    2 appearances on USDC by Rokas Leo YouTube (630k subscribers)
    Business of Jiu Jitsu
    Wrong Side of 35
    CareerJitsu
    Other business and martial arts-focused shows

    What makes this valuable for podcast audiences is that I don’t speak in theory — I work directly with businesses dealing with real challenges:

    Rising ad costs

    Poor lead quality
    Low conversion rates
    Unclear ROI

    On podcasts, I break down what’s actually happening in modern marketing from why many businesses overspend on ads, to how AI and data can be used to improve performance without simply increasing budget.



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    31 min
  • Entrepreneurship 101 in its first season, features Kathrine Parnell talking about being the founder of A New View Counseling & Psychological Services.

    Today’s guest is Kathrine Parnell — a licensed therapist, author, and retreat creator with over two decades of experience in the mental health field.

    Kathrine is the founder of A New View Counseling & Psychological Services and the author of Keeping It Real, a book centered on authenticity and honest growth. Her work now extends beyond the therapy room into transformational retreats, including immersive retreats in Scotland designed for people who are created for people who appear capable and accomplished, yet feel tired, disconnected, or out of alignment with themselves.

    Through her work, Kathrine helps people slow down, reconnect with themselves, and move forward with greater clarity, intention, and authenticity.


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    21 min

About Entrepreneurship 101

From the publisher's feed

Entrepreneurship 101 is a dynamic, knowledge-driven platform designed to equip aspiring founders, small-business owners, and creative innovators with the mindset, tools, and strategies needed to excel in today’s competitive landscape. It breaks down the core fundamentals of entrepreneurship into clear, actionable insights that listeners can immediately apply to their own ventures.