How does cultivating an environment for creativity inspire local businesses and the community? In this episode, entrepreneur and creative Stephanie Riley shares how her years of experience led her to found B3 Creative Agency. Stephanie discusses the diverse clients her agency serves, her approach to building a strong company culture, her involvement in the vibrant music scene of West Tennessee, and serving the community through the Leaders Education Foundation.

01:19 – Tell us about yourself and how you became a business owner.

02:15 – What does B3 stand for?

02:43 – Have you always been creative and entrepreneurial?

04:29 – Where do you find your inspiration for your unique style & brand?

05:49 – Why is company culture so important to you?

06:29 – What do you look for when you're hiring someone?

08:32 – What advice would you give someone who is looking to reestablish their culture & brand?

11:21 – How did you get involved in the tourism & music industries?

14:13 – How has working with local brands changed how you see West Tennessee?

15:10 – What's coming up for Jackson Hidden Tracks?

17:37 – What has working with agriculture meant for you and your brand?

21:35 – As a member of the Leaders Education Foundation board, why do you choose to give back by serving in that role?

23:06 – What is the best financial advice you've ever been given?

24:57 – If you found some extra change in your pocket, what would you spend it on?

To learn more about B3 Creative Agency, visit b3creativeagency.com. Dive into the music scene in Jackson through Jackson Hidden Tracks at jacksonhiddentracks.com or get tickets to the Blue Suede Rockabilly Weekend at bluesuedeweekend.com.

The Pocket Change Podcast is presented by Leaders Credit Union. To learn more about Leaders, visit leaderscu.com.

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