Marketing Above All

If all your competitors are doing the same type of marketing, where does that leave you? In episode 204 I talk about doing things that do not scale to put you in a league of your own.

With millions of people downloading Tik Tok and uploading their videos everyday, it's no surprise that this social media platform is gaining a lot of popularity—and for good reasons. Celebrities, influencers, even politicians use Tik Tok to get their messages across. As a local business owner, is this the right platform for you? Tune into episode 203 to learn the answer.

There are a few strategic actions you need to take now in order to get your business in front of your customers and prospects. Tune into episode 202 to learn more about the most important next steps.

Offshore outsourcing has seen a dramatic boost over the last few years. Majority of the businesses have transformed their business into hiring offshore and doing things remotely. While it can yield positive results, there are some downsides to it. In this episode, we will discuss the pros and cons of offshore outsourcing. Is it really a smart move or just a business failure waiting to happen?

In episode 200, I talk about the concept of marketing in the moment and why NOW is the best time to make sure you are on the right track. Make sure to tune in and grab your free copy of my book as a way of saying thank you for listening

It's no secret, some businesses are down by 50% or more, the biggest question lies therein as to how you can keep your up and running and thrive amidst the chaos. Today's episode will give you insights on the things business owners should be focusing right now and how to lead your business during uncertain times. Learn about some tips on how you can take advantage of these uncertainties into a time of opportunity and growth.

With a very lucrative market and almost all businesses leveraging the power of social media, getting your brand recognized across all platforms can be very challenging. While organic ads may help, they can only do so much. Paid social media advertising goes beyond sales and conversions. Tune in to episode 198 to learn why it's about time you should adapt this strategy to build a robust social media presence.

Never in a million years did I think I would be doing an episode about cleanliness, but here we are. In episode 197 I teach you how to communicate all the different protocols you are implementing to keep your team and your customers safe.

In uncertain times, your prospects crave more education about your business, your processes, your pricing and anything else that may come up. In episode 196 I will teach you not only what content to start with, but also which mediums to use.

The media is starving for unique and interesting stories at this moment in time. If you haven't picked up a newspaper or local magazine in the last month or so you will notice the content is thinning out. Tune into episode 195 to learn how easy it is to generate local PR for your business.