Welcome to another episode of Better Business, Better Life. Join Host Debra Chantry-Taylor as she chats with guest, Alan Lazaros, Founder and CEO of Next Level University, on his journey from corporate life to entrepreneurial success.

In this episode, Alan shares his engineer’s approach to business, breaking down his “Business Star” model, which focuses on five core areas: branding, marketing, sales, client delivery, and community.

He explains how habit tracking, goal-setting, and what he calls “0.04% essentials” are essential for sustainable success. Alan also discusses the importance of building value through free content alongside paid services, creating a positive, win-win business environment.

Tune in for practical, goal-aligned strategies to create a fulfilling, impactful life and career. 

HOST'S DETAILS:

___________________________________________         

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

____________________________________________         

GUESTS DETAILS:

____________________________________________

► https://www.nextleveluniverse.com/

► Next Level University - Podcast

► Alan Lazaros - LinkedIn   

Chapters:   

00:35 - Introduction and Guest Overview

03:09 - Alan Lazaros’ Background and Journey

06:51 - Building Next Level University and Team Dynamics

12:07 - The Three Key Areas in Business

21:34 - Balancing Multiple Goals and Priorities

23:07 - The Role of Clarity and Self-Awareness

29:48 - Creating a Fulfilling Life and Business

40:15 - The Importance of Tools and Systems

41:38 - Final Tips and Recommendations

42:05 - Conclusion and Contact Information 

Welcome to Better Business, Better Life. Join host Debra Chantry-Taylor as she sits down with Michael Poh, founder of Vouch Video Testimonials, to explore the true power of video content beyond social media.

In this episode, Michael shares his wealth of experience, from 12 years in recruitment to 4 years in professional video production. He reveals why video is essential for client-centric communication and how it can build trust by showing, rather than just telling. Michael also introduces the "Vouch Hug Back Guarantee," a testament to his focus on relationships and genuine connections.

With 85% of internet traffic being video-based, Michael stresses the importance of integrating more video content into websites and client interactions.

Tune in for actionable insights on how to harness the power of video testimonials to engage your audience and grow your business. 

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/       
____________________________________________         

GUESTS DETAILS:

____________________________________________

► https://www.vouch.co.nz/

► Michael Poh - LinkedIn   

Chapters:   

00:30 - Guest Introduction

04:24 - Michael’s Journey to Video Testimonials

07:11 - The Value of Video Testimonials

10:04 – Importance of Content Creation

33:58 - Techniques for Creating Effective Video Testimonials

34:13 - The Role of Video in Marketing and Client Relations

34:22 - Final Tips and Advice for Using Video Testimonials 

Welcome to Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes guest, Wayne Turmel, remote work expert and co-author of The Long-Distance Leader.

In this episode, Wayne shares his unique journey from stand-up comedy to becoming a sought-after business consultant. Together, they explore the evolution of hybrid work, focusing on the shift from traditional office spaces to flexible work models and the importance of intentional communication strategies.

Wayne offers practical advice on balancing remote and in-person work, choosing the right communication tools, and aligning workplace strategies with business goals and employee needs.

Tune in to discover actionable insights on shaping successful hybrid work environments. 

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

____________________________________________

GUESTS DETAILS:

____________________________________________

► https://wayneturmel.com/

► https://wayneturmel.com/mybooks/ - Book List 

► Wayne Turmel - LinkedIn   

Chapters:   

00:41 – Introduction and Guest Background

02:10 – Transition to Virtual Work

02:44 – Evolution of Remote Communication

06:03 – Challenges and Opportunities in Hybrid Workplaces

06:20 – Adapting to Changing Work Dynamics

07:27 – Balancing Richness and Scope in Communication

12:10 – Hybrid Work Strategies

33:12 – Transition to Hybrid Work

34:01 – Building a Culture of Trust and Communication

35:54 – Final Thoughts and Recommendations 

Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes Chantal Gerardy, an international award-winning marketing strategist and founder of Online Business Marketing.

In this engaging conversation, Chantal shares her unique journey from owning health and wellness centers to building a thriving online marketing business. Together, they dive into the power of differentiation in marketing, exploring the importance of a solid strategy, consistent communication, and meaningful customer relationships.

