<p>We continue our chat about Troopwork as Tony develops his strategy to get them referenceable clients and we ask if that is marketing or customer development.</p>

We continue our chat about Troopwork as Tony develops his strategy to get them referenceable clients and we ask if that is marketing or customer development.

EOM 005 | Is It Marketing or Customer Development?

Ever wish you could be a fly on the wall in the halls of marketing? Here's your chance! Whether you're a marketing professional looking for new tactics to use in your organization, or a CEO interested in learning more about the psychology and inner workings of the marketing department, listen in as veteran B2B marketing professionals Tony Winders and Joergen Aaboe "warm up" pressing issues of the day and "break down" important industry topics through actual conversations intended to help each other along with the work they are currently doing on behalf of clients and their own startup ventures.

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EOM 005 | Is It Marketing or Customer Development?

EOM 005 | Is It Marketing or Customer Development?