Marketing Above All

All business owners know that metrics are the foundation of any effective marketing campaign. Identifying the significant metrics that you should be tracking can make your marketing and strategic decisions a lot easier. Tune in to episode 227 to learn about the concept called "marketing math" and the important metrics for your child care center.

Video has been taking over the world of marketing by storm. My favorite ways to build you and your business as the authority in your local area is by starting a local internet TV show. Tune into episode 226 to learn how to be up and running in hours.

There are two main reasons that small businesses close down. The first is a lack of cash. The second is failure to plan. In episode 224 I talk about the three plans you need to ensure your business stands the test of time.

There are a few marketing tips, secrets and tactics that you will hear me say often. The rule of repetition is one of those. Kids, for example, have this rule down. Think about all the times they have asked for something time and time again and you finally gave in. Marketing is no different, your message and your offer gets better with repetition. Tune into episode 223 for all the details.

Virtual tours are all the rave right now to drive enrollments or registrations to your business. Tune into episode 222 for four options on conducting an amazing tour and experience.

The fortune is in the follow up! In episode 221 I will teach you how fast to follow up and the magical number of follow up attempts. Put these tactics into practice and see your sales soar!

While there are lots of marketing metrics that you can track, there are only a few metrics that give the story and how your business is doing. In episode 219, I will talk about the key metrics needed to be tracking day in and day out or the so called "marketing gauges".

If your business relies heavily around conferences, trade shows and local events now is the time to pivot your marketing. Tune in to episode 218 to learn how you can partner with the different event organizers and continue to gain new customers in this new virtual environment.

As businesses continue to reopen across the country, now is the time to put your best foot forward. In order to make sure that your customers come back swiftly, now is the best time to tell them all the things that you're doing to keep them and your team safe. Tune in episode 217 to learn more.

After studying hundreds of businesses that had to close over the last six months they had a lot of things in common, actually about five things in common. In episode 216 I will tell you the #1 reason why THEY said they failed and how to fix it.