Chantal offers practical insights on leveraging social media without getting overwhelmed, using AI tools like ChatGPT while maintaining authenticity, and creating effective customer journeys through funnels and email marketing.

Tune in to learn how to empower your team, craft impactful marketing strategies, and stand out in a crowded digital landscape. 

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

____________________________________________

GUESTS DETAILS:

____________________________________________

► https://chantalgerardy.com.au/

► The Meaningful Marketing Podcast - Podcast

► Chantal Gerardy - LinkedIn   

Chapters:   

0:35 - Introduction

03:03 - Transitioning from Offline to Online Marketing

05:37 - Strategies for Effective Social Media and Marketing

07:50 - The Role of Funnels in Marketing

11:35 - Building and Maintaining Customer Relationships

16:55 - The Importance of Email Marketing

18:30 - Podcast Marketing and Building a Community

25:57 - Strategies for Effective Outsourcing

32:55 - Measuring Marketing Success

39:52 - The Role of AI in Marketing

43:59 – Final Thoughts and Conclusion 

Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes back guest, Adam Harris, an EOS implementer and founder of Frank and Fearless.

Join as they explore the benefits and criticisms of the Entrepreneurial Operating System (EOS). Together, they discuss how EOS fosters simplicity, transparency, and accountability in business while addressing concerns about rigidity, stifling innovation, and cultivating a cult-like mentality.

In this episode, they highlight the need for adaptability, regular reviews, and a focus on long-term vision to keep EOS effective and aligned with business goals.

Tune in to gain deeper insights into balancing structure with innovation through EOS. 

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

____________________________________________

GUESTS DETAILS:

____________________________________________

► https://www.frankandfearless.com/

► Adam Harris - LinkedIn   

Chapters:   

0:39 - Introduction 

4:47 - EOS and Creative Industries  

9:27 - Entrepreneurial Innovation in EOS 

16:16 - Business Complexity of EOS 

22:13 - Short-Term vs. Long-Term Vision of EOS 

26:36 - EOS Leadership Team Readiness  

32:12 - EOS and Cult-Like Mentality  

34:01 - Dependence on EOS External Systems  

38:41 - EOS Leadership Team Dynamics  

38:51 – Final Thoughts and Conclusion 

Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes guest Kyle Mealy, a Fractional Chief Revenue Officer and founder of Next Level.

Kyle shares his journey from lab manager to revenue expert, emphasising the importance of integrating marketing and sales into a single revenue strategy for businesses using EOS while also identifying common mistakes in EOS accountability charts.

In this episode, he also introduces “Revenue Cascade” to improve conversion rates and marketing ROI and how his martial arts background influences his approach to business. 

Tune in to discover how to simplify your revenue process and grow your business. 

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

____________________________________________

GUESTS DETAILS:

____________________________________________

► https://www.readyforthenextlevel.com/

► Kyle Mealy - LinkedIn   

Chapters:   

0:36 - Introduction 

2:21 - Kyle’s Journey  

6:04 - The Concept of Fractional CRO  

14:25 - Challenges in Implementing EOS Accountabilities 

19:30 - The Revenue Cascade  

24:35 - Simplifying Marketing and Sales for Better Results 

25:05 - Applying Martial Arts Principles to Business 

28:47 - Top Tips for Improving Business Revenue 

32:57 - The Role of Implementers in Business Success 

33:19 - Kyle’s Upcoming Book and Final Thoughts 

Welcome to Better Business, Better Life. Join host Debra Chantry-Taylor with guest, Kevin Bees, founder of Profit Hive and former Senior Financial Executive and Tony Robbins Coach.

Kevin dives into the critical role of mindset in business success, exploring how to shift from low-value activities to high-impact tasks. He shares insights on overcoming limiting beliefs, boosting profitability through pricing strategies, and the importance of building a strong business mindset.

In this episode, he also introduces his book Stop Leaking Profit, which outlines 125 ways to improve profitability. 

Tune in to learn actionable strategies for greater business fulfillment and success.

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

____________________________________________

GUESTS DETAILS:

____________________________________________

► https://profithive.com.au/

► Life Changing Questions For Business Owners - Podcast

► Kevin Bees - LinkedIn

Chapters:   

00:37 - Introduction

02:13 - Kevin's Journey and Early Career Challenges

04:56 - Influences and Tools for Mindset Change

07:06 - Pricing Strategies and Psychology

14:24 - Leadership and Team Dynamics

16:42 - Money Beliefs and Their Impact

22:42 - The Power of Identity and Mindset

40:56 - Profit Maximisation Strategies

45:15 - Top Tips for Business Owners 

Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she sits down with leadership coach, Caro McCourtie, and founder of EQE Coaching.

Caro shares her transformative journey, from a successful career in brand marketing to executive coaching, alongside her battle with aggressive breast cancer. She introduces four key tenets: feel no shame, say yes to everything, find joy in darkness, and celebrate milestones.

In this episode, she explains how these tenets shaped her recovery and leadership style, offering valuable insights on teamwork, and recognising achievements in both life and business. 

Tune in for insights on how these principles apply to business leadership and authentic self-acceptance for success. 

HOST'S DETAILS:         
___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/       
____________________________________________         

GUESTS DETAILS:

____________________________________________

► https://eqecoaching.com/

► Caro McCourtie - LinkedIn   

Chapters:   

00:37 - Introduction

1:56 - Caro’s Career Journey

4:32 - Professional and Personal Proud Moments

11:16 - Caro’s Four Tenets

16:41 - Applying the Tenets to Business

32:23 - Celebrating Milestones

38:31 - The Role of Coaching

41:27 - Ideal Client Profile

43:27 - Conclusion and Contact Information 

Welcome to Better Business, Better Life. Join Host Debra Chantry-Taylor is joined by seasoned investor Steve Selengut, The Income Coach, who brings over 40 years of investment experience. 

Steve shares insights from his journey, starting at age 25, and emphasises on focusing on generating income rather than market value. He advocates for using closed-end funds for high yields and diversification, highlighting the importance of setting profit targets and avoiding emotional investment decisions. 

In this episode, Steve also discusses his latest book, "Retirement Money Secrets," which offers practical advice on income-producing investments and risk management strategies.

Tune in to learn how to build a stable income stream through smart investing. 

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.co.nz/

____________________________________________ 

GUESTS DETAILS: 

____________________________________________

► https://theincomecoach.net/

► Steve Selengut - LinkedIn   

Chapters:   

00:42 - Introduction and Host Welcome 

02:03 - Steve Selengut's Background and Investment

Philosophy

06:13 - Investment Journey at Age 25

09:03 - Steve's Business and Transition to Coaching

11:17 - Focus on Income Over Market Value

15:09 - Introduction to Closed-End Funds

24:10 - Investment Strategies and Quality Control

28:20 - Managing Risk and Setting Profit Targets

32:38 - Top Tips for New Investors

38:01 - Steve’s Memorable Experience in New Zealand 

Welcome to Better Business, Better Life. Join Host Debra Chantry-Taylor with guest, Andrew Seerden, co-founder and director of Fresh Perspective Sales.

With a career that spans from selling mainframes at IBM in the Netherlands to taking leadership roles at Compaq and Hewlett-Packard in New Zealand before establishing his own company, Andrew shares his extensive experience in corporate sales and marketing. 

In this episode, Andrew shares his journey from corporate life to entrepreneurship, discussing the four key pillars of high-performing sales: strategy, customer focus, people, and sales enablement.

Tune in to discover practical tips for transforming your business's sales approach and achieving sustainable growth. 

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: ⁠https://businessaction.co.nz/

⁠____________________________________________         

GUESTS DETAILS:

____________________________________________

► ⁠https://www.freshperspectivesales.com/⁠

► ⁠Andrew Seerden⁠ - LinkedIn    

Chapters:   

0:25 - Introduction and Guest Introduction

1:56 - Andrew’s Journey and Entrepreneurial Background

5:17 - Passion for Sales and Common Sales Challenges

11:43 - Sales Leadership and Performance Management

15:36 - Fresh Perspective Sales’ Methodology

34:29 - Implementing Sales and Marketing Strategies

34:40 - Top Tips for Sales and Marketing Success

41:34 - The Importance of Integrated Sales and Marketing

42:40 - Final Remarks