Summary

In this conversation, Alex and Rabah discuss the concept of hub and spoke and how it applies to acquisition and retention strategies. They explain how the traditional funnel model is becoming outdated and why a hub and spoke model is more effective in today's consumer landscape. They also discuss the importance of experimentation and the ability to customize the customer journey based on different personas. The conversation highlights the benefits of using Fermat's platform to create personalized landing pages and optimize the click-to-conversion process.

Takeaways

• The traditional funnel model of acquisition and retention is becoming outdated in today's consumer landscape.
• A hub and spoke model, where the hub represents conversion and the spokes represent different acquisition paths, is a more effective framework.
• Personalized landing pages and customized customer journeys based on different personas can lead to better conversion rates.
• Experimentation is key to finding what works and optimizing the click-to-conversion process.
• Fermat's platform allows for easy creation of personalized landing pages and optimization of the customer journey.

Chapters

00:00 Introduction and Overview
08:41 The Importance of Experimentation in Acquisition and Retention
15:14 Customizing the Customer Journey with Personalized Landing Pages
28:10 Building a Cohesive Feedback Loop with Data and Learnings