Have you ever heard the running marketing joke that businesses say? It goes something like 50% of my marketing is working 50% isn’t. If only I could figure out the 50% that is working, I’d be rich. Proper tracking, solves this. Before you start to deploy any new marketing you need to make sure you have all the right tracking in place. That means tracking codes, landing pages, phone numbers and more to track your return (or lack of it). Tracking first.