Marketing Above All

With everything going on across the United States a lot of businesses are taking a stand or putting out content about their thoughts. In episode 215 I lay out the pros and cons to help you make the decision that is best for you and your business.

Today's episode will discuss audience segmentation strategies to help with business growth. Learn how you can make sure your messages are not just annoyances and how to heavily segment your audience.

Let's face it, you are not bringing our A game when it comes to your marketing efforts. If you knew that the survival of your business depended on your marketing, would you take it more seriously? Tune into episode 213 to learn how to rock your marketing.

The failure rate of small businesses is dismal. I have been studying what drives businesses under and the results were shocking. Tune into episode 212 to learn how to turn the odds back in your favor.

With everything going on across the country, your audience is looking for connection. If you want to start to drive more customers the level of connection you need to have needs to go up exponentially. Tune into episode 211 to learn more.

After protecting your company name, there are a few other areas you want to secure and protect. Tune into episode 210 to learn about trademarks, patents and copyrights.

Did you know that most local businesses are using a name that is trademarked by someone else? In episode 209 I will teach you the ins and outs of securing trademarks for your business and how they add substantial value to your business.

Most often, you will ask "How much should I spend on advertising?" or "What is a good return on ad spend?" Tune in to today's episode to help you answer these questions and some other questions you need to ask yourself before you can realistically estimate the advertising budget and returns to be successful.

The last few months have been really a challenge for so many small businesses—downgrades, sales decline, negative revenues, and worse, closures. COVID-19 is a great financial strain for most of us business owners. The biggest question now is, what will happen when this crisis is over? How are we going to recover? Are we still ever going to recover? Today, we will talk about what my predictions would be after COVID-19 and some marketing trends we will need to watch out for.

Taking advantage of Facebook messenger apps and using one-on-one conversations through messenger bot services, such as ManyChat can be an effective way to introduce new products/services to your new customers. But, what really is messenger marketing and how does it work? Listen to today's podcast to find out how this can effectively help level up your customer communications.