<p>We each bring up three reasons as we break down why CEOs ultimately say no when Marketing brings a "big idea" and we show some empathy in the process.</p>

We each bring up three reasons as we break down why CEOs ultimately say no when Marketing brings a "big idea" and we show some empathy in the process.

EOM 021 | Why CEOs Ultimately Pass on the Big Idea

Ever wish you could be a fly on the wall in the halls of marketing? Here's your chance! Whether you're a marketing professional looking for new tactics to use in your organization, or a CEO interested in learning more about the psychology and inner workings of the marketing department, listen in as veteran B2B marketing professionals Tony Winders and Joergen Aaboe "warm up" pressing issues of the day and "break down" important industry topics through actual conversations intended to help each other along with the work they are currently doing on behalf of clients and their own startup ventures.

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EOM 021 | Why CEOs Ultimately Pass on the Big Idea

EOM 021 | Why CEOs Ultimately Pass on the Big Idea