We warm up the content program Tony is developing for his client Domuso and get into the idea of even integrating B2B brands into the cultural spheres people are a part of.

We break down an idea Joergen had about what a particular company could do to stand out around SXSW and the multiple implications of that kind of content marketing.

We break down and debate the idea that content marketing might be a subset of a larger content strategy and Joergen passionately squeezes in a Seinfeld reference.

We break down Joergen's latest experience with posting a video from his recent college talk to LinkedIn and the challenges and opportunities with personal branding.

We break down the value of attending events in light of Tony's recent action and work through the true costs, tradeoffs and how to get what you need from events.

We warm up the marketing plan Tony is working on for his healthcare client, which almost puts Joergen to sleep before we really wake up and land on the right angle.

We break down Tony's key insights from both attending and being a guide at CES 2019 with a focus on what all this new and exciting tech will mean for marketing.

We break down what might be a growing gap between "marketing leaders" and practitioners in the context of a rapidly changing, tech-powered, digital landscape.

We break down the realities around display advertising amidst concerns about ads appearing next to offensive content and our banner banter quickly gets out of control.

We break down the few things early-stage startups must focus on from a marketing standpoint and Joergen gets way too fired up about content (and hockey).