Learn how to understand your customer’s needs, wants and desire, in this episode we will talk about researching your customers’ interests, demographics, inspirations, habits, and psychology.

Learn how to make your brand profitable by serving a specific group of people. In this episode, we will walk through the process of finding and communicating your niche to a specific group of customers.

Learn how to think like a business leader throughout this episode we will define a robust vision and mission statement for your business, we will learn how to communicate your message through stories and dig into the core values of your brand and how to implement them into your culture.