People Places Planet

Environmental Disruptors: Breaking the Grass Ceiling of Cannabis Cultivation


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Today, the Environmental Disruptors series is thrilled to take you behind the scenes of an indoor cannabis grow operation. Through this audio and visual episode we feature Jesse Peters, the co-founder of Eco Firma Farms. This 23,000 square foot facility is located just outside Portland, Oregon and is no ordinary operation.  Sensor devices, LED lighting and automation systems blend with a software platform to monitor and regulate the nutrient feed, light and water needed for optimal plant growth. Jesse explains how the capital investment in technology has ultimately translated into financial and environmental sustainability for Eco Firma Farms.  As a seasoned cultivator, Jesse believes that technology has a vital role to play in cultivating sustainability in the cannabis industry. To watch the video, click here.

This episode is the fourth in a series presented by the ELI Innovation Lab, an initiative of the Environmental Law Institute, working to drive environmental performance in business and technology. The series, Environmental Disruptors, features a diverse set of innovators (including entrepreneurs, inventors, and government officials), and shares stories of their work to transform conventional systems to create a more equitable and sustainable world. 

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