Doing business in Africa is always one big challenge for anyone, and entrepreneurs who succeed in it deserve their flowers. More often than not, they encounter unique hurdles from the get-go, from a lack of vision owing to societal orientation to systematic or environmental challenges.

These challenges call for the African entrepreneur to be prepared, resilient and willing to consult the help of experts when needed to help them launch, grow or scale their business.

In this inspiring episode, I sat down with Just Omomo Ibe, the multifaceted, visionary business leader focused on rebuilding the African economy through entrepreneurship, education, youth and trade. Just Omomo is the founder and president of the Association of African Startups, a pan-African organisation focused on equipping African entrepreneurs with the required skills to start and grow their businesses. 

Omomo shares her experience in the African business landscape, her drive for training African entrepreneurs, their unique challenges, and how to overcome them.

If you’re an entrepreneur building your dream business in Africa or for Africa. In that case, this episode is for you as you will learn what makes businesses tick in Africa and how to position yourself to win.

Join us in this compelling episode as we unpack solutions to the challenges of building a business in Africa.

In her words: “The predominant challenge [African entrepreneurs] face is vision. A lot of entrepreneurs venture into a business with the desire to turn over capital or make quick bucks  . . . Very few founders sit down to build a business with a compelling vision . . . that’s why we have businesses failing within the first zero to five years.”

In this Episode:

• How Omomo got started in business 
• How Omomo evolved to provide consultation services to African business owners
• The challenge African entrepreneurs face today
• How African entrepreneurs can overcome these challenges
• Developing resilience to keep going in the face of challenges as an entrepreneur
• The importance of leveraging the services of a business coach as an entrepreneur in Africa
• How African entrepreneurs can build lasting brands
• Advice to African entrepreneurs

Connect with Just Omomo Ibe:

Website - https://justibe.com/links/ 

Instagram -  https://www.instagram.com/justomomoibe/?hl=en

LinkedIn -  https://www.linkedin.com/in/just-omomo-ibe-7190b5131/ 

Connect with Solape Fayemi:

Website - https://solapefayemi.com/ 

Instagram - https://www.instagram.com/solapefayemi/ 

LinkedIn - https://www.linkedin.com/in/solape-fayemi-5b13603b/?originalSubdomain=uk