Innotion Conversation: Entrepreneurship Across Borders — Insights from Giulio Zecca

In this episode of Innotion Conversation, host Ricardo Pascual speaks with Giulio Zecca, experienced entrepreneur and innovation leader, about his work across Europe and Africa and the diverse factors that shape entrepreneurial success in different regions.

They dive into:

• Cultural differences in business practices between Europe and Africa.
• Bureaucratic hurdles startups face and their impact on entrepreneurial growth.
• The entrepreneurial mindset rising in emerging markets like Kenya and Nigeria.
• How technology and innovation are accelerating progress in Africa.
• The need for revitalizing Italian industries beyond traditional sectors like tourism and food.
• The role of mentorship, advisory boards, and overcoming imposter syndrome for founders.
• Why emerging markets are poised to lead the next wave of entrepreneurship.

Giulio shares firsthand insights on the hidden challenges startups encounter and how founders can navigate cultural and structural obstacles to build resilient, innovative businesses.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Chapters 00:00 — Introduction to Giulio Zecca and His Journey 02:07 — Cultural Differences in Business Across Europe 06:04 — Bureaucratic Challenges in Starting a Business 10:06 — The Impact of Cultural and Bureaucratic Factors on Entrepreneurship 13:51 — Entrepreneurial Mindset in Africa vs. Europe 18:03 — The Rise of Technology and Innovation in Africa 22:07 — The Future of Entrepreneurship in Emerging Markets 27:34 — Revitalizing Italian Industry 30:20 — The Role of Mentorship in Startups 34:53 — Navigating Imposter Syndrome 41:00 — The Importance of Advisory Boards 49:02 — Identifying Hidden Challenges in Business

💡 Key Takeaways

• Cultural and bureaucratic environments deeply impact startup ecosystems.
• Africa’s entrepreneurial spirit is surging, with technology driving innovation.
• Europe’s startup landscape faces challenges from bureaucracy and tradition.
• Emerging markets are becoming key players in global entrepreneurship.
• Italy needs revitalization beyond tourism — innovation and infrastructure are critical.
• Mentorship and advisory boards are essential for scaling startups.
• Imposter syndrome is common but manageable with the right support network.
• Identifying hidden business challenges early improves chances of success.