We pick up where the call dropped off and dive into LinkedIn and quality vs. quantity before Tony talks #beabettermarketer and we get sappy and show each other love.

We kick off a conversation about networking and the right way to get value out of our contacts that leads us into a great story right before the call drops.

We have some fun at the expense of oxford commas, double spacing and other weird things people do that may or may not matter in the greater scheme of marketing.

We each bring up three reasons as we break down why CEOs ultimately say no when Marketing brings a "big idea" and we show some empathy in the process.

We warm up what "the big idea" might be for Tony's client Troopwork and Joergen gets extremely fired up about BBQ as they work through some potential ideas.

We start breaking down what "the big idea" can be by looking at the parameters as well as some examples of this kind of breakthrough marketing.

We warm up the challenge of creating sales materials while you're still developing the right messaging and positioning for the business.

We bring fire to a discussion about PR and how it does - or does not (depending on which one of us you ask) - work for startups.

We pick up where the call dropped off and get crisper on where the best content might actually come from, including some surprising ideas.

We get into a seemingly broad topic in that content can come from a lot of places, but we start honing in right before the call drops